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Maximise Your Tax Appeal Income – AI in Fundraising Webinar (UK)

27 April 2023 @ 10:00 am - 11:00 am BST

REGISTER HERE: https://us02web.zoom.us/webinar/register/9416793711301/WN_0LYiz8DWRqyyDszRarj3Hw

New AI-driven fundraising technology is helping fundraisers to raise more money for their causes, with less effort and waste.

In this webinar we share case studies and best-practice strategies used to plan cost-effective appeals that exceed revenue targets, often with less mail sent.

We’ll also share how to maximise mid-value giving in your appeals to drive income growth and build pipeline with a case study from Australian Red Cross.

Specifically you will learn:
– how AI propensity models work to predict donor behaviour
– how to reduce mailing volume, without risking income
– how personalised asks lift average gift and response rates
– how to improve data efficiency in generating your mail selections
– how to incorporate mid-value strategies for greater appeal ROI


27 April 2023
10:00 am - 11:00 am BST


Katrina Grant