Prioritizing Mid-Value Donors for Revenue Growth – AI in Fundraising User Group (UK)

Mid-level donors are an undervalued and often overlooked segment of donors that represent significant opportunities for revenue growth.

This segment of donors tend to be more loyal, make above-average contributions and provide your organization with higher ROI.

Yet many nonprofits fail to strategically engage their mid-level donors beyond pipeline building for major gifts.

Developing strategies to effectively solicit, acknowledge, steward, upgrade and retain mid-level donors is crucial for growing your mid-value program and optimizing returns. Knowing who to engage is also critical.

Join the next Dataro User Group for a deep dive into the opportunity of mid-value donors.

In this session you’ll discover:
– Mid-level donor insights and opportunities for program growth
– Why investing in mid-value donors goes beyond pipeline building
– Tactics for converting core donors to mid-level giving
– Why appeals are a cost-effective way to engage donors at scale
– How AI helps identify best-fit prospects to convert to mid-level
– How to effectively prioritize stewardship efforts for maximum ROI
– Best donor journeys for effectively engaging mid-level donors

We’ll be joined by an incredible fundraiser from a UK charity to share their results using AI to grow mid-level revenue as well as their top tips and strategies for engaging and stewarding mid-level donors.