Is your charity prepared for machine learning? It’s easy to find out.

Most of the charities we work with recognise they could be doing more with their data to enhance fundraising returns, but they don’t know where to begin. So we are very pleased to introduce our new Ready-to-Launch Health Checks, which inform charities in advance where the easy data wins are and what areas to concentrate on for their first machine learning campaigns.

Experienced fundraisers will be familiar with the concept of a database health check. They might even conduct them periodically to identify issues with data cleanliness and strategy. ‘Ready-to-Launch’ Health Checks are slightly different, because we employ machine learning to determine which fundraising campaigns will benefit the most from propensity modelling going forwards, based on a meticulous examination of your data specifically.

“Data science and machine learning are swiftly becoming the new best practice in fundraising. By undertaking a thorough investigation led by our experienced data scientists and engineers, we can comprehend the current state of your data and make recommendations about how best to leverage the new solutions available,” said Dataro CEO Tim Paris.

“More importantly, we train our models on your historical data and inform you how well they perform, so you can approach this new fundraising method with confidence that it will genuinely work.”

Are you Ready-to-Launch?

Ready-to-Launch Health Checks comprise a detailed historical analysis revealing how well Dataro’s predictions apply to Appeals, Churn, Reactivations and Upgrades. We score each donor historically on a scale of 1 – 10 to indicate prediction accuracy and financial return projections for our core fundraising propensities. Key questions answered through this process include:

• What areas should I concentrate on first for my machine learning campaigns?
  
  

Dataro Score performance for Single Giving

• How is my fundraising performing over time? Which campaigns aren’t successful and why?
  
  

Changes in RG Performance

• What is the optimal number of donors for my next appeal, churn, upgrade and reactivation campaigns?

• What are the projected returns using machine learning for targeted campaigns?
  
  

Sample Charity Appeal List Optimisation

• How well can machine learning predict attrition, upgrades, reactivations and gifts?

• What is my RG churn rate by age, gender, acquisition channel, and RG amount?
  
  

Donor Churn Analysis

• How many donors are High Value and Ready to Give, Likely to Churn, Ready to Recommit, or Ready to Give More?

If you are not certain whether propensity modelling is the right solution for your charity, a Ready-to-Launch Health Check will provide you the answer. It will also identify other key data issues that might be impeding your data transformation.

Dataro is offering Ready-to-Launch Health Checks from £999 +GST in June. Sample reports are available by contacting Dataro.