What our users have to say

Planned Giving

Dataro AI helped us identify significantly more legacy giving prospects — including many we would have otherwise missed.

We are very happy to work with Dataro AI for our legacy outreach programme. Its data-driven approach has helped us identify significantly more supporters interested in legacy giving, including many we would not have found otherwise. This has strengthened the quality, focus and overall impact of our legacy outreach.

Rosanna Clarelli

Senior Legacy Manager
UNICEF Switzerland & Lichtenstein

Appeals

Immediately realized a return on our investment

Dataro’s AI donor predictions empowered our team to better understand our database and be in control of our targeting. The results of our reactivation campaign have completely exceeded our expectations!

Francesca Powell

Francesca Powell

Marketing & Individual Giving Manager
Child Cancer Foundation

Monthly Giving

I was completely blown away.

Working with Dataro has been transformational for our individual giving. The List Builder allowed us to identify opportunities and prospects who wouldn’t have been on our radar otherwise. We were thrilled with the results.

Gillian MacAulay

Gillian MacAulay

Head of Fundraising
Edinburgh Dog & Cat Home

Other

Tremendously effective

We have found that supporters are around 2.5 times more likely to cancel their recurring gifts if they do not receive a thank you call. Without Dataro we wouldn’t have been able to identify, call and save these supporters.

Abigail Ricica

Abigail Ricica

Donor Development Manager
Greenpeace Australia Pacific

Major Giving

A powerful force multiplier for my research efforts

ProspectAI has earned a prominent place in my daily workflow. The interface is intuitive to use, the results are insightful and well-sourced, and the Dataro team constantly delivers meaningful customer support and product development.

Michael Hess

Michael Hess

Prospect Management Coordinator
Mount Royal University

Appeals

I was completely blown away with the whole process.

In 20 years of pulling mailing lists, this was absolutely the easiest direct mail campaign ever. I’ve never seen an ROI around 500% with such a significant increase in donor gift size.

Amy Dana

Amy Dana

Database Administrator
Bat Conservation International

Appeals

Dataro has enabled us to really maximise our fundraising potential.

As a small team, Dataro has totally revolutionised how we are able to tailor our campaigns to focus on the right supporter at the right time.

Sarah Archer

Sarah Archer

Fundraising Manager
St Helena Hospice

Appeals

We were delighted with the results using Dataro’s AI software.

This new way of predicting which supporters are likely to give means we can generate more revenue for our organisation, and send appeals only to those supporters who may be interested in receiving them.

Ceri Smith

Ceri Smith

Individual Giving Manager
Parkinson's UK

Mid-level Giving

We're thrilled with our results so far.

Our investment in machine learning has paid off in identifying the most highly qualified mid-value prospects to be nurtured.

Lenny E

Lenny E

Senior Fundraising Lead
Australian Healthcare Organization

Appeals

We are extremely happy with the results using Dataro to make our appeal mailing selections.

With Dataro we saved a phenomenal amount of money. But the exceptional thing is that we’ve also raised much more in gross and net revenue and achieved a much higher return.

Stuart Towell

Stuart Towell

Campaigns and Supporter Experience Manager
The Leprosy Mission

Content Personalization

It is a real time saver for tasks that can kind of bog you down.

My favourite feature within AI Assist is the thank you emails. Using something like AI Assist lets us write tailored thank you communications relevant to the gift.

Lung Foundation

Lung Foundation

Content Personalization

Using Dataro’s AI fundraising platform is a job requirement for our new hires. It’s that good.

Because of this product, we have been able to reallocate one FTE to another donor-facing role.

Lieber Institute for Brain Development

Lieber Institute for Brain Development

Mid-level Giving

We’re thrilled with our results so far.

We can’t wait to see what the next 12 months of stewardship effort will deliver with our newly identified mid-value donors and prospects.

Leading Australian Charity

Monthly Giving

By targeting the right people, at the right time, we’ve been able to more than double the conversion rate we’ve achieved previously.

With the help of Dataro’s AI software, each month we can predict which of our existing cash donors are likely to respond to a regular giving ask from us at that particular point in time. We’re thrilled with the results.

Kenny Forshaw

Kenny Forshaw

Supporter Care Manager
The Wilderness Society

Content Personalization

AI Assist saved us so much time drafting our direct mail appeal letter.

