Reviews

What fundraising leaders say about Dataro.

Appeals

Every metric of our appeal improved substantially.

With Dataro, we now build targeted appeal audiences with tailored asks that respect and reflect each donor’s relationship with us.

Nicole Tafoya

Deputy Director of Development
MAZON

Appeals

We’re delighted with the results thus far.

This is the highest number of donors we have converted to mid-value giving in any quarter, ever!

Emma de Melker

Emma de Melker

Donor Relations Manager
Save The Children

Appeals

We will certainly be using this technology again in future!

We were initially apprehensive about limiting our mailing numbers based on the Dataro results, but we were really pleased with the outcome of the mailing.

Rachel Allcock

Rachel Allcock

Income Generation Director
East Cheshire Hospice

Appeals

Leagues ahead of what we have observed in other upgrade campaigns

The ability to integrate Dataro with our CRM has meant we can create streamlined workflows, allowing the teams to spend more time focusing on supporters, while trusting Dataro to help identify the best prospects for stewardship.

Robert Parkin

Robert Parkin

CRM & Data Insights Manager
North West Air Ambulance Charity

Other

Dataro feels like an extension of our team!

The collaboration with Dataro has been nothing short of exceptional. Their team feels like an extension of ours, and the support, insights, and innovation they bring have made a real difference. We truly love working with Dataro!

Cooee Matchhar

Cooee Matchhar

Philanthropy Adviser
Casey House

Appeals

An amazing result!

With Dataro's AI donor targeting, we've boosted our revenue from direct mail appeals, and we are now sending fewer mailings.

Taylor Schulz

Taylor Schulz

Retention Marketing Specialist
UNICEF

Appeals

What once took us months now only takes hours, and we're raising more than ever before.

With Dataro, we've consistently been increasing our funds through appeals whilst spending less on mail and postage, and saving a considerable amount of time in the planning process.

Madison Murphy

Madison Murphy

Single Giving Manager
Canteen

Major Donations

We wouldn’t be without Dataro’s major donor forecasts now.

Dataro's AI donor predictions have made our major donor prospect research and stewardship process far more robust!

Naomi Lehrer

Naomi Lehrer

Philanthropy Manager
Royal Flying Doctors Service (Victoria)

Monthly Donation

Our marketing campaigns are now more focused and cost-effective.

With Dataro's software, we can allocate resources to the correct place, at the appropriate time.

Luke Giuliani

Luke Giuliani

Chief Technology Officer
Greenpeace

Appeals

Dataro’s donor insights are straightforward to comprehend and actionable.

With Dataro, we can quickly produce a campaign list and ensure we are selecting the right donors for our requests, rather than over-investing in those who aren't ready to contribute again.

Amy Dana

Amy Dana

Database Administrator
Bat Conservation International

Legacy Giving

I don’t know how I would do my job as a Gifts in Will Specialist without Dataro’s donor predictions.

With Dataro, I know precisely which donors are most likely to be interested in leaving a legacy gift, enabling me to focus my efforts and nurture the right individuals with our campaigns.

Naomi Vaughan

Naomi Vaughan

Legacy Gifts Specialist
Amnesty International

Content Personalisation

38% higher email open rates.

Emails and subject lines crafted with the help of AI Assist achieved a higher open rate of 40% compared to 29% for our control emails. The AI-written emails also excelled in terms of conversion and revenue.

Starlight - Australia

Starlight - Australia

Major Donations

Dataro provides additional capacity to our philanthropy team, which is under-resourced.

Our philanthropy managers are doing the work of three people, so anything that automates our processes and helps us effectively prioritise our outreach efforts is crucial.

JDRF is the abbreviation commonly used for the Juvenile Diabetes Research Foundation in British English.

JDRF is the abbreviation commonly used for the Juvenile Diabetes Research Foundation in British English.

Monthly Donation

Without Dataro, we wouldn’t have been able to identify, call, and save these supporters.

We have discovered that supporters are approximately 2.5 times more likely to cancel their regular donations if they don't receive a thank you call.

Greenpeace

Appeals

Working with Dataro has been brilliant.

It’s work like this that will help Prostate Cancer UK reach its ultimate goal of saving men’s lives.

Holly Matthews

Holly Matthews

Direct Marketing Manager
Prostate Cancer UK

Appeals

We couldn’t be more pleased with the results!

We raised nearly £1 million in additional donations using Dataro’s AI donor predictions to target our monthly direct mail appeals in 2022. With Dataro, we are reliably identifying the best donors for our campaigns with less effort than before.

International Non-profit Organisation

Legacy Giving

Dataro AI helped us identify significantly more legacy giving prospects — including many we would otherwise have missed.

We are very happy to work with Dataro AI on our legacy outreach programme. Its data-driven approach has helped us identify significantly more supporters interested in leaving a legacy, including many we would not have found otherwise. This has strengthened the quality, focus and overall impact of our legacy outreach.

Rosanna Clarelli

Senior Legacy Manager
UNICEF Switzerland & Lichtenstein

Appeals

Instantly realised a return on our investment

Dataro’s AI donor predictions have enabled our team to gain a better understanding of our database and take control of our targeting. The results of our reactivation campaign have completely exceeded our expectations!

