Product
Resources
About Us
- Join Our Team
- Contact
Login

Book a demo Book a demo

Category: Appeals

>How Save The Children is using AI donor predictions to build a better world for every child

How Save The Children is using AI donor predictions to build a better world for every child

How Canteen’s appeals are raising more to support young people impacted by cancer

Posts navigation

Testimonials

“Dataro is completely reinventing how we use data in our fundraising. These guys are one of the most exciting things to happen in the fundraising industry for years.

Greenpeace Liesha Hanekroot - Fundraising Manager

“Using Dataro's AI donor targeting, we've increased our revenue for direct mail appeals, and we've even been mailing less people. Which is an astounding result!

UNICEF Taylor Schulz - Retention Marketing Specialist (UNICEF Australia)

“We have seen impressive results from the Dataro DM Appeal scores. We went through a thorough testing process to ensure that the scores were predicting accurately, and that by using them we were adding value to our mail appeals, without jeopardizing any potential revenue, and the results were clearly positive on both fronts.

UNHCR Jo Purcell-Jones - Senior BI Developer (Australia for UNHCR)

“Our investment in machine learning has paid off in identifying the most highly qualified mid-value prospects to be nurtured. We're thrilled with our results so far and can't wait to see what the next 12 months of stewardship effort delivers with our new group of prospects.

Red Cross Lenny Elario - Senior Fundraising Lead (Australia Red Cross)

“Over the last 6 months we have been working closely with the team at Dataro to support our appeal data selection with some really positive results in a challenging fundraising environment. Starting cautiously, wanting to minimise any potential risk to income, we have quickly gained confidence and tactically increased our reliance on the Dataro ranking of our database. This has helped us to identify a smaller cohort of supporters with a higher propensity to give and a better ROI for our appeals.

Save The Children Simon Smith - Supporter Growth Manager

“I was completely blown away with this whole process. In 20 years of pulling mailing lists, this was absolutely the easiest direct mail campaign ever. I’ve never seen an ROI around 500% with such a significant increase in donor gift size. I can’t wait to see how better donor targeting with Dataro’s AI can help us in the next fiscal year!

Bat Conservation International Amy Dana - Database Administrator

“We tested Dataro's propensity scores in our 2020 Tax Appeal and the results speak for themselves - we raised more funds and reduced our costs. We're now rolling out Dataro's propensities across our other fundraising programs.

RFDS Daniel Blucher - Data & Insights Specialist (RFDS Victoria)

“With Dataro we are able to be proactive in our retention strategies instead of reactive. I don’t know a simpler and more accurate way than Dataro propensity scores to determine who and when to contact RGs for better retention.

Victor Chang Cardiac Research Institute Andrew Jung - Telemarketing Manager

Upcoming Events

There are no upcoming events.

Did you know, 65% of donations come from only 5% of your donors.

For more insights like this, sign up to Dataro's Newsletter.

Email Address *

Request demo

Login / Sign up
Product
Dataro Demos
Case Studies
Blog

Who We Are
Our community
FAQ
Contact

USA

Level 4, 575 Market Street,

San Francisco 94105

+1 (864) 920-1017

UK

10 John Street,
London, WC1N 2EB

Australia

238a Riley Street, Surry Hills 2010, NSW Australia

+61 (2) 90511513

(C) 2024 Dataro. All Rights Reserved