Free tools for smarter fundraising decisions.

Up to 50% of annual revenue is raised in December. This playbook shows you how to use AI to run more targeted, more personal year-end campaigns — without adding to your team’s workload.

Whether you're building a recurring programme or scaling an existing one, this PDF gives you the strategic framework to grow at any stage.

Create a randomised donor list for your next split test in seconds. Removes selection bias and gives you a clear, defensible control and test group.

Analysis of 202 non-profit organisations, 8 million regular donors, and 250 million donations — with insights tailored for North American non-profits. See where your programme stands.

Model how newly acquired donors move through mid-level and major giving over time — and build a pipeline projection you can take into your planning cycle.

Model how improvements in retention rate, gift size and donor base affect your fundraising income over time. Quantify the case for investing in retention before budget discussions begin.