Case studies

Artificial Intelligence. Real Causes

How RFDS Vic’s data-driven approach has lifted their fundraising to new heights

Dataro have been working with Royal Flying Doctors Service Victoria since 2020 to help them implement data-driven fundraising strategies that deliver more donations and better fundraising ROIs across appeals,

QUT uses data to deliver better engagement strategies that help fund world-leading research

In 2021 the Queensland University of Technology (QUT) advancement team were looking for a way to improve the efficiency of their engagement reporting and get better insights about their donors and fundraising

Helping RFDS Vic to engage the right major donors that help keep Flying Doctors flying

As a not-for-profit aeromedical organisation, Royal Flying Doctors Service Victoria rely on the help and generosity of the community to deliver essential health and emergency medical services. While

Chris O’Brien Lifehouse lifts appeal returns to help people living with cancer

Chris O’Brien Lifehouse is a world-class integrated cancer treatment centre and hospital. A critical part of funding their work is the organisation’s appeals program. In 2020 the charity was looking

Bat Conservation International’s appeals soar to new heights in helping end bat extinctions

Bat Conservation International is a US charity on a global mission to end bat extinctions worldwide. Based in Austin (Texas) they work with partner organizations around the world to help protect bat species

How Save The Children is using AI donor predictions to build a better world for every child

In the challenging fundraising environment of 2021, Save The Children Australia were looking for ways to improve their appeals targeting to increase net revenue. So they ran a real-world experiment with

How Canteen’s appeals are raising more to support young people impacted by cancer

Canteen is the only organisation in Australia dedicated to providing tailored support for young people impacted by cancer. A critical part of funding this essential work is the organisation’s appeals

St Helena Hospice lifts appeal returns for end of life care in North East Essex

St Helena Hospice provides specialist palliative and end of life care to local people facing incurable illness in North East Essex, supporting them, their families, friends and carers. Dataro partnered

The Wilderness Society almost double their regular giving conversion response rate with AI

Using Dataro’s AI-powered propensity modelling, the Wilderness Society implemented a monthly Regular Giving calling campaign and almost doubled their baseline conversion response rate. By calling

A perfectly timed thank you call helps The Fred Hollows Foundation NZ prevent churn

The Fred Hollows Foundation NZ saved an estimated 211 regular givers from churning over a 7 month period, using Dataro’s AI prediction software and a well-timed intervention thank you calling campaign.

Joining the fight against prostate cancer with Prostate Cancer UK

Dataro recently joined forces with the team at Prostate Cancer UK to test how AI predictive modelling would perform against traditional list selection methods in an Autumn Appeal. The results showed that

Helping Parkinson’s UK appeal to the right supporters

Parkinson’s UK increased revenue in its September Appeal by over £15,000 using AI-driven supporter predictions. In a pivot from the charity’s existing propensity model, the research and support organisation