The Dataro solution

Watch our 2 minute video introduction to learn what we do

Smarter fundraising for a better world

Dataro is the leading propensity modelling software for not-for-profits, bringing world-shaping technology to causes that deserve it most. We use powerful machine learning technology to generate predictions about how your donors are likely to behave.

Target like never before

From small DM appeals right through to major giving campaigns, Dataro’s AI-powered propensity scoring allows you to identify the best donors with greater precision. Our machine learning draws on hundreds of factors to discover unseen insights in your data.

Ask less, receive more

Get bigger returns with smaller campaigns, by reaching the right donors at the right time. Maintain better relationships with the donors you’ve already got by putting them first, and learning from the way they behave.

Campaigns made simpler

Dataro is your supporter in the campaign creation process. We provide campaign size recommendations and generate highly targeted lists quickly and easily. Save time with automatic campaign results analysis and downloadable reports so you always know how your campaign is performing.

Integrate it easily

Dataro integrates easily with your existing CRM in a few easy steps

Ready To Try It Out?

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“Dataro is completely reinventing how we use data in our fundraising. These guys are one of the most exciting things to happen in the industry for years.

Liesha Hanekroot Fundraising Manager

“I’m really impressed with the results we had for Christmas! It brings me so much joy to know that we’re contacting the right people...and that we can get better and more efficient about this over time! Data has never been easier to manage!

Amelia Szulerecka Senior Fundraising Manager

“The thing that stood out for me the most was that we are able to be proactive in our retention strategies instead of reactive. I don’t know a simpler and more accurate way than Dataro propensity scores to determine who and when to contact RGs for better retention.

Andrew Jung F2F & Telemarketing Manager

“We tested Dataro's propensity scores in our 2020 Tax Appeal and the results speak for themselves. We were able to raise more funds and reduce our costs. We're now rolling out Dataro's propensity scores across all of our appeals and regular giving programs.

Daniel Blucher Data & Insights Specialist