The output generated was much closer to a final version than what we were able to create with ChatGPT and it is clear that Dataro’s product understands nonprofit fundraising and the outputs generated use proven appeal language.

WMRA-WEMC Public Radio

WMRA-WEMC Public Radio

Appeals

Dataro is completely reinventing how we use data in our fundraising.

These guys are one of the most exciting things to happen in the industry for years.

Liesha Hanekroot

Liesha Hanekroot

Fundraising Manager
Greenpeace

Appeals

Results exceeded our expectations

We had been spending a lot on our appeals and not getting the return back. With Dataro, we took a hyper-targeted approach to our Christmas appeal and tripled our campaign ROI. Dataro has completely changed how we think about our appeals and approach our targeting.

Sam Foreman

Sam Foreman

Individual Giving and Legacy Manager
Bristol & Weston Hospital Charity

Appeals

AI isn’t scary, it’s empowering.

We’re a 100-year-old charity with supporters who’ve stood by us for decades, but that doesn’t mean we need to keep doing things the old way. Dataro puts fundraisers like us in the driver’s seat, giving us insights we’ve never had before.

Leanne Ryburn

Leanne Ryburn

Marketing & Fundraising Manager
Leprosy Mission New Zealand

Major Giving

Hours of work, now done in minutes

ProspectAI has turned tasks that once would have taken hours, into just minutes!

Katy Clarke

Katy Clarke

Development Officer
Casey House

Appeals

A game-changer for our fundraising.

We’ve seen significant improvements in our direct mail appeal performance. We’re consistently raising more revenue from less outreach, which has saved us time and cost and is delivering us much higher campaign ROIs.

Katie May

Katie May

Individual Giving Manager
Pancreatic Cancer UK

Major Giving

A powerful prospecting tool & time-saver!

In a short time, it's helped us uncover patterns and opportunities across our major donor prospects that we wouldn't have found on our own. It's given our team more time to have the conversations that actually move the dial in major gifts.

Jess Walker

Jess Walker

Philanthropy Manager
ChildFund Australia

Mid-level Giving

Dataro’s AI insights allow us to deliver an optimized stewardship journey for the organization and the donor.

This data-led approach has allowed us to be more strategic in our prioritization and stewardship of mid-value donors which is ultimately leading to more efficient use of resources and more effective donor engagement.

Jo Purcell-Jones

Jo Purcell-Jones

Business Intelligence Manager
Australia for UNHCR

Monthly Giving

We are able to be proactive in our retention strategies instead of reactive.

I don’t know a simpler and more accurate way than Dataro propensity scores to determine who and when to contact recurring givers for better retention.

Andrew Jung

Andrew Jung

F2F & Telemarketing Manager
Victor Chang Cardiac Research Institute

Appeals

We have seen impressive results from the Dataro DM Appeal scores.

We went through a thorough testing process to ensure that the scores were predicting accurately, and that by using them we were adding value to our mail appeals, without jeopardizing any potential revenue, and the results were clearly positive on both fronts.

Jo Purcell-Jones

Jo Purcell-Jones

Business Intelligence Manager
Australia for UNHCR

Monthly Giving

We are really thrilled with the donors we've retained.

Being able to identify who was most at risk of churning in our regular giving program has meant we can implement effective interventions to keep our donors engaged with our vision and purpose.

Jessica Ainsley

Jessica Ainsley

Insights Manager
The Fred Hollows Foundation NZ

Content Personalization

This product saves us so much time in rolling out our appeals.

Unlike ChatGPT, AI Assist understands the tone of fundraising and asking for donations, which is just something that ChatGPT doesn’t understand without lots of good prompting.

The Hospital Research Foundation Group

The Hospital Research Foundation Group

Planned Giving

Twice as good as anything we have done in the past to identify our best bequest prospects.

Dataro is a quick, easy and accurate way to find our top donors to have conversations with about leaving a gift in their Will.

Michelle Wheeler

Michelle Wheeler

Philanthropy Officer
RSPCA WA

Mid-level Giving

This is the highest number of donors we have converted to mid-value giving in any quarter, ever!

Our investment in machine learning has already paid off in identifying the most highly qualified mid-value prospects to be nurtured.

Leading European Charity

Appeals

We've achieved some really positive results in a challenging fundraising environment.

