Direct Mail & Telemarketing

Run tighter campaigns. Protect your results.

Dataro tells your team exactly who to contact, through which channel, and with what ask — so every direct mail and telemarketing campaign goes out with a defensible audience and a clear expected return.

blackbaud logo
card showing favorite giving channel: mail
various direct marketing audiences, including those likely to give to mail and telemarketing appeals, donors with high projected future giving, and donors interested in disaster relief.
favorite payment method: check
ideal ask amount: $125 (above average)

Direct Mail & Telemarketing

Run tighter campaigns. Protect your results.

Dataro tells your team exactly who to contact, through which channel, and with what ask — so every direct mail and telemarketing campaign goes out with a defensible audience and a clear expected return.

blackbaud logo
card showing favorite giving channel: mail
various direct marketing audiences, including those likely to give to mail and telemarketing appeals, donors with high projected future giving, and donors interested in disaster relief.
favorite payment method: check
ideal ask amount: $125 (above average)

Direct Mail & Telemarketing

Run tighter campaigns. Protect your results.

Dataro tells your team exactly who to contact, through which channel, and with what ask — so every direct mail and telemarketing campaign goes out with a defensible audience and a clear expected return.

blackbaud logo
card showing favorite giving channel: mail
various direct marketing audiences, including those likely to give to mail and telemarketing appeals, donors with high projected future giving, and donors interested in disaster relief.
favorite payment method: check
ideal ask amount: $125 (above average)

A ranked contact list. Ready before the brief is written.

Dataro's predictive models score your entire donor file and build a ranked audience for every appeal — direct mail, telemarketing, or both. No manual list pulls. No spreadsheet debates. Just a defensible contact list your team can approve and action.

Two individuals who are part of an audience named "High appeal ROI" have differing channel preferences and areas of interest displayed.

A ranked contact list. Ready before the brief is written.

Dataro's predictive models score your entire donor file and build a ranked audience for every appeal — direct mail, telemarketing, or both. No manual list pulls. No spreadsheet debates. Just a defensible contact list your team can approve and action.

Two individuals who are part of an audience named "High appeal ROI" have differing channel preferences and areas of interest displayed.

A ranked contact list. Ready before the brief is written.

Dataro's predictive models score your entire donor file and build a ranked audience for every appeal — direct mail, telemarketing, or both. No manual list pulls. No spreadsheet debates. Just a defensible contact list your team can approve and action.

Two individuals who are part of an audience named "High appeal ROI" have differing channel preferences and areas of interest displayed.

The right ask. For each donor. Every campaign.

Dataro's ask-amount optimisation uses each donor's giving history and predictive signals to recommend the right amount at the right time — so your team stops guessing on upgrade thresholds and starts making asks with confidence.


  • Optimised ask amounts by donor

  • Personalised appeal content matched to areas of interest

  • Channel recommendations based on giving behaviour

  • Suppression logic built in — protect lapsing donors automatically

A group of people, part of an audience referred to as "most likely to give to mail appeal." Their preferred means of giving is through post, and their main area of interest is education.

The right ask. For each donor. Every campaign.

Dataro's ask-amount optimisation uses each donor's giving history and predictive signals to recommend the right amount at the right time — so your team stops guessing on upgrade thresholds and starts making asks with confidence.


  • Optimised ask amounts by donor

  • Personalised appeal content matched to areas of interest

  • Channel recommendations based on giving behaviour

  • Suppression logic built in — protect lapsing donors automatically

A group of people, part of an audience referred to as "most likely to give to mail appeal." Their preferred means of giving is through post, and their main area of interest is education.

The right ask. For each donor. Every campaign.

Dataro's ask-amount optimisation uses each donor's giving history and predictive signals to recommend the right amount at the right time — so your team stops guessing on upgrade thresholds and starts making asks with confidence.


  • Optimised ask amounts by donor

  • Personalised appeal content matched to areas of interest

  • Channel recommendations based on giving behaviour

  • Suppression logic built in — protect lapsing donors automatically

A group of people, part of an audience referred to as "most likely to give to mail appeal." Their preferred means of giving is through post, and their main area of interest is education.

Less manual work. More time for the decisions that matter.

Dataro automates the time-consuming parts — list building, audience segmentation, response tracking, and campaign attribution — so your team's capacity goes towards judgement and execution, not administration.

A range of reports, including a count of donors and donations, along with benchmarks comparing the figures to other charitable organisations.

Less manual work. More time for the decisions that matter.

Dataro automates the time-consuming parts — list building, audience segmentation, response tracking, and campaign attribution — so your team's capacity goes towards judgement and execution, not administration.

A range of reports, including a count of donors and donations, along with benchmarks comparing the figures to other charitable organisations.

