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Predict all the things! Understanding fundraising & predictive modelling

May 19 @ 12:00 pm - 1:00 pm UTC+0

Are you a data or tech-whiz working in nonprofits? Do you want to learn more about machine learning? Then this tech deep dive is for you!

Dataro are the leaders in machine learning for non-profits. Join Dataro CTO Dave Lyndon for this technical deep dive for those who want to know more about the technology, how to use it, what can go right and what can go wrong.

In this chat we’re going to cover:

  • What is prediction and how does it apply to fundraising? Learn how improved predictions can be used to run new and better fundraising programs.
  • How much more likely is for a donor to give to an appeal than to convert to Recurring Giving? What other factors affect predictability? Find out what Dataro has learnt about the relative predictability of various donor behaviours.
  • When predictions don’t. A brief discussion of the ways that predictive models can go wrong, including overfit, bias, variance, model staleness and the ways we spot and overcome these issues in production.
  • How can we trust in our own predictions? We peek inside Dataro’s system for selecting models and validation predictions!

If you’ve ever wanted a glimpse ‘under the hood’ of Dataro’s machine learning pipeline, this session is your chance.

We believe state-of-the-art innovation should serve the greater good. So we’re harnessing technology typically used by the big end of town to help not-for-profits fundraise smarter, so they can do incredible things in the world.


May 19
12:00 pm - 1:00 pm UTC+0
View Event Website


“Dataro is completely reinventing how we use data in our fundraising. These guys are one of the most exciting things to happen in the industry for years.

Liesha Hanekroot Fundraising Manager

“I’m really impressed with the results we had for Christmas! It brings me so much joy to know that we’re contacting the right people...and that we can get better and more efficient about this over time! Data has never been easier to manage!

Amelia Szulerecka Senior Fundraising Manager

“The thing that stood out for me the most was that we are able to be proactive in our retention strategies instead of reactive. I don’t know a simpler and more accurate way than Dataro propensity scores to determine who and when to contact RGs for better retention.

Andrew Jung F2F & Telemarketing Manager

“We tested Dataro's propensity scores in our 2020 Tax Appeal and the results speak for themselves. We were able to raise more funds and reduce our costs. We're now rolling out Dataro's propensity scores across all of our appeals and regular giving programs.

Daniel Blucher Data & Insights Specialist