Francesca Powell

Francesca Powell

Marketing & Individual Giving Manager
Children's Cancer Foundation

Monthly Donation

I was absolutely gobsmacked.

Collaborating with Dataro has been transformative for our individual giving. The List Builder enabled us to identify opportunities and prospects that wouldn't have otherwise been on our radar. We were delighted with the results.

Gillian MacAulay

Gillian MacAulay

Head of Fundraising
Edinburgh Dog & Cat Home

Other

Tremendously effective

We have discovered that supporters are approximately 2.5 times more likely to cancel their regular donations if they do not receive a thank you call. Without Dataro, we wouldn't have been able to identify, call, and save these supporters.

Abigail Ricica

Abigail Ricica

Donor Development Manager
Greenpeace Australia Pacific

Major Donations

A powerful force enhancer for my research efforts

ProspectAI has secured a significant role in my daily workflow. The interface is intuitive to use, the outcomes are insightful and well-sourced, and the Dataro team consistently provides meaningful customer support and product development.

Michael Hess

Michael Hess

Prospect Management Coordinator
Mount Royal University

Appeals

I was completely gobsmacked by the entire process.

In 20 years of compiling mailing lists, this was absolutely the easiest direct mail campaign ever. I’ve never seen an ROI of around 500% with such a significant increase in donor gift size.

Amy Dana

Amy Dana

Database Administrator
Bat Conservation International

Appeals

Dataro has enabled us to truly maximise our fundraising potential.

As a small team, Dataro has completely revolutionised how we are able to tailor our campaigns to focus on the right supporter at the right time.

Sarah Archer

Sarah Archer

Fundraising Manager
St Helena Hospice

Appeals

We were delighted with the results using Dataro’s AI software.

This new method of forecasting which supporters are likely to contribute means we can generate more revenue for our organisation, and send appeals solely to those supporters who may be interested in receiving them.

Ceri Smith

Ceri Smith

Individual Giving Manager
Parkinson's UK

Middle-level Giving

We're delighted with our results so far.

Our investment in machine learning has proven successful in identifying the most highly qualified mid-value prospects for nurturing.

Lenny E

Lenny E

Senior Fundraising Leader
Australian Healthcare Organisation

Appeals

We are exceedingly pleased with the results using Dataro to make our appeal mailing selections.

With Dataro, we saved a phenomenal amount of money. However, the exceptional aspect is that we’ve also raised significantly more in gross and net revenue and achieved a notably higher return.

Stuart Towell

Stuart Towell

Campaigns and Supporter Experience Manager
The Leprosy Mission

Content Personalisation

It is a real time-saver for tasks that can sort of bog you down.

My favourite feature within AI Assist is the thank you emails. Using something like AI Assist allows us to write tailored thank you communications relevant to the gift.

Lung Foundation

Lung Foundation

Content Personalisation

Using Dataro's AI fundraising platform is a job requirement for our new hires. It's that good.

Due to this product, we've managed to reallocate one FTE to another donor-facing role.

Lieber Institute for Brain Development

Lieber Institute for Brain Development

Middle-level Giving

We're delighted with our results so far.

We can't wait to see what the next 12 months of stewardship effort will achieve with our newly identified mid-value donors and prospects.

Leading Australian Charity

Monthly Donation

By targeting the right people, at the right time, we've been able to more than double the conversion rate we've achieved previously.

With the help of Dataro’s AI software, each month we can forecast which of our existing cash donors are likely to respond to a regular giving request from us at that particular moment. We’re delighted with the results.

Kenny Forshaw

Kenny Forshaw

Supporter Care Manager
The Wilderness Society

Content Personalisation

AI Assist saved us so much time drafting our direct mail appeal letter.

The output produced was much closer to a final version than what we could create with ChatGPT, and it's clear that Dataro’s product understands charity fundraising, with the outputs generated using proven appeal language.

WMRA-WEMC Public Radio

WMRA-WEMC Public Radio

Appeals

Dataro is completely reinventing how we utilise data in our fundraising.

These chaps are one of the most exciting things to happen in the industry for years.

Liesha Hanekroot

Liesha Hanekroot

Fundraising Manager
Greenpeace

Appeals

Results surpassed our expectations

We had been spending a lot on our appeals and not receiving the returns we expected. With Dataro, we adopted a highly targeted strategy for our Christmas appeal and tripled our campaign ROI. Dataro has entirely transformed how we perceive our appeals and our approach to targeting.

Sam Foreman

Sam Foreman

Individual Giving and Legacy Manager
Bristol & Weston Hospital Charity

Appeals

AI isn’t frightening, it’s empowering.

We are a 100-year-old charity with supporters who have stood by us for decades, but that does not mean we need to continue doing things the old way. Dataro puts fundraisers like us in the driver's seat, giving us insights we have never had before.

Leanne Ryburn

Leanne Ryburn

Marketing & Fundraising Manager
Leprosy Mission New Zealand

Major Donations

Hours of work, now completed in minutes

ProspectAI has transformed tasks that once would have taken hours, into just minutes!