Less manual work. More time for the decisions that matter.

Dataro automates the time-consuming parts — list building, audience segmentation, response tracking, and campaign attribution — so your team's capacity goes towards judgement and execution, not administration.

A range of reports, including a count of donors and donations, along with benchmarks comparing the figures to other charitable organisations.

Year-End Appeal Goal Calculator

Predict the audience size your year-end appeal actually needs. Dataro's benchmarks and campaign data give you a target you can present to leadership with confidence — not a number you've reverse-engineered from last year's budget.

Year-End Appeal Goal Calculator

Predict the audience size your year-end appeal actually needs. Dataro's benchmarks and campaign data give you a target you can present to leadership with confidence — not a number you've reverse-engineered from last year's budget.

Year-End Appeal Goal Calculator

Predict the audience size your year-end appeal actually needs. Dataro's benchmarks and campaign data give you a target you can present to leadership with confidence — not a number you've reverse-engineered from last year's budget.

What fundraising leaders say

Don't take our word for it - here's what real Dataro users reckon:

I was completely gobsmacked by the entire process.

In 20 years of compiling mailing lists, this was absolutely the easiest direct mail campaign ever. I’ve never seen an ROI of around 500% with such a significant increase in donor gift size.

Amy Dana

Amy Dana

Database Administrator
Bat Conservation International

A transformative development for our fundraising.

We've observed considerable enhancements in our direct mail appeal performance. We're consistently generating more revenue from reduced outreach, which has saved us both time and cost, and is providing us with significantly higher campaign ROIs.

Katie May

Katie May

Individual Giving Manager
Pancreatic Cancer UK

We couldn’t be more pleased with the results!

We raised nearly £1 million in additional donations using Dataro’s AI donor predictions to target our monthly direct mail appeals in 2022. With Dataro, we are reliably identifying the best donors for our campaigns with less effort than before.

International Non-profit Organisation

What fundraising leaders say

Don't take our word for it - here's what real Dataro users reckon:

I was completely gobsmacked by the entire process.

In 20 years of compiling mailing lists, this was absolutely the easiest direct mail campaign ever. I’ve never seen an ROI of around 500% with such a significant increase in donor gift size.

Amy Dana

Amy Dana

Database Administrator
Bat Conservation International

A transformative development for our fundraising.

We've observed considerable enhancements in our direct mail appeal performance. We're consistently generating more revenue from reduced outreach, which has saved us both time and cost, and is providing us with significantly higher campaign ROIs.

Katie May

Katie May

Individual Giving Manager
Pancreatic Cancer UK

We couldn’t be more pleased with the results!

We raised nearly £1 million in additional donations using Dataro’s AI donor predictions to target our monthly direct mail appeals in 2022. With Dataro, we are reliably identifying the best donors for our campaigns with less effort than before.

International Non-profit Organisation

What fundraising leaders say

Don't take our word for it - here's what real Dataro users reckon:

I was completely gobsmacked by the entire process.

In 20 years of compiling mailing lists, this was absolutely the easiest direct mail campaign ever. I’ve never seen an ROI of around 500% with such a significant increase in donor gift size.

Amy Dana

Amy Dana

Database Administrator
Bat Conservation International

A transformative development for our fundraising.

We've observed considerable enhancements in our direct mail appeal performance. We're consistently generating more revenue from reduced outreach, which has saved us both time and cost, and is providing us with significantly higher campaign ROIs.

Katie May

Katie May

Individual Giving Manager
Pancreatic Cancer UK

We couldn’t be more pleased with the results!

We raised nearly £1 million in additional donations using Dataro’s AI donor predictions to target our monthly direct mail appeals in 2022. With Dataro, we are reliably identifying the best donors for our campaigns with less effort than before.

International Non-profit Organisation

Watch how it works.

See how a fundraising team builds a direct mail appeal audience in Dataro — from a ranked contact list to campaign launch.

Watch how it works.

See how a fundraising team builds a direct mail appeal audience in Dataro — from a ranked contact list to campaign launch.

Watch how it works.

See how a fundraising team builds a direct mail appeal audience in Dataro — from a ranked contact list to campaign launch.

Get Started

Know who to focus on before you spend your budget.

Dataro gives your team ranked recommendations — a smaller, higher-confidence audience and a clear next step.

United Kingdom

Get Started

Know who to focus on before you spend your budget.

Dataro gives your team ranked recommendations — a smaller, higher-confidence audience and a clear next step.

United Kingdom

Get Started

Know who to focus on before you spend your budget.

Dataro gives your team ranked recommendations — a smaller, higher-confidence audience and a clear next step.

United Kingdom