Predictive AI models
Clear decisions. Before the budget moves.
Dataro is a fundraising intelligence platform that turns your CRM data into execution-ready decisions — so your team knows who to focus on, who to engage, and what to do next. Before a pound is spent.
Know exactly who to prioritise. For every campaign.
Not broad segments — donor-level decisions. Dataro ranks your entire file by likelihood to give, upgrade, or lapse, so your team has a defensible cut-off before any campaign goes out.
Optimised appeals
Identify the donors most likely to respond to mail and telemarketing appeals for increased campaign ROI.
New opportunities
Discover the fundraising potential already within your database with new campaign suggestions.
Predictive AI models
Clear decisions. Before the budget moves.
Dataro is a fundraising intelligence platform that turns your CRM data into execution-ready decisions — so your team knows who to focus on, who to engage, and what to do next. Before a pound is spent.
Know exactly who to prioritise. For every campaign.
Not broad segments — donor-level decisions. Dataro ranks your entire file by likelihood to give, upgrade, or lapse, so your team has a defensible cut-off before any campaign goes out.
Optimised appeals
Identify the donors most likely to respond to mail and telemarketing appeals for increased campaign ROI.
New opportunities
Discover the fundraising potential already within your database with new campaign suggestions.
Predictive AI models
Clear decisions. Before the budget moves.
Dataro is a fundraising intelligence platform that turns your CRM data into execution-ready decisions — so your team knows who to focus on, who to engage, and what to do next. Before a pound is spent.
Know exactly who to prioritise. For every campaign.
Not broad segments — donor-level decisions. Dataro ranks your entire file by likelihood to give, upgrade, or lapse, so your team has a defensible cut-off before any campaign goes out.
Optimised appeals
Identify the donors most likely to respond to mail and telemarketing appeals for increased campaign ROI.
New opportunities
Discover the fundraising potential already within your database with new campaign suggestions.
Every recommendation is explainable.
Fundraisers are accountable for their decisions, and accountability requires transparency. Dataro surfaces the signals behind every prediction, so you can justify the targeting decision in the next team meeting, not just trust a black box.
Transparent signals, not opaque scores
Decision-ready outputs your team can approve
Built for organisations where governance matters
Every recommendation is explainable.
Fundraisers are accountable for their decisions, and accountability requires transparency. Dataro surfaces the signals behind every prediction, so you can justify the targeting decision in the next team meeting, not just trust a black box.
Transparent signals, not opaque scores
Decision-ready outputs your team can approve
Built for organisations where governance matters
Every recommendation is explainable.
Fundraisers are accountable for their decisions, and accountability requires transparency. Dataro surfaces the signals behind every prediction, so you can justify the targeting decision in the next team meeting, not just trust a black box.
Transparent signals, not opaque scores
Decision-ready outputs your team can approve
Built for organisations where governance matters
The right ask. Ranked and ready.
Dataro doesn't just tell you who to contact. It tells you when, through which channel, and at what ask amount — recommendations built from your own data, not generic benchmarks.
Optimised ask amounts by donor
Channel and timing intelligence
Fewer touchpoints, higher impact
The right ask. Ranked and ready.
Dataro doesn't just tell you who to contact. It tells you when, through which channel, and at what ask amount — recommendations built from your own data, not generic benchmarks.
Optimised ask amounts by donor
Channel and timing intelligence
Fewer touchpoints, higher impact
The right ask. Ranked and ready.
Dataro doesn't just tell you who to contact. It tells you when, through which channel, and at what ask amount — recommendations built from your own data, not generic benchmarks.
Optimised ask amounts by donor
Channel and timing intelligence
Fewer touchpoints, higher impact
Act before donors lapse.
Attrition doesn't announce itself. Dataro flags donors showing early churn signals so your team can prioritise outreach while there's still time to act — not just react to the numbers after the fact.
Lapse risk ranked and surfaced proactively
Stewardship decisions, not just reporting
Protect recurring revenue before it churns
Act before donors lapse.
Attrition doesn't announce itself. Dataro flags donors showing early churn signals so your team can prioritise outreach while there's still time to act — not just react to the numbers after the fact.
Lapse risk ranked and surfaced proactively
Stewardship decisions, not just reporting
Protect recurring revenue before it churns
Act before donors lapse.
Attrition doesn't announce itself. Dataro flags donors showing early churn signals so your team can prioritise outreach while there's still time to act — not just react to the numbers after the fact.
Lapse risk ranked and surfaced proactively
Stewardship decisions, not just reporting
Protect recurring revenue before it churns
Mail fewer people. Raise more.
Rising costs and shrinking teams have made waste visible. Dataro helps you reduce contact volume, protect results, and defend every campaign decision to leadership — with the proof to back it up.
Reduced suppression debate — the data makes the case
Campaign ROI tracked against targeted segments
Less over-mailing. Less donor fatigue. Better returns.
Mail fewer people. Raise more.
Rising costs and shrinking teams have made waste visible. Dataro helps you reduce contact volume, protect results, and defend every campaign decision to leadership — with the proof to back it up.
