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Dataro Tech Explainer #2: An intro to machine learning (AU & NZ)

September 22 @ 10:00 am - 11:00 am UTC+0

Learning from RFM: A fundraising-focused introduction to Machine Learning

Welcome to Dataro’s Tech Explainer series where our CTO talks through some of the most commonly asked questions in fundraising tech

After our first tech user group, there were many questions about what features are used by Dataro’s Machine Learning (ML) models.

In order to properly explore this question, it’s important to understand how ML models make use operate of their input features. We think a good way to understand this is by working with three features that many fundraisers already use in their own RFM segmentation. We will train some models with these features, observe how the data is prepared and how the models are evaluated. In addition, we will explore what the models have learned and cover some basics of the learning algorithms.

We will try to keep things approachable, but there is likely to be a little more math and code than time!

We’re looking forward to seeing you there.


September 22
10:00 am - 11:00 am UTC+0
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“Dataro is completely reinventing how we use data in our fundraising. These guys are one of the most exciting things to happen in the industry for years.

Liesha Hanekroot Fundraising Manager

“I’m really impressed with the results we had for Christmas! It brings me so much joy to know that we’re contacting the right people...and that we can get better and more efficient about this over time! Data has never been easier to manage!

Amelia Szulerecka Senior Fundraising Manager

“The thing that stood out for me the most was that we are able to be proactive in our retention strategies instead of reactive. I don’t know a simpler and more accurate way than Dataro propensity scores to determine who and when to contact RGs for better retention.

Andrew Jung F2F & Telemarketing Manager

“We tested Dataro's propensity scores in our 2020 Tax Appeal and the results speak for themselves. We were able to raise more funds and reduce our costs. We're now rolling out Dataro's propensity scores across all of our appeals and regular giving programs.

Daniel Blucher Data & Insights Specialist