2027 CHARITY FUNDRAISING BENCHMARK
The Abundance Dividend
Drawing on 296 charities across 2000–2025, the benchmark shows how top performers grow faster, retain more donors, and build greater lifetime value.
Arriving 19 November 2026
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WHAT THE DATA REVEALS
Growth is real. Durability sets leaders apart.
The report compares 296 charities by revenue growth, donor retention, recurring revenue, and lifetime value—showing how high performers build durable growth in different ways.
2.5×
faster revenue growth among the top-performing cohort
£48B
in fundraising revenue across 908 million gifts and 296 organisations
−64%
drop in donor response rates while outreach volume grew 3.9×
−25.4%
real decline in median gift size over the last decade
58%
of donors never make a second gift
66%
of bequests were unexpected, often from lower-value donors