Katy Clarke

Katy Clarke

Development Officer
Casey House

Appeals

A transformative development for our fundraising.

We've observed considerable enhancements in our direct mail appeal performance. We're consistently generating more revenue from reduced outreach, which has saved us both time and cost, and is providing us with significantly higher campaign ROIs.

Katie May

Katie May

Individual Giving Manager
Pancreatic Cancer UK

Major Donations

A powerful prospecting tool and time-saver!

In a short time, it’s helped us uncover patterns and opportunities across our major donor prospects that we wouldn’t have found by ourselves. It’s provided our team with more time to engage in conversations that truly make a difference in major gifts.

Jess Walker

Jess Walker

Philanthropy Manager
ChildFund Australia

Middle-level Giving

Dataro’s AI insights enable us to deliver an optimised stewardship journey for the organisation and the donor.

This data-driven approach has enabled us to be more strategic in our prioritisation and stewardship of mid-value donors, which is ultimately leading to more efficient use of resources and more effective donor engagement.

Jo Purcell-Jones

Jo Purcell-Jones

Business Intelligence Manager
Australia for UNHCR

Monthly Donation

We’re now proactive in our retention strategies rather than reactive.

Dataro’s propensity scores make it simple to determine who to contact and when, helping us engage recurring donors at the right time and improve retention.

Andrew Jung

Andrew Jung

Face-to-Face & Telemarketing Manager
Victor Chang Cardiac Research Institute

Appeals

We’ve seen impressive results from the Dataro DM Appeal scores.

We tested to confirm that the scores predicted accurately and added value to our mail appeals without risking revenue. The results were clearly positive on both fronts.

Jo Purcell-Jones

Jo Purcell-Jones

Business Intelligence Manager
Australia for UNHCR

Monthly Donation

We are really chuffed with the donors we've retained.

Being able to identify who was most at risk of churning in our regular giving programme has meant we can implement effective interventions to keep our donors engaged with our vision and purpose.

Jessica Ainsley

Jessica Ainsley

Insights Manager
The Fred Hollows Foundation NZ

Content Personalisation

This product saves us so much time in rolling out our campaigns.

Unlike ChatGPT, AI Assist comprehends the nuances of fundraising and soliciting donations, which is simply something that ChatGPT does not grasp without substantial prompting.

The Hospital Research Foundation Group

The Hospital Research Foundation Group

Legacy Giving

Twice as good as anything we've done in the past to identify our top legacy prospects.

Dataro is a quick, easy, and accurate way to identify our top donors to have discussions about leaving a gift in their Will.

Michelle Wheeler

Michelle Wheeler

Philanthropy Officer
RSPCA WA

Middle-level Giving

This is the highest number of donors we have converted to mid-value giving in any quarter, ever!

Our investment in machine learning has already paid off in identifying the most highly qualified mid-value prospects to be nurtured.

Leading European Charitable Organisation

Appeals

We've achieved some truly positive results in a challenging fundraising environment.

We have swiftly gained confidence and strategically increased our reliance on the Dataro ranking of our database.

Save the Children logo

Simon Smith

Supporter Growth Manager
Save The Children

Content Personalisation

It's clear that AI Assist was created by fundraisers.

You could probably achieve the same result with ChatGPT, but it would take much longer. And I haven't got time for that.

Trent University

Trent University

Appeals

Every metric of our appeal improved substantially.

With Dataro, we now build targeted appeal audiences with tailored asks that respect and reflect each donor’s relationship with us.

Nicole Tafoya

Deputy Director of Development
MAZON

Appeals

Dataro is completely reinventing how we utilise data in our fundraising.

These chaps are one of the most exciting things to happen in the industry for years.

Liesha Hanekroot

Liesha Hanekroot

Fundraising Manager
Greenpeace

Appeals

Instantly realised a return on our investment

Dataro’s AI donor predictions have enabled our team to gain a better understanding of our database and take control of our targeting. The results of our reactivation campaign have completely exceeded our expectations!

Francesca Powell

Francesca Powell

Marketing & Individual Giving Manager
Children's Cancer Foundation

Appeals

We will certainly be using this technology again in future!

We were initially apprehensive about limiting our mailing numbers based on the Dataro results, but we were really pleased with the outcome of the mailing.

Rachel Allcock

Rachel Allcock

Income Generation Director
East Cheshire Hospice

Appeals

AI isn’t frightening, it’s empowering.

We are a 100-year-old charity with supporters who have stood by us for decades, but that does not mean we need to continue doing things the old way. Dataro puts fundraisers like us in the driver's seat, giving us insights we have never had before.

Leanne Ryburn

Leanne Ryburn

Marketing & Fundraising Manager
Leprosy Mission New Zealand

Other

Tremendously effective

We have discovered that supporters are approximately 2.5 times more likely to cancel their regular donations if they do not receive a thank you call. Without Dataro, we wouldn't have been able to identify, call, and save these supporters.

Abigail Ricica

Abigail Ricica

Donor Development Manager
Greenpeace Australia Pacific

Other

Dataro feels like an extension of our team!

