Are you making the most out of your data? Use machine learning to improve appeals, upgrades, reactivations, and retention.
What you can do
Your database is one of your most powerful fundraising assets. But most NFPs are only scratching the surface when it comes to unlocking the power of their data. Dataro’s ListOptimiserTM and CampaignGeneratorTM use state-of-the-art machine learning technology to generate propensity scores for all your donors, so you can contact the right donor, with the right message, at the right time.
Acquiring a new supporter is a lot more expensive than retaining an existing one. Use accurate attrition modelling to proactively prevent donor attrition.
Regular givers are amongst your most loyal supporters. Take the guesswork out of your upgrade and reactivation campaigns by using targeted donor lists.
Get smart about your direct mail and telemarketing appeals and only include donors who want to hear from you and are likely to say ‘yes’ to your ask.
Retention and engagement are incredibly important to us, but without a dedicated data scientist, our direction was limited. With Dataro’s software, we are able to direct resources to the right place, at the right time. Now our marketing campaigns are more targeted and more cost-effective.
Luke Giuliani, CTO of Greenpeace Australia
Stay in the loop
Like many NFPs, donor attrition (sometimes called churn) has a big impact on the capacity for Greenpeace to fund its causes. Dataro used machine learning to address this problem, with great results!
There is a lot of information out there about what machine learning can and cannot do for businesses and charities, but there is also a lot of misinformation! In this article we would like to address a few of the common misconceptions we’ve encountered in the NFP space.
Everyone is familiar with the notion that it is cheaper to retain an existing donor than it is to acquire a new one. Just how much cheaper will vary between organisations, but the sheer expense is why donor retention is front-of-mind for today’s fundraisers in the increasingly competitive NFP landscape.