Core predictive models
Next One-Off Gift
Channel-agnostic likelihood of a single gift in the next 3 months. Works across any channel or category, including where tagging is incomplete.
Use cases
Appeals
Retention
Cross-program
Recommended Channel
The channel each donor is most likely to respond to next: mail, email, phone or SMS.
Use cases
Appeals
Cross-program
Lifetime Value Forecast
The range each donor is likely to give in total over the next five years.
Use cases
Mid-Value
Major Giving
Cross-program
Estimated Age
Estimated age for each donor, where actual age isn’t available. Useful for legacy and lifecycle targeting.
Use cases
Planned Giving
Cross-program
Specialist models for specific programmes
All
Acquisition
Appeals
Cross-program
Major Giving
Mid-Value
Planned Giving
Regular giving
Retention
Areas of Interest
The topics each emailed contact engages with most, based on opens and clicks.
Use cases
Appeals
Retention
Available for
Growth, Enterprise
Requires marketing platform integrations
Bequest Prospect
Likelihood a donor leaves a gift in their will.
Use cases
Planned Giving
Email Appeal Gift
Likelihood a donor gives in response to an email. Tied to the email channel, not to a campaign category.
Use cases
Appeals
First Gift
Likelihood a non-donor who has received and/or responded to email outreach makes their first gift.
Use cases
Acquisition
Available for
Growth, Enterprise
Requires marketing platform integrations
High-Value Mail Appeal Gift
Likelihood a donor gives £500+ in response to a direct-mail appeal in the next 3 months.
Use cases
Appeals
Lapsed Donor Mail Reactivation
Likelihood a lapsed donor (24 months or more since last gift) gives again via mail in the next 3 months.
Use cases
Appeals
Retention
POPULAR
Lapsed Recurring Gift Reactivation
Likelihood a lapsed recurring donor restarts in the next 6 months.
Use cases
Regular giving
Retention
Mail Appeal Gift
Likelihood a donor gives in response to a direct-mail appeal in the next 3 months.
Use cases
Appeals
POPULAR
Mail Raffle Gift
Likelihood a donor responds to a raffle mailing. Mail channel, UK only.
Use cases
Appeals
Available for
UK only
Major Donor Prospect
Likelihood a donor gives at major-gift levels in the next year. Ranks donors for cultivation.
Use cases
Major Giving
Mid-Level Prospect
Likelihood a donor gives at mid-value levels in the next year. Ranks donors for pipeline building.
Use cases
Mid-Value
Preferred Channel
The channel each donor uses most historically: mail, email, phone or SMS.
Use cases
Cross-program
Recommended Appeal Ask Amount
Personalised ask amount based on giving history. Defaults to direct-mail appeal campaigns; configurable.
Use cases
Appeals
Recurring Donation Conversion
Likelihood a one-time donor starts recurring giving in the next 6 months.
Use cases
Regular giving
Acquisition
POPULAR
Recurring Gift Churn Risk
Risk an active recurring donor cancels in the next 6 months.
Use cases
Regular giving
Retention
POPULAR
Recurring Gift Upgrade
Readiness of a recurring donor to increase their gift in the next 3 months.
Use cases
Regular giving
Not sure which predictive models your programme needs?
Your sales contact will align your fundraising goals with the right predictions during the demo.
TRUSTED BY MISSION-DRIVEN ORGANISATIONS WORLDWIDE
Everything you might be wondering
Is there a free trial?
We don't offer self-service trials. Every demo is tailored to your data, your CRM and your fundraising goals, so you see what Dataro would actually surface for your donors — not a generic sandbox.
How is pricing determined?
An annual platform fee plus a per-active-donor rate. The "starting" prices are starting points — your total depends on your database size. Run the cost estimator for a quick estimate, or speak to sales for a custom quote.
What counts as an "active donor"?
Any individual with at least one gift in the past 24 months, measured as of the end of the previous quarter.
Which CRMs does Dataro integrate with?
Dataro integrates with major charity CRMs. The integrations available depend on your plan:
Essentials — Blackbaud Raiser's Edge NXT, Salesforce Nonprofit Success Pack, Salesforce Nonprofit Cloud, HubSpot, CharityCRM, Beacon, Virtuous
Growth — everything in Essentials, plus Blackbaud CRM, Microsoft Dynamics, and custom Salesforce configurations
Enterprise — everything in Growth, plus other CRMs, custom data warehouses, and platforms like Snowflake
Don't see yours? Ask during your demo call.
What does prospect research cover — and why is it US only?
ProspectAI scans public sources — news, foundation relationships, annual reports, wealth databases, and more — to build a complete picture of your donors' capacity, affinity, and conversation starters. Each profile is fully cited and ready to use before a major gift meeting.
It is currently available only for US-based records because of data provider coverage. Expansion to AU and the UK is in progress.
How long does onboarding take?
Most organisations are live within 4–6 weeks. Enterprise implementations with complex data can take longer. Every plan includes guided onboarding — you’re never left to figure it out alone.
Does Dataro support data residency requirements?
Yes. All plans include regional data residency in the US, UK, and AU, so your data stays in the region you select.
What if I'm not sure which plan is right?
We'd rather put you on the right plan than oversell you on one you don't need yet. Book a demo, tell us about your programme, and we'll recommend the right fit. You can upgrade anytime as your needs grow.