We have quickly gained confidence and tactically increased our reliance on the Dataro ranking of our database.

Save the Children logo

Simon Smith

Suporter Growth Manager
Save The Children

Content Personalization

It’s clear that AI Assist was built by fundraisers.

You could probably get the same result with ChatGPT, but it would take much longer. And I don’t have time for that.

Trent University

Trent University

Appeals

We’re thrilled with the results so far.

This is the highest number of donors we have converted to mid-value giving in any quarter, ever!

Emma de Melker

Emma de Melker

Donor Relationship Manager
Save The Children

Appeals

We will definitely be using this technology again in future!

We were initially nervous about limiting our mailing numbers based on the Dataro results, but we were really pleased with the outcome of the mailing.

Rachel Allcock

Rachel Allcock

Income Generation Director
East Cheshire Hospice

Appeals

Miles ahead of what we have seen on other upgrade campaigns

The ability to integrate Dataro with our CRM has meant we can create streamlined workflows, allowing the teams to spend more time focussing on supporters, while trusting Dataro to help identify the best prospects for stewardship.

Robert Parkin

Robert Parkin

CRM & Data Insights Manager
North West Air Ambulance Charity

Other

Dataro feels like an extension of our team!

The collaboration with Dataro has been nothing short of exceptional. Their team feels like an extension of ours, and the support, insights, and innovation they bring have made a real difference. We truly love working with Dataro!

Kulin Matchhar

Kulin Matchhar

Philanthropy Advisor
Casey House

Appeals

An astounding result!

Using Dataro's AI donor targeting, we've increased our revenue for direct mail appeals, and we've even been mailing less people.

Taylor Schulz

Taylor Schulz

Retention Marketing Specialist
UNICEF

Appeals

What took us months now takes us hours, and we’re raising more than ever before.

Using Dataro, we have consistently been raising more in our appeals while spending less on mail and postage and saving so much time in the planning process.

Madison Murphy

Madison Murphy

Single Giving Manager
Canteen

Major Giving

We wouldn’t be without Dataro’s major donor predictions now.

Dataro’s AI donor predictions has made our major donor prospect research and stewardship process far more robust!

Naomi Lehrer

Naomi Lehrer

Philanthropy Manager
Royal Flying Doctors Service (Victoria)

Monthly Giving

Now our marketing campaigns are more targeted and cost-effective.

With Dataro's software, we are able to direct resources to the right place, at the right time.

Luke Giuliani

Luke Giuliani

CTO
Greenpeace

Appeals

Dataro’s donor insights are simple to understand and actionable.

With Dataro we can turn around a campaign list in hours and know we are selecting the right donors for our asks and not over-investing in donors who aren’t ready to give again.

Amy Dana

Amy Dana

Database Administrator
Bat Conservation International

Planned Giving

I don’t know how I would do my job as a Gifts In Will Specialist without Dataro’s donor predictions.

With Dataro I know exactly which donors are most likely to be interested in leaving a bequest gift so I know where to focus my efforts and who to nurture with our campaigns.

Naomi Vaughan

Naomi Vaughan

Gifts In Will Specialist
Amnesty International

Content Personalization

38% higher email open rates.

Emails and subject lines written with the help of AI Assist had a higher open rate of 40% compared to 29% for our control emails. The AI written emails also outperformed in terms of conversion and revenue.

Starlight - Australia

Starlight - Australia

Major Giving

Dataro adds extra capacity to our under-resourced philanthropy team.

Our philanthropy managers are doing the job of 3 people, so anything that automates our processes and helps us to effectively prioritize our outreach efforts is key.

JDRF

JDRF

Monthly Giving

Without Dataro we wouldn’t have been able to identify, call and save these supporters.

We have found that supporters are around 2.5 times more likely to cancel their recurring gifts if they do not receive a thank you call.

Greenpeace

Appeals

Working with Dataro has been great.

It’s work like this that will help Prostate Cancer UK reach its ultimate goal to saves men’s lives.

Holly Matthews

Holly Matthews

Direct Marketing Manager
Prostate Cancer UK

Appeals

We couldn’t be happier with the results!

We raised close to $1 million in extra gifts using Dataro’s AI donor predictions to target our monthly direct mail appeals in 2022. With Dataro we’re reliably finding the best donors for our campaigns, and with less effort than before.

