Dataro is the leading propensity modelling software for not-for-profits, bringing world-shaping technology to causes that deserve it most. We use powerful machine learning technology to generate predictions about how your donors are likely to behave.
From small DM appeals right through to major giving campaigns, Dataro’s AI-powered propensity scoring allows you to identify the best donors with greater precision. Our machine learning draws on hundreds of factors to discover unseen insights in your data.
Get bigger returns with smaller campaigns, by reaching the right donors at the right time. Maintain better relationships with the donors you’ve already got by putting them first, and learning from the way they behave.
Dataro is your supporter in the campaign creation process. We provide campaign size recommendations and generate highly targeted lists quickly and easily. Save time with automatic campaign results analysis and downloadable reports so you always know how your campaign is performing.