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Cookie Policy

This Cookie Policy explains how Dataro ("Dataro," "we," "us," or "our") uses cookies and similar tracking technologies on dataro.io (the "Site"). It should be read alongside our Privacy Policy.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help the site function, remember your preferences, and give us insight into how visitors use the Site. Some cookies are set by us directly ("first-party cookies"); others are set by third-party services we use ("third-party cookies").

2. Categories of Cookies We Use

Strictly Necessary Cookies

These are required for the Site to function — session management, security, and load balancing. They can't be switched off in our systems and don't require consent under most cookie laws.

Functional Cookies

These enable features like chat support and interactive product demos. Without them, parts of the Site (like live chat or demo walkthroughs) won't work properly.

Analytics / Performance Cookies

These help us understand how visitors use the Site — which pages get traffic, how long people stay, and where they drop off — so we can improve it.

Marketing / Advertising Cookies

These track your activity across the Site and other websites to measure ad performance and, in some cases, deliver more relevant ads.

3. Services and Tools We Use

Service	Purpose	Category	Notes
Customer.io	Marketing automation and lifecycle email/messaging. Tracks on-site behaviour to trigger emails and personalise messaging.	Marketing / Functional	Sets cookies/identifiers to link your browsing activity to your Customer.io profile.
LinkedIn Insight Tag	Conversion tracking and retargeting for LinkedIn ad campaigns.	Advertising / Marketing	Set by LinkedIn; also used to build audiences for ads. Governed by LinkedIn's Cookie Policy.
HubSpot	CRM, marketing automation, and form/lead tracking (sets the `hubspotutk` cookie among others). Also used by our in-house Tilly chatbot to identify visitors.	Marketing / Functional / Analytics	Tracks visitor identity across sessions to attribute leads and personalise content.
Tilly (chatbot)	Our in-house chat widget, built and hosted by Dataro. Uses the same visitor identifier as HubSpot to tie chat conversations to a visitor's HubSpot record.	Functional (first-party)	Does not set its own cookie — it reads the `hubspotutk` cookie set by HubSpot (see row above). If HubSpot cookies are blocked, Tilly may lose visitor identity between page loads.
Storylane	Powers interactive product demo walkthroughs embedded on the Site.	Functional / Analytics	May track demo engagement (steps completed, time spent) to help us understand product interest.
Plausible Analytics	Privacy-focused, cookieless website analytics (page views, referrers, aggregate trends).	Analytics	Does not use cookies or persistent identifiers — no personal data is collected or stored in a way that identifies you individually.
Partner.io	Partner/referral tracking for our partner program.	Marketing / Functional	Tracks referral sources to attribute signups or conversions to partners.

4. Managing Your Cookie Preferences

You can manage or withdraw consent at any time via the cookie preference link on our website. You can also control cookies through your browser settings — most browsers let you block or delete cookies, though doing so may affect Site functionality (e.g., live chat or demo tools may not load).

If you're in the EU/UK, you have the right to withdraw consent at any time without affecting the lawfulness of processing before withdrawal. If you're a California resident, see our Privacy Policy for details on your CCPA/CPRA rights, including the right to opt out of the "sale" or "sharing" of personal information (as those terms are defined under California law).

5. Changes to This Policy

We may update this Cookie Policy periodically to reflect changes in the tools we use or legal requirements. We'll update the "Last updated" date above when we do.