Artificial Intelligence. Real Causes
Dataro recently joined forces with the team at Prostate Cancer UK to test how AI predictive modelling would perform against traditional list selection methods in an Autumn Appeal. The results showed thatRead more
Parkinson’s UK increased revenue in its September Appeal by over £15,000 using AI-driven supporter predictions. In a pivot from the charity’s existing propensity model, the research and support organisationRead more
Victor Chang Cardiac Research Institute saved an estimated 296 donors from churning over 3 months using Dataro’s software. With Dataro’s AI-powered donor scores, VCCRI was able to identify whichRead more
RFDS Victoria increased net revenue in their 2020 Tax Appeal by nearly $35,000 by using Dataro’s propensity scores. RFDS Victoria used the predictive scores to remove the least likely givers fromRead more
Greenpeace used Dataro’s donor scoring to send less mail and raise more money in their 2019 Spring Appeal Dataro recently teamed up with a leading environmental organisation to testRead more
Lort Smith is the largest animal hospital in Australia, with a team of 60 vets and 90 nurses providing vital care to 25,000 animals per year. The iconic institution receives no ongoing government funding,Read more
Our propensity score software is helping Greenpeace retain regular givers for a more sustainable approach to fundraising. Greenpeace AU wanted to reduce churn in their regular giving program. UsingRead more
“Dataro is completely reinventing how we use data in our fundraising. These guys are one of the most exciting things to happen in the industry for years.
“I’m really impressed with the results we had for Christmas! It brings me so much joy to know that we’re contacting the right people...and that we can get better and more efficient about this over time! Data has never been easier to manage!
“The thing that stood out for me the most was that we are able to be proactive in our retention strategies instead of reactive. I don’t know a simpler and more accurate way than Dataro propensity scores to determine who and when to contact RGs for better retention.
“We tested Dataro's propensity scores in our 2020 Tax Appeal and the results speak for themselves. We were able to raise more funds and reduce our costs. We're now rolling out Dataro's propensity scores across all of our appeals and regular giving programs.