The collaboration with Dataro has been nothing short of exceptional. Their team feels like an extension of ours, and the support, insights, and innovation they bring have made a real difference. We truly love working with Dataro!

Cooee Matchhar

Cooee Matchhar

Philanthropy Adviser
Casey House

Appeals

A transformative development for our fundraising.

We've observed considerable enhancements in our direct mail appeal performance. We're consistently generating more revenue from reduced outreach, which has saved us both time and cost, and is providing us with significantly higher campaign ROIs.

Katie May

Katie May

Individual Giving Manager
Pancreatic Cancer UK

Appeals

I was completely gobsmacked by the entire process.

In 20 years of compiling mailing lists, this was absolutely the easiest direct mail campaign ever. I’ve never seen an ROI of around 500% with such a significant increase in donor gift size.

Amy Dana

Amy Dana

Database Administrator
Bat Conservation International

Appeals

What once took us months now only takes hours, and we're raising more than ever before.

With Dataro, we've consistently been increasing our funds through appeals whilst spending less on mail and postage, and saving a considerable amount of time in the planning process.

Madison Murphy

Madison Murphy

Single Giving Manager
Canteen

Middle-level Giving

Dataro’s AI insights enable us to deliver an optimised stewardship journey for the organisation and the donor.

This data-driven approach has enabled us to be more strategic in our prioritisation and stewardship of mid-value donors, which is ultimately leading to more efficient use of resources and more effective donor engagement.

Jo Purcell-Jones

Jo Purcell-Jones

Business Intelligence Manager
Australia for UNHCR

Appeals

We were delighted with the results using Dataro’s AI software.

This new method of forecasting which supporters are likely to contribute means we can generate more revenue for our organisation, and send appeals solely to those supporters who may be interested in receiving them.

Ceri Smith

Ceri Smith

Individual Giving Manager
Parkinson's UK

Monthly Donation

Our marketing campaigns are now more focused and cost-effective.

With Dataro's software, we can allocate resources to the correct place, at the appropriate time.

Luke Giuliani

Luke Giuliani

Chief Technology Officer
Greenpeace

Appeals

We’ve seen impressive results from the Dataro DM Appeal scores.

We tested to confirm that the scores predicted accurately and added value to our mail appeals without risking revenue. The results were clearly positive on both fronts.

Jo Purcell-Jones

Jo Purcell-Jones

Business Intelligence Manager
Australia for UNHCR

Appeals

We are exceedingly pleased with the results using Dataro to make our appeal mailing selections.

With Dataro, we saved a phenomenal amount of money. However, the exceptional aspect is that we’ve also raised significantly more in gross and net revenue and achieved a notably higher return.

Stuart Towell

Stuart Towell

Campaigns and Supporter Experience Manager
The Leprosy Mission

Legacy Giving

I don’t know how I would do my job as a Gifts in Will Specialist without Dataro’s donor predictions.

With Dataro, I know precisely which donors are most likely to be interested in leaving a legacy gift, enabling me to focus my efforts and nurture the right individuals with our campaigns.

Naomi Vaughan

Naomi Vaughan

Legacy Gifts Specialist
Amnesty International

Content Personalisation

This product saves us so much time in rolling out our campaigns.

Unlike ChatGPT, AI Assist comprehends the nuances of fundraising and soliciting donations, which is simply something that ChatGPT does not grasp without substantial prompting.

The Hospital Research Foundation Group

The Hospital Research Foundation Group

Content Personalisation

Using Dataro's AI fundraising platform is a job requirement for our new hires. It's that good.

Due to this product, we've managed to reallocate one FTE to another donor-facing role.

Lieber Institute for Brain Development

Lieber Institute for Brain Development

Major Donations

Dataro provides additional capacity to our philanthropy team, which is under-resourced.

Our philanthropy managers are doing the work of three people, so anything that automates our processes and helps us effectively prioritise our outreach efforts is crucial.

JDRF is the abbreviation commonly used for the Juvenile Diabetes Research Foundation in British English.

JDRF is the abbreviation commonly used for the Juvenile Diabetes Research Foundation in British English.

Middle-level Giving

This is the highest number of donors we have converted to mid-value giving in any quarter, ever!

Our investment in machine learning has already paid off in identifying the most highly qualified mid-value prospects to be nurtured.

Leading European Charitable Organisation

Monthly Donation

By targeting the right people, at the right time, we've been able to more than double the conversion rate we've achieved previously.

With the help of Dataro’s AI software, each month we can forecast which of our existing cash donors are likely to respond to a regular giving request from us at that particular moment. We’re delighted with the results.

Kenny Forshaw

Kenny Forshaw

Supporter Care Manager
The Wilderness Society

Appeals

Working with Dataro has been brilliant.

It’s work like this that will help Prostate Cancer UK reach its ultimate goal of saving men’s lives.

Holly Matthews

Holly Matthews

Direct Marketing Manager
Prostate Cancer UK

Content Personalisation

It's clear that AI Assist was created by fundraisers.

You could probably achieve the same result with ChatGPT, but it would take much longer. And I haven't got time for that.

Trent University

Trent University

Legacy Giving

Dataro AI helped us identify significantly more legacy giving prospects — including many we would otherwise have missed.