International Nonprofit

Planned Giving

Dataro AI helped us identify significantly more legacy giving prospects — including many we would have otherwise missed.

We are very happy to work with Dataro AI for our legacy outreach programme. Its data-driven approach has helped us identify significantly more supporters interested in legacy giving, including many we would not have found otherwise. This has strengthened the quality, focus and overall impact of our legacy outreach.

Rosanna Clarelli

Senior Legacy Manager
UNICEF Switzerland & Lichtenstein

Appeals

We’re thrilled with the results so far.

This is the highest number of donors we have converted to mid-value giving in any quarter, ever!

Emma de Melker

Emma de Melker

Donor Relationship Manager
Save The Children

Appeals

Results exceeded our expectations

We had been spending a lot on our appeals and not getting the return back. With Dataro, we took a hyper-targeted approach to our Christmas appeal and tripled our campaign ROI. Dataro has completely changed how we think about our appeals and approach our targeting.

Sam Foreman

Sam Foreman

Individual Giving and Legacy Manager
Bristol & Weston Hospital Charity

Monthly Giving

I was completely blown away.

Working with Dataro has been transformational for our individual giving. The List Builder allowed us to identify opportunities and prospects who wouldn’t have been on our radar otherwise. We were thrilled with the results.

Gillian MacAulay

Gillian MacAulay

Head of Fundraising
Edinburgh Dog & Cat Home

Appeals

Miles ahead of what we have seen on other upgrade campaigns

The ability to integrate Dataro with our CRM has meant we can create streamlined workflows, allowing the teams to spend more time focussing on supporters, while trusting Dataro to help identify the best prospects for stewardship.

Robert Parkin

Robert Parkin

CRM & Data Insights Manager
North West Air Ambulance Charity

Major Giving

Hours of work, now done in minutes

ProspectAI has turned tasks that once would have taken hours, into just minutes!

Katy Clarke

Katy Clarke

Development Officer
Casey House

Major Giving

A powerful force multiplier for my research efforts

ProspectAI has earned a prominent place in my daily workflow. The interface is intuitive to use, the results are insightful and well-sourced, and the Dataro team constantly delivers meaningful customer support and product development.

Michael Hess

Michael Hess

Prospect Management Coordinator
Mount Royal University

Appeals

An astounding result!

Using Dataro's AI donor targeting, we've increased our revenue for direct mail appeals, and we've even been mailing less people.

Taylor Schulz

Taylor Schulz

Retention Marketing Specialist
UNICEF

Major Giving

A powerful prospecting tool & time-saver!

In a short time, it's helped us uncover patterns and opportunities across our major donor prospects that we wouldn't have found on our own. It's given our team more time to have the conversations that actually move the dial in major gifts.

Jess Walker

Jess Walker

Philanthropy Manager
ChildFund Australia

Appeals

Dataro has enabled us to really maximise our fundraising potential.

As a small team, Dataro has totally revolutionised how we are able to tailor our campaigns to focus on the right supporter at the right time.

Sarah Archer

Sarah Archer

Fundraising Manager
St Helena Hospice

Major Giving

We wouldn’t be without Dataro’s major donor predictions now.

Dataro’s AI donor predictions has made our major donor prospect research and stewardship process far more robust!

Naomi Lehrer

Naomi Lehrer

Philanthropy Manager
Royal Flying Doctors Service (Victoria)

Monthly Giving

We are able to be proactive in our retention strategies instead of reactive.

I don’t know a simpler and more accurate way than Dataro propensity scores to determine who and when to contact recurring givers for better retention.

Andrew Jung

Andrew Jung

F2F & Telemarketing Manager
Victor Chang Cardiac Research Institute

Mid-level Giving

We're thrilled with our results so far.

Our investment in machine learning has paid off in identifying the most highly qualified mid-value prospects to be nurtured.

Lenny E

Lenny E

Senior Fundraising Lead
Australian Healthcare Organization

Appeals

Dataro’s donor insights are simple to understand and actionable.

With Dataro we can turn around a campaign list in hours and know we are selecting the right donors for our asks and not over-investing in donors who aren’t ready to give again.

Amy Dana

Amy Dana

Database Administrator
Bat Conservation International

Monthly Giving

We are really thrilled with the donors we've retained.

Being able to identify who was most at risk of churning in our regular giving program has meant we can implement effective interventions to keep our donors engaged with our vision and purpose.