Reduced suppression debate — the data makes the case
Campaign ROI tracked against targeted segments
Less over-mailing. Less donor fatigue. Better returns.
Mail fewer people. Raise more.
Rising costs and shrinking teams have made waste visible. Dataro helps you reduce contact volume, protect results, and defend every campaign decision to leadership — with the proof to back it up.
Reduced suppression debate — the data makes the case
Campaign ROI tracked against targeted segments
Less over-mailing. Less donor fatigue. Better returns.
Turn one-off donors into committed supporters.
Dataro identifies who is ready to upgrade to a monthly giving programme — and who needs stewardship first. So your team can build a sustainable giving base with confidence, not hope.
Upgrade candidates ranked by readiness
Monthly giving conversion without the guesswork
Retention signals to prioritise before you ask
Turn one-off donors into committed supporters.
Dataro identifies who is ready to upgrade to a monthly giving programme — and who needs stewardship first. So your team can build a sustainable giving base with confidence, not hope.
Upgrade candidates ranked by readiness
Monthly giving conversion without the guesswork
Retention signals to prioritise before you ask
Turn one-off donors into committed supporters.
Dataro identifies who is ready to upgrade to a monthly giving programme — and who needs stewardship first. So your team can build a sustainable giving base with confidence, not hope.
Upgrade candidates ranked by readiness
Monthly giving conversion without the guesswork
Retention signals to prioritise before you ask
What fundraising leaders are saying
Our customers run programmes at some of the world's most respected non-profits. Here's what they're working on — and what changed.
A transformative development for our fundraising.
We've observed considerable enhancements in our direct mail appeal performance. We're consistently generating more revenue from reduced outreach, which has saved us both time and cost, and is providing us with significantly higher campaign ROIs.
Katie May
Individual Giving Manager
Pancreatic Cancer UK
Dataro provides additional capacity to our philanthropy team, which is under-resourced.
Our philanthropy managers are doing the work of three people, so anything that automates our processes and helps us effectively prioritise our outreach efforts is crucial.
JDRF is the abbreviation commonly used for the Juvenile Diabetes Research Foundation in British English.
Dataro’s AI insights enable us to deliver an optimised stewardship journey for the organisation and the donor.
This data-driven approach has enabled us to be more strategic in our prioritisation and stewardship of mid-value donors, which is ultimately leading to more efficient use of resources and more effective donor engagement.
Jo Purcell-Jones
Business Intelligence Manager
Australia for UNHCR
What fundraising leaders are saying
Our customers run programmes at some of the world's most respected non-profits. Here's what they're working on — and what changed.
A transformative development for our fundraising.
We've observed considerable enhancements in our direct mail appeal performance. We're consistently generating more revenue from reduced outreach, which has saved us both time and cost, and is providing us with significantly higher campaign ROIs.
Katie May
Individual Giving Manager
Pancreatic Cancer UK
Dataro provides additional capacity to our philanthropy team, which is under-resourced.
Our philanthropy managers are doing the work of three people, so anything that automates our processes and helps us effectively prioritise our outreach efforts is crucial.
JDRF is the abbreviation commonly used for the Juvenile Diabetes Research Foundation in British English.
Dataro’s AI insights enable us to deliver an optimised stewardship journey for the organisation and the donor.
This data-driven approach has enabled us to be more strategic in our prioritisation and stewardship of mid-value donors, which is ultimately leading to more efficient use of resources and more effective donor engagement.
Jo Purcell-Jones
Business Intelligence Manager
Australia for UNHCR
What fundraising leaders are saying
Our customers run programmes at some of the world's most respected non-profits. Here's what they're working on — and what changed.
A transformative development for our fundraising.
We've observed considerable enhancements in our direct mail appeal performance. We're consistently generating more revenue from reduced outreach, which has saved us both time and cost, and is providing us with significantly higher campaign ROIs.
Katie May
Individual Giving Manager
Pancreatic Cancer UK
Dataro provides additional capacity to our philanthropy team, which is under-resourced.
Our philanthropy managers are doing the work of three people, so anything that automates our processes and helps us effectively prioritise our outreach efforts is crucial.
JDRF is the abbreviation commonly used for the Juvenile Diabetes Research Foundation in British English.
Dataro’s AI insights enable us to deliver an optimised stewardship journey for the organisation and the donor.
This data-driven approach has enabled us to be more strategic in our prioritisation and stewardship of mid-value donors, which is ultimately leading to more efficient use of resources and more effective donor engagement.
Jo Purcell-Jones
Business Intelligence Manager
Australia for UNHCR
Get Started
Know who to focus on before you spend your budget.
Dataro gives your team ranked recommendations — a smaller, higher-confidence audience and a clear next step.
Get Started
Know who to focus on before you spend your budget.
Dataro gives your team ranked recommendations — a smaller, higher-confidence audience and a clear next step.
Get Started
Know who to focus on before you spend your budget.
Dataro gives your team ranked recommendations — a smaller, higher-confidence audience and a clear next step.