Case studies

Artificial Intelligence. Real Causes

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Joining the fight against prostate cancer with Prostate Cancer UK

Dataro recently joined forces with the team at Prostate Cancer UK to test how AI predictive modelling would perform against traditional list selection methods in an Autumn Appeal. The results showed that

Helping Parkinson’s UK appeal to the right supporters

Parkinson’s UK increased revenue in its September Appeal by over £15,000 using AI-driven supporter predictions. In a pivot from the charity’s existing propensity model, the research and support organisation

How Victor Chang helped existing donors keep heart

Victor Chang Cardiac Research Institute saved an estimated 296 donors from churning over 3 months using Dataro’s software. With Dataro’s AI-powered donor scores, VCCRI was able to identify which

Taking Royal Flying Doctor Service Victoria to new heights

RFDS Victoria increased net revenue in their 2020 Tax Appeal by nearly $35,000 by using Dataro’s propensity scores. RFDS Victoria used the predictive scores to remove the least likely givers from

Building a Greenpeace campaign with less wastage, bigger returns

Greenpeace used Dataro’s donor scoring to send less mail and raise more money in their 2019 Spring Appeal Dataro recently teamed up with a leading environmental organisation to test

Helping a tax time appeal reach the right donors

Dataro partnered with ActionAid Australia in mid-2019 to test whether machine learning could be used to support ActionAid’s critical mid-year tax appeal. The appeal is an important annual program,

Sniffing out new donors for Australia’s busiest Animal Hospital

Lort Smith is the largest animal hospital in Australia, with a team of 60 vets and 90 nurses providing vital care to 25,000 animals per year. The iconic institution receives no ongoing government funding,

Saving Greenpeace supporters, to help them save the world

Our propensity score software is helping Greenpeace retain regular givers for a more sustainable approach to fundraising. Greenpeace AU wanted to reduce churn in their regular giving program. Using

“Dataro is completely reinventing how we use data in our fundraising. These guys are one of the most exciting things to happen in the industry for years.

Liesha Hanekroot Fundraising Manager

“I’m really impressed with the results we had for Christmas! It brings me so much joy to know that we’re contacting the right people...and that we can get better and more efficient about this over time! Data has never been easier to manage!

Amelia Szulerecka Senior Fundraising Manager

“The thing that stood out for me the most was that we are able to be proactive in our retention strategies instead of reactive. I don’t know a simpler and more accurate way than Dataro propensity scores to determine who and when to contact RGs for better retention.

Andrew Jung F2F & Telemarketing Manager

“We tested Dataro's propensity scores in our 2020 Tax Appeal and the results speak for themselves. We were able to raise more funds and reduce our costs. We're now rolling out Dataro's propensity scores across all of our appeals and regular giving programs.

Case Studies