We are very happy to work with Dataro AI on our legacy outreach programme. Its data-driven approach has helped us identify significantly more supporters interested in leaving a legacy, including many we would not have found otherwise. This has strengthened the quality, focus and overall impact of our legacy outreach.

Rosanna Clarelli

Senior Legacy Manager
UNICEF Switzerland & Lichtenstein

Appeals

We’re delighted with the results thus far.

This is the highest number of donors we have converted to mid-value giving in any quarter, ever!

Emma de Melker

Emma de Melker

Donor Relations Manager
Save The Children

Appeals

Results surpassed our expectations

We had been spending a lot on our appeals and not receiving the returns we expected. With Dataro, we adopted a highly targeted strategy for our Christmas appeal and tripled our campaign ROI. Dataro has entirely transformed how we perceive our appeals and our approach to targeting.

Sam Foreman

Sam Foreman

Individual Giving and Legacy Manager
Bristol & Weston Hospital Charity

Monthly Donation

I was absolutely gobsmacked.

Collaborating with Dataro has been transformative for our individual giving. The List Builder enabled us to identify opportunities and prospects that wouldn't have otherwise been on our radar. We were delighted with the results.

Gillian MacAulay

Gillian MacAulay

Head of Fundraising
Edinburgh Dog & Cat Home

Appeals

Leagues ahead of what we have observed in other upgrade campaigns

The ability to integrate Dataro with our CRM has meant we can create streamlined workflows, allowing the teams to spend more time focusing on supporters, while trusting Dataro to help identify the best prospects for stewardship.

Robert Parkin

Robert Parkin

CRM & Data Insights Manager
North West Air Ambulance Charity

Major Donations

Hours of work, now completed in minutes

ProspectAI has transformed tasks that once would have taken hours, into just minutes!

Katy Clarke

Katy Clarke

Development Officer
Casey House

Major Donations

A powerful force enhancer for my research efforts

ProspectAI has secured a significant role in my daily workflow. The interface is intuitive to use, the outcomes are insightful and well-sourced, and the Dataro team consistently provides meaningful customer support and product development.

Michael Hess

Michael Hess

Prospect Management Coordinator
Mount Royal University

Appeals

An amazing result!

With Dataro's AI donor targeting, we've boosted our revenue from direct mail appeals, and we are now sending fewer mailings.

Taylor Schulz

Taylor Schulz

Retention Marketing Specialist
UNICEF

Major Donations

A powerful prospecting tool and time-saver!

In a short time, it’s helped us uncover patterns and opportunities across our major donor prospects that we wouldn’t have found by ourselves. It’s provided our team with more time to engage in conversations that truly make a difference in major gifts.

Jess Walker

Jess Walker

Philanthropy Manager
ChildFund Australia

Appeals

Dataro has enabled us to truly maximise our fundraising potential.

As a small team, Dataro has completely revolutionised how we are able to tailor our campaigns to focus on the right supporter at the right time.

Sarah Archer

Sarah Archer

Fundraising Manager
St Helena Hospice

Major Donations

We wouldn’t be without Dataro’s major donor forecasts now.

Dataro's AI donor predictions have made our major donor prospect research and stewardship process far more robust!

Naomi Lehrer

Naomi Lehrer

Philanthropy Manager
Royal Flying Doctors Service (Victoria)

Monthly Donation

We’re now proactive in our retention strategies rather than reactive.

Dataro’s propensity scores make it simple to determine who to contact and when, helping us engage recurring donors at the right time and improve retention.

Andrew Jung

Andrew Jung

Face-to-Face & Telemarketing Manager
Victor Chang Cardiac Research Institute

Middle-level Giving

We're delighted with our results so far.

Our investment in machine learning has proven successful in identifying the most highly qualified mid-value prospects for nurturing.

Lenny E

Lenny E

Senior Fundraising Leader
Australian Healthcare Organisation

Appeals

Dataro’s donor insights are straightforward to comprehend and actionable.

With Dataro, we can quickly produce a campaign list and ensure we are selecting the right donors for our requests, rather than over-investing in those who aren't ready to contribute again.

Amy Dana

Amy Dana

Database Administrator
Bat Conservation International

Monthly Donation

We are really chuffed with the donors we've retained.

Being able to identify who was most at risk of churning in our regular giving programme has meant we can implement effective interventions to keep our donors engaged with our vision and purpose.

Jessica Ainsley

Jessica Ainsley

Insights Manager
The Fred Hollows Foundation NZ

Content Personalisation

It is a real time-saver for tasks that can sort of bog you down.

My favourite feature within AI Assist is the thank you emails. Using something like AI Assist allows us to write tailored thank you communications relevant to the gift.

Lung Foundation

Lung Foundation

Content Personalisation

38% higher email open rates.

Emails and subject lines crafted with the help of AI Assist achieved a higher open rate of 40% compared to 29% for our control emails. The AI-written emails also excelled in terms of conversion and revenue.

Starlight - Australia

Starlight - Australia

Legacy Giving

Twice as good as anything we've done in the past to identify our top legacy prospects.

