The decision layer for your CRM

The decision layer for your CRM

Dataro turns donor data into clear, ranked actions so your team can decide who to focus on, who to engage right now, and what to do next.

Dataro turns donor data into clear, ranked actions so your team can decide who to focus on, who to engage right now, and what to do next.

Turn donor data into ranked actions.

Fundraising teams are asked to do more with less. But the hardest part is not work. It is decision debt: list building, exclusions, and “what we did last year.”

Dataro helps you make the three decisions every team faces: who to focus on, who to engage right now, and what to do next.

A young woman surrounded by multiple screenshots of the Dataro platform, indicating that she is 97% likely to convert to recurring giving, has an interest in disaster relief, prefers to be contacted by email, and should be asked for $35.

Turn donor data into ranked actions.

Fundraising teams are asked to do more with less. But the hardest part is not work. It is decision debt: list building, exclusions, and “what we did last year.”

Dataro helps you make the three decisions every team faces: who to focus on, who to engage right now, and what to do next.

A young woman surrounded by multiple screenshots of the Dataro platform, indicating that she is 97% likely to convert to recurring giving, has an interest in disaster relief, prefers to be contacted by email, and should be asked for $35.

Turn donor data into ranked actions.

Fundraising teams are asked to do more with less. But the hardest part is not work. It is decision debt: list building, exclusions, and “what we did last year.”

Dataro helps you make the three decisions every team faces: who to focus on, who to engage right now, and what to do next.

A young woman surrounded by multiple screenshots of the Dataro platform, indicating that she is 97% likely to convert to recurring giving, has an interest in disaster relief, prefers to be contacted by email, and should be asked for $35.

Know who to focus on and who to engage right now.

Every campaign is a bet. Dataro helps you choose audience size, exclusions, and next steps with ranked priorities, so you can run campaigns with more precision and less waste.

A group of people, part of the Dataro audience "Non-donors, likely to convert" who have an interest in youth mentorship.

Know who to focus on and who to engage right now.

Every campaign is a bet. Dataro helps you choose audience size, exclusions, and next steps with ranked priorities, so you can run campaigns with more precision and less waste.

A group of people, part of the Dataro audience "Non-donors, likely to convert" who have an interest in youth mentorship.

Know who to focus on and who to engage right now.

Every campaign is a bet. Dataro helps you choose audience size, exclusions, and next steps with ranked priorities, so you can run campaigns with more precision and less waste.

A group of people, part of the Dataro audience "Non-donors, likely to convert" who have an interest in youth mentorship.

Find the right new prospects.

Grow your pipeline with ProspectAI. Identify which new people or organizations are actually worth outreach, and who to ignore before time and budget are spent.

Older male donor surrounded by tiles showing AI-powered propensity scores for converting to recurring giving, giving in a a mail appeal, and leaving a gift in will.

Find the right new prospects.

Grow your pipeline with ProspectAI. Identify which new people or organizations are actually worth outreach, and who to ignore before time and budget are spent.

Older male donor surrounded by tiles showing AI-powered propensity scores for converting to recurring giving, giving in a a mail appeal, and leaving a gift in will.

Find the right new prospects.

Grow your pipeline with ProspectAI. Identify which new people or organizations are actually worth outreach, and who to ignore before time and budget are spent.

Older male donor surrounded by tiles showing AI-powered propensity scores for converting to recurring giving, giving in a a mail appeal, and leaving a gift in will.

Teams use Dataro to run more focused campaigns with clearer decisions.

161%

increase in revenue from a targeted appeal audience with less spend

Bristol & Weston

$489,612

raised in with 8,000 fewer packs mailed and a $40 higher average gift

Baker Institute

531

extra monthly donors retained through targeted churn-risk outreach

Greenpeace

Integrations

Works on top of the tools you already use.

Your CRM stores history. Dataro sits on top and turns that data into ranked actions, then pushes outputs back into the workflow your team already runs.

Salesforce logo
Blackbaud logo
Microsoft Dynamics logo
Hubspot logo
Intuit Mailchimp logo
Facebook logo

What fundraisers say

When teams stop guessing, they stop wasting time on low-confidence list decisions and start focusing on the people most likely to matter.

Every metric of our appeal improved substantially.

With Dataro, we now build targeted appeal audiences with tailored asks that respect and reflect each donor’s relationship with us.

Nicole Tafoya

Deputy Director of Development
MAZON

We’ve seen impressive results from the Dataro DM Appeal scores.

We tested to confirm the scores predicted accurately and added value to our mail appeals without risking revenue. The results were clearly positive on both fronts.

Jo Purcell-Jones

Jo Purcell-Jones

Business Intelligence Manager
Australia for UNHCR

We're now proactive in our retention strategies instead of reactive.

Dataro’s propensity scores make it simple to determine who to contact and when, helping us engage recurring donors at the right time and improve retention.

Andrew Jung

Andrew Jung

F2F & Telemarketing Manager
Victor Chang Cardiac Research Institute

What fundraisers say

When teams stop guessing, they stop wasting time on low-confidence list decisions and start focusing on the people most likely to matter.

Every metric of our appeal improved substantially.

With Dataro, we now build targeted appeal audiences with tailored asks that respect and reflect each donor’s relationship with us.

Nicole Tafoya

Deputy Director of Development
MAZON

We’ve seen impressive results from the Dataro DM Appeal scores.

We tested to confirm the scores predicted accurately and added value to our mail appeals without risking revenue. The results were clearly positive on both fronts.

Jo Purcell-Jones

Jo Purcell-Jones

Business Intelligence Manager
Australia for UNHCR

We're now proactive in our retention strategies instead of reactive.

Dataro’s propensity scores make it simple to determine who to contact and when, helping us engage recurring donors at the right time and improve retention.

Andrew Jung

Andrew Jung

F2F & Telemarketing Manager
Victor Chang Cardiac Research Institute

What fundraisers say

When teams stop guessing, they stop wasting time on low-confidence list decisions and start focusing on the people most likely to matter.

Every metric of our appeal improved substantially.

With Dataro, we now build targeted appeal audiences with tailored asks that respect and reflect each donor’s relationship with us.

Nicole Tafoya

Deputy Director of Development
MAZON

We’ve seen impressive results from the Dataro DM Appeal scores.

We tested to confirm the scores predicted accurately and added value to our mail appeals without risking revenue. The results were clearly positive on both fronts.

Jo Purcell-Jones

Jo Purcell-Jones

Business Intelligence Manager
Australia for UNHCR

We're now proactive in our retention strategies instead of reactive.

Dataro’s propensity scores make it simple to determine who to contact and when, helping us engage recurring donors at the right time and improve retention.

Andrew Jung

Andrew Jung

F2F & Telemarketing Manager
Victor Chang Cardiac Research Institute

Get Started

Know who to focus on before you spend budget.

Use ranked recommendations to choose a smaller, higher-confidence audience and a clear next step.

Get Started

Know who to focus on before you spend budget.

Use ranked recommendations to choose a smaller, higher-confidence audience and a clear next step.

Get Started

Know who to focus on before you spend budget.

Use ranked recommendations to choose a smaller, higher-confidence audience and a clear next step.