New AI-driven fundraising technology is helping fundraisers to raise more money for their causes, with less effort and waste.
In this webinar we share case studies and best-practice strategies used to plan cost-effective appeals that exceed revenue targets, often with less mail sent.
We’ll also share how to maximise mid-value giving in your appeals to drive income growth and build pipeline with a case study from Australian Red Cross.
Specifically you will learn:
– how AI propensity models work to predict donor behaviour
– how to reduce mailing volume, without risking income
– how personalised asks lift average gift and response rates
– how to improve data efficiency in generating your mail selections
– how to incorporate mid-value strategies for greater appeal ROI