Dataro is a quick, easy, and accurate way to identify our top donors to have discussions about leaving a gift in their Will.

Michelle Wheeler

Michelle Wheeler

Philanthropy Officer
RSPCA WA

Middle-level Giving

We're delighted with our results so far.

We can't wait to see what the next 12 months of stewardship effort will achieve with our newly identified mid-value donors and prospects.

Leading Australian Charity

Monthly Donation

Without Dataro, we wouldn’t have been able to identify, call, and save these supporters.

We have discovered that supporters are approximately 2.5 times more likely to cancel their regular donations if they don't receive a thank you call.

Greenpeace

Appeals

We've achieved some truly positive results in a challenging fundraising environment.

We have swiftly gained confidence and strategically increased our reliance on the Dataro ranking of our database.

Save the Children logo

Simon Smith

Supporter Growth Manager
Save The Children

Content Personalisation

AI Assist saved us so much time drafting our direct mail appeal letter.

The output produced was much closer to a final version than what we could create with ChatGPT, and it's clear that Dataro’s product understands charity fundraising, with the outputs generated using proven appeal language.

WMRA-WEMC Public Radio

WMRA-WEMC Public Radio

Appeals

We couldn’t be more pleased with the results!

We raised nearly £1 million in additional donations using Dataro’s AI donor predictions to target our monthly direct mail appeals in 2022. With Dataro, we are reliably identifying the best donors for our campaigns with less effort than before.

International Non-profit Organisation

Appeals

Every metric of our appeal improved substantially.

With Dataro, we now build targeted appeal audiences with tailored asks that respect and reflect each donor’s relationship with us.

Nicole Tafoya

Deputy Director of Development
MAZON

Legacy Giving

Dataro AI helped us identify significantly more legacy giving prospects — including many we would otherwise have missed.

We are very happy to work with Dataro AI on our legacy outreach programme. Its data-driven approach has helped us identify significantly more supporters interested in leaving a legacy, including many we would not have found otherwise. This has strengthened the quality, focus and overall impact of our legacy outreach.

Rosanna Clarelli

Senior Legacy Manager
UNICEF Switzerland & Lichtenstein

Appeals

Dataro is completely reinventing how we utilise data in our fundraising.

These chaps are one of the most exciting things to happen in the industry for years.

Liesha Hanekroot

Liesha Hanekroot

Fundraising Manager
Greenpeace

Appeals

We’re delighted with the results thus far.

This is the highest number of donors we have converted to mid-value giving in any quarter, ever!

Emma de Melker

Emma de Melker

Donor Relations Manager
Save The Children

Appeals

Instantly realised a return on our investment

Dataro’s AI donor predictions have enabled our team to gain a better understanding of our database and take control of our targeting. The results of our reactivation campaign have completely exceeded our expectations!

Francesca Powell

Francesca Powell

Marketing & Individual Giving Manager
Children's Cancer Foundation

Appeals

Results surpassed our expectations

We had been spending a lot on our appeals and not receiving the returns we expected. With Dataro, we adopted a highly targeted strategy for our Christmas appeal and tripled our campaign ROI. Dataro has entirely transformed how we perceive our appeals and our approach to targeting.

Sam Foreman

Sam Foreman

Individual Giving and Legacy Manager
Bristol & Weston Hospital Charity

Appeals

We will certainly be using this technology again in future!

We were initially apprehensive about limiting our mailing numbers based on the Dataro results, but we were really pleased with the outcome of the mailing.

Rachel Allcock

Rachel Allcock

Income Generation Director
East Cheshire Hospice

Monthly Donation

I was absolutely gobsmacked.

Collaborating with Dataro has been transformative for our individual giving. The List Builder enabled us to identify opportunities and prospects that wouldn't have otherwise been on our radar. We were delighted with the results.

Gillian MacAulay

Gillian MacAulay

Head of Fundraising
Edinburgh Dog & Cat Home

Appeals

AI isn’t frightening, it’s empowering.

We are a 100-year-old charity with supporters who have stood by us for decades, but that does not mean we need to continue doing things the old way. Dataro puts fundraisers like us in the driver's seat, giving us insights we have never had before.

Leanne Ryburn

Leanne Ryburn

Marketing & Fundraising Manager
Leprosy Mission New Zealand

Appeals

Leagues ahead of what we have observed in other upgrade campaigns

The ability to integrate Dataro with our CRM has meant we can create streamlined workflows, allowing the teams to spend more time focusing on supporters, while trusting Dataro to help identify the best prospects for stewardship.

Robert Parkin

Robert Parkin

CRM & Data Insights Manager
North West Air Ambulance Charity

Other

Tremendously effective

We have discovered that supporters are approximately 2.5 times more likely to cancel their regular donations if they do not receive a thank you call. Without Dataro, we wouldn't have been able to identify, call, and save these supporters.

Abigail Ricica

Abigail Ricica

Donor Development Manager
Greenpeace Australia Pacific

Major Donations

Hours of work, now completed in minutes

ProspectAI has transformed tasks that once would have taken hours, into just minutes!

Katy Clarke

Katy Clarke

Development Officer
Casey House

Other

Dataro feels like an extension of our team!

