Author: Tim Paris

Case Study

Analysis: How Consumer Confidence Affects Regular Giving

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Testimonials

“Dataro is completely reinventing how we use data in our fundraising. These guys are one of the most exciting things to happen in the fundraising industry for years.

Greenpeace Liesha Hanekroot - Fundraising Manager

“Using Dataro's AI donor targeting, we've increased our revenue for direct mail appeals, and we've even been mailing less people. Which is an astounding result!

UNICEF Taylor Schulz - Retention Marketing Specialist (UNICEF Australia)

“We have seen impressive results from the Dataro DM Appeal scores. We went through a thorough testing process to ensure that the scores were predicting accurately, and that by using them we were adding value to our mail appeals, without jeopardizing any potential revenue, and the results were clearly positive on both fronts.

UNHCR Jo Purcell-Jones - Senior BI Developer (Australia for UNHCR)

“Our investment in machine learning has paid off in identifying the most highly qualified mid-value prospects to be nurtured. We're thrilled with our results so far and can't wait to see what the next 12 months of stewardship effort delivers with our new group of prospects.

Red Cross Lenny Elario - Senior Fundraising Lead (Australia Red Cross)

“Over the last 6 months we have been working closely with the team at Dataro to support our appeal data selection with some really positive results in a challenging fundraising environment. Starting cautiously, wanting to minimise any potential risk to income, we have quickly gained confidence and tactically increased our reliance on the Dataro ranking of our database. This has helped us to identify a smaller cohort of supporters with a higher propensity to give and a better ROI for our appeals.

Save The Children Simon Smith - Supporter Growth Manager

“I was completely blown away with this whole process. In 20 years of pulling mailing lists, this was absolutely the easiest direct mail campaign ever. I’ve never seen an ROI around 500% with such a significant increase in donor gift size. I can’t wait to see how better donor targeting with Dataro’s AI can help us in the next fiscal year!

Bat Conservation International Amy Dana - Database Administrator

“We tested Dataro's propensity scores in our 2020 Tax Appeal and the results speak for themselves - we raised more funds and reduced our costs. We're now rolling out Dataro's propensities across our other fundraising programs.

RFDS Daniel Blucher - Data & Insights Specialist (RFDS Victoria)

“With Dataro we are able to be proactive in our retention strategies instead of reactive. I don’t know a simpler and more accurate way than Dataro propensity scores to determine who and when to contact RGs for better retention.