Case Studies

Artificial Intelligence. Real Causes

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Using AI to help Red Cross Donors Leave a Lasting Legacy

In 2021 Australian Red Cross launched a new bequest program, “Friends of Red Cross Society”. The aim was to encourage more supporters to leave a legacy of support for people experiencing vulnerability. Understanding

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Greenpeace retain more monthly donors to protect our planet

Greenpeace Australia Pacific is the leading independent campaigning organisation that fights for a green and peaceful future.  Greenpeace Australia Pacific has used Dataro’s AI modelling software since

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Testing Dataro across Australia for UNHCR direct mail appeals

Australia for UNHCR is the UN Refugee Agency’s national partner in Australia, raising funds and awareness to support displaced people across the globe.  Direct mail appeals form a core part of Australia

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How UNICEF Australia use AI to raise more for children in need

UNICEF is a leading global non-profit working to improve the lives of children in need. As an organization that is 100% donor-funded, UNICEF Australia relies on the generosity of individual donors to fund

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Erskine donors leave a lasting legacy for Scottish veterans

Charitable income from legacies has quadrupled over the past 30 years and was forecast to top £4 billion per annum by the end of last year, experts say. It is little wonder that legacies (Gifts in Will)

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Red Cross uses AI to find mid-value donors that help support communities in times of need

Australian Red Cross have a bold objective to increase their mid-value program income from $7 million to $9 million by FY26/27 to help them improve lives and build resilient communities in times of need. In

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How RFDS Vic’s data-driven approach has lifted their fundraising to new heights

Dataro have been working with Royal Flying Doctors Service Victoria since 2020 to help them implement data-driven fundraising strategies that deliver more donations and better fundraising ROIs across appeals,

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QUT uses data to deliver better engagement strategies that help fund world-leading research

In 2021 the Queensland University of Technology (QUT) advancement team were looking for a way to improve the efficiency of their engagement reporting and get better insights about their donors and fundraising

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Helping RFDS Vic to engage the right major donors that help keep Flying Doctors flying

As a not-for-profit aeromedical organization, Royal Flying Doctors Service Victoria rely on the help and generosity of the community to deliver essential health and emergency medical services.  While

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Chris O’Brien Lifehouse lifts appeal returns to help people living with cancer

Chris O’Brien Lifehouse is a world-class integrated cancer treatment centre and hospital. A critical part of funding their work is the organization’s appeals program. In 2020 the charity was looking

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Bat Conservation International’s appeals soar to new heights in helping end bat extinctions

Bat Conservation International is a US charity on a global mission to end bat extinctions worldwide. Based in Austin (Texas) they work with partner organizations around the world to help protect bat species

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How Save The Children is using AI donor predictions to build a better world for every child

In the challenging fundraising environment of 2021, Save The Children Australia were looking for ways to improve their appeals targeting to increase net revenue. So they ran a real-world experiment with

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