The collaboration with Dataro has been nothing short of exceptional. Their team feels like an extension of ours, and the support, insights, and innovation they bring have made a real difference. We truly love working with Dataro!

Cooee Matchhar

Cooee Matchhar

Philanthropy Adviser
Casey House

Major Donations

A powerful force enhancer for my research efforts

ProspectAI has secured a significant role in my daily workflow. The interface is intuitive to use, the outcomes are insightful and well-sourced, and the Dataro team consistently provides meaningful customer support and product development.

Michael Hess

Michael Hess

Prospect Management Coordinator
Mount Royal University

Appeals

A transformative development for our fundraising.

We've observed considerable enhancements in our direct mail appeal performance. We're consistently generating more revenue from reduced outreach, which has saved us both time and cost, and is providing us with significantly higher campaign ROIs.

Katie May

Katie May

Individual Giving Manager
Pancreatic Cancer UK

Appeals

An amazing result!

With Dataro's AI donor targeting, we've boosted our revenue from direct mail appeals, and we are now sending fewer mailings.

Taylor Schulz

Taylor Schulz

Retention Marketing Specialist
UNICEF

Appeals

I was completely gobsmacked by the entire process.

In 20 years of compiling mailing lists, this was absolutely the easiest direct mail campaign ever. I’ve never seen an ROI of around 500% with such a significant increase in donor gift size.

Amy Dana

Amy Dana

Database Administrator
Bat Conservation International

Major Donations

A powerful prospecting tool and time-saver!

In a short time, it’s helped us uncover patterns and opportunities across our major donor prospects that we wouldn’t have found by ourselves. It’s provided our team with more time to engage in conversations that truly make a difference in major gifts.

Jess Walker

Jess Walker

Philanthropy Manager
ChildFund Australia

Appeals

What once took us months now only takes hours, and we're raising more than ever before.

With Dataro, we've consistently been increasing our funds through appeals whilst spending less on mail and postage, and saving a considerable amount of time in the planning process.

Madison Murphy

Madison Murphy

Single Giving Manager
Canteen

Appeals

Dataro has enabled us to truly maximise our fundraising potential.

As a small team, Dataro has completely revolutionised how we are able to tailor our campaigns to focus on the right supporter at the right time.

Sarah Archer

Sarah Archer

Fundraising Manager
St Helena Hospice

Middle-level Giving

Dataro’s AI insights enable us to deliver an optimised stewardship journey for the organisation and the donor.

This data-driven approach has enabled us to be more strategic in our prioritisation and stewardship of mid-value donors, which is ultimately leading to more efficient use of resources and more effective donor engagement.

Jo Purcell-Jones

Jo Purcell-Jones

Business Intelligence Manager
Australia for UNHCR

Major Donations

We wouldn’t be without Dataro’s major donor forecasts now.

Dataro's AI donor predictions have made our major donor prospect research and stewardship process far more robust!

Naomi Lehrer

Naomi Lehrer

Philanthropy Manager
Royal Flying Doctors Service (Victoria)

Appeals

We were delighted with the results using Dataro’s AI software.

This new method of forecasting which supporters are likely to contribute means we can generate more revenue for our organisation, and send appeals solely to those supporters who may be interested in receiving them.

Ceri Smith

Ceri Smith

Individual Giving Manager
Parkinson's UK

Monthly Donation

We’re now proactive in our retention strategies rather than reactive.

Dataro’s propensity scores make it simple to determine who to contact and when, helping us engage recurring donors at the right time and improve retention.

Andrew Jung

Andrew Jung

Face-to-Face & Telemarketing Manager
Victor Chang Cardiac Research Institute

Monthly Donation

Our marketing campaigns are now more focused and cost-effective.

With Dataro's software, we can allocate resources to the correct place, at the appropriate time.

Luke Giuliani

Luke Giuliani

Chief Technology Officer
Greenpeace

Middle-level Giving

We're delighted with our results so far.

Our investment in machine learning has proven successful in identifying the most highly qualified mid-value prospects for nurturing.

Lenny E

Lenny E

Senior Fundraising Leader
Australian Healthcare Organisation

Appeals

We’ve seen impressive results from the Dataro DM Appeal scores.

We tested to confirm that the scores predicted accurately and added value to our mail appeals without risking revenue. The results were clearly positive on both fronts.

Jo Purcell-Jones

Jo Purcell-Jones

Business Intelligence Manager
Australia for UNHCR

Appeals

Dataro’s donor insights are straightforward to comprehend and actionable.

With Dataro, we can quickly produce a campaign list and ensure we are selecting the right donors for our requests, rather than over-investing in those who aren't ready to contribute again.

Amy Dana

Amy Dana

Database Administrator
Bat Conservation International

Appeals

We are exceedingly pleased with the results using Dataro to make our appeal mailing selections.

With Dataro, we saved a phenomenal amount of money. However, the exceptional aspect is that we’ve also raised significantly more in gross and net revenue and achieved a notably higher return.

Stuart Towell

Stuart Towell

Campaigns and Supporter Experience Manager
The Leprosy Mission

Monthly Donation

We are really chuffed with the donors we've retained.

