Dataro’s AI-powered donor scoring software takes the guesswork out of your fundraising lists, helping you approach the right donors at the right time. Integrating directly with leading CRMs, our tools deliver individual propensity scores for your supporters, so you can create smarter campaigns, and build better connections with donors.
Like many NFPs, regular giver attrition (sometimes called churn) has a big impact on the capacity for Greenpeace to fund its causes. Dataro used machine learning to help predict which donors were the most likely to tune out, resulting in a 15% reduction in churn.
“Dataro is completely reinventing how we use data in our fundraising. These guys are one of the most exciting things to happen in the industry for years.
“I’m really impressed with the results we had for Christmas! It brings me so much joy to know that we’re contacting the right people...and that we can get better and more efficient about this over time! Data has never been easier to manage!
“The thing that stood out for me the most was that we are able to be proactive in our retention strategies instead of reactive. I don’t know a simpler and more accurate way than Dataro propensity scores to determine who and when to contact RGs for better retention.
“We tested Dataro's propensity scores in our 2020 Tax Appeal and the results speak for themselves. We were able to raise more funds and reduce our costs. We're now rolling out Dataro's propensity scores across all of our appeals and regular giving programs.