2027 GLOBAL FUNDRAISING BENCHMARK
The Abundance Dividend
Revenue is up, but campaign efficiency and gift sizes are falling. Based on 20 years of global fundraising data across 182 million donors, this report reveals how top-performing charities escape the volume treadmill and build predictable, long-term funding.
Arriving October 2026
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WHAT THE DATA REVEALS
Growth is abundant. Efficiency is not.
The report maps the widening gap between organisations that compound donor value and those trapped chasing more volume for less return.
2.5×
faster revenue growth among the top-performing cohort
£48B
in fundraising revenue across 908 million gifts and 296 organisations
−64%
drop in donor response rates while outreach volume grew 3.9×
−25.4%
real decline in median gift size over the last decade
58%
of donors never make a second gift
66%
of bequests were unexpected, often from lower-value donors