Being able to identify who was most at risk of churning in our regular giving programme has meant we can implement effective interventions to keep our donors engaged with our vision and purpose.

Jessica Ainsley

Jessica Ainsley

Insights Manager
The Fred Hollows Foundation NZ

Legacy Giving

I don’t know how I would do my job as a Gifts in Will Specialist without Dataro’s donor predictions.

With Dataro, I know precisely which donors are most likely to be interested in leaving a legacy gift, enabling me to focus my efforts and nurture the right individuals with our campaigns.

Naomi Vaughan

Naomi Vaughan

Legacy Gifts Specialist
Amnesty International

Content Personalisation

It is a real time-saver for tasks that can sort of bog you down.

My favourite feature within AI Assist is the thank you emails. Using something like AI Assist allows us to write tailored thank you communications relevant to the gift.

Lung Foundation

Lung Foundation

Content Personalisation

This product saves us so much time in rolling out our campaigns.

Unlike ChatGPT, AI Assist comprehends the nuances of fundraising and soliciting donations, which is simply something that ChatGPT does not grasp without substantial prompting.

The Hospital Research Foundation Group

The Hospital Research Foundation Group

Content Personalisation

38% higher email open rates.

Emails and subject lines crafted with the help of AI Assist achieved a higher open rate of 40% compared to 29% for our control emails. The AI-written emails also excelled in terms of conversion and revenue.

Starlight - Australia

Starlight - Australia

Content Personalisation

Using Dataro's AI fundraising platform is a job requirement for our new hires. It's that good.

Due to this product, we've managed to reallocate one FTE to another donor-facing role.

Lieber Institute for Brain Development

Lieber Institute for Brain Development

Legacy Giving

Twice as good as anything we've done in the past to identify our top legacy prospects.

Dataro is a quick, easy, and accurate way to identify our top donors to have discussions about leaving a gift in their Will.

Michelle Wheeler

Michelle Wheeler

Philanthropy Officer
RSPCA WA

Major Donations

Dataro provides additional capacity to our philanthropy team, which is under-resourced.

Our philanthropy managers are doing the work of three people, so anything that automates our processes and helps us effectively prioritise our outreach efforts is crucial.

JDRF is the abbreviation commonly used for the Juvenile Diabetes Research Foundation in British English.

JDRF is the abbreviation commonly used for the Juvenile Diabetes Research Foundation in British English.

Middle-level Giving

We're delighted with our results so far.

We can't wait to see what the next 12 months of stewardship effort will achieve with our newly identified mid-value donors and prospects.

Leading Australian Charity

Middle-level Giving

This is the highest number of donors we have converted to mid-value giving in any quarter, ever!

Our investment in machine learning has already paid off in identifying the most highly qualified mid-value prospects to be nurtured.

Leading European Charitable Organisation

Monthly Donation

Without Dataro, we wouldn’t have been able to identify, call, and save these supporters.

We have discovered that supporters are approximately 2.5 times more likely to cancel their regular donations if they don't receive a thank you call.

Greenpeace

Monthly Donation

By targeting the right people, at the right time, we've been able to more than double the conversion rate we've achieved previously.

With the help of Dataro’s AI software, each month we can forecast which of our existing cash donors are likely to respond to a regular giving request from us at that particular moment. We’re delighted with the results.

Kenny Forshaw

Kenny Forshaw

Supporter Care Manager
The Wilderness Society

Appeals

We've achieved some truly positive results in a challenging fundraising environment.

We have swiftly gained confidence and strategically increased our reliance on the Dataro ranking of our database.

Save the Children logo

Simon Smith

Supporter Growth Manager
Save The Children

Appeals

Working with Dataro has been brilliant.

It’s work like this that will help Prostate Cancer UK reach its ultimate goal of saving men’s lives.

Holly Matthews

Holly Matthews

Direct Marketing Manager
Prostate Cancer UK

Content Personalisation

AI Assist saved us so much time drafting our direct mail appeal letter.

The output produced was much closer to a final version than what we could create with ChatGPT, and it's clear that Dataro’s product understands charity fundraising, with the outputs generated using proven appeal language.

WMRA-WEMC Public Radio

WMRA-WEMC Public Radio

Content Personalisation

It's clear that AI Assist was created by fundraisers.

You could probably achieve the same result with ChatGPT, but it would take much longer. And I haven't got time for that.

Trent University

Trent University

Appeals

We couldn’t be more pleased with the results!

We raised nearly £1 million in additional donations using Dataro’s AI donor predictions to target our monthly direct mail appeals in 2022. With Dataro, we are reliably identifying the best donors for our campaigns with less effort than before.

International Non-profit Organisation

Get Started

Know who to focus on before you spend your budget.

Dataro gives your team ranked recommendations — a smaller, higher-confidence audience and a clear next step.

United Kingdom

Get Started

Know who to focus on before you spend your budget.

Dataro gives your team ranked recommendations — a smaller, higher-confidence audience and a clear next step.

United Kingdom

Get Started

Know who to focus on before you spend your budget.

Dataro gives your team ranked recommendations — a smaller, higher-confidence audience and a clear next step.

United Kingdom