Jessica Ainsley

Jessica Ainsley

Insights Manager
The Fred Hollows Foundation NZ

Content Personalization

It is a real time saver for tasks that can kind of bog you down.

My favourite feature within AI Assist is the thank you emails. Using something like AI Assist lets us write tailored thank you communications relevant to the gift.

Lung Foundation

Lung Foundation

Content Personalization

38% higher email open rates.

Emails and subject lines written with the help of AI Assist had a higher open rate of 40% compared to 29% for our control emails. The AI written emails also outperformed in terms of conversion and revenue.

Starlight - Australia

Starlight - Australia

Planned Giving

Twice as good as anything we have done in the past to identify our best bequest prospects.

Dataro is a quick, easy and accurate way to find our top donors to have conversations with about leaving a gift in their Will.

Michelle Wheeler

Michelle Wheeler

Philanthropy Officer
RSPCA WA

Mid-level Giving

We’re thrilled with our results so far.

We can’t wait to see what the next 12 months of stewardship effort will deliver with our newly identified mid-value donors and prospects.

Leading Australian Charity

Monthly Giving

Without Dataro we wouldn’t have been able to identify, call and save these supporters.

We have found that supporters are around 2.5 times more likely to cancel their recurring gifts if they do not receive a thank you call.

Greenpeace

Appeals

We've achieved some really positive results in a challenging fundraising environment.

We have quickly gained confidence and tactically increased our reliance on the Dataro ranking of our database.

Save the Children logo

Simon Smith

Suporter Growth Manager
Save The Children

Content Personalization

AI Assist saved us so much time drafting our direct mail appeal letter.

The output generated was much closer to a final version than what we were able to create with ChatGPT and it is clear that Dataro’s product understands nonprofit fundraising and the outputs generated use proven appeal language.

WMRA-WEMC Public Radio

WMRA-WEMC Public Radio

Appeals

We couldn’t be happier with the results!

We raised close to $1 million in extra gifts using Dataro’s AI donor predictions to target our monthly direct mail appeals in 2022. With Dataro we’re reliably finding the best donors for our campaigns, and with less effort than before.

International Nonprofit

Appeals

Dataro is completely reinventing how we use data in our fundraising.

These guys are one of the most exciting things to happen in the industry for years.

Liesha Hanekroot

Liesha Hanekroot

Fundraising Manager
Greenpeace

Appeals

Immediately realized a return on our investment

Dataro’s AI donor predictions empowered our team to better understand our database and be in control of our targeting. The results of our reactivation campaign have completely exceeded our expectations!

Francesca Powell

Francesca Powell

Marketing & Individual Giving Manager
Child Cancer Foundation

Appeals

We will definitely be using this technology again in future!

We were initially nervous about limiting our mailing numbers based on the Dataro results, but we were really pleased with the outcome of the mailing.

Rachel Allcock

Rachel Allcock

Income Generation Director
East Cheshire Hospice

Appeals

AI isn’t scary, it’s empowering.

We’re a 100-year-old charity with supporters who’ve stood by us for decades, but that doesn’t mean we need to keep doing things the old way. Dataro puts fundraisers like us in the driver’s seat, giving us insights we’ve never had before.

Leanne Ryburn

Leanne Ryburn

Marketing & Fundraising Manager
Leprosy Mission New Zealand

Other

Tremendously effective

We have found that supporters are around 2.5 times more likely to cancel their recurring gifts if they do not receive a thank you call. Without Dataro we wouldn’t have been able to identify, call and save these supporters.

Abigail Ricica

Abigail Ricica

Donor Development Manager
Greenpeace Australia Pacific

Other

Dataro feels like an extension of our team!

The collaboration with Dataro has been nothing short of exceptional. Their team feels like an extension of ours, and the support, insights, and innovation they bring have made a real difference. We truly love working with Dataro!

Kulin Matchhar

Kulin Matchhar

Philanthropy Advisor
Casey House

Appeals

A game-changer for our fundraising.

We’ve seen significant improvements in our direct mail appeal performance. We’re consistently raising more revenue from less outreach, which has saved us time and cost and is delivering us much higher campaign ROIs.

Katie May

Katie May

Individual Giving Manager
Pancreatic Cancer UK

Appeals

I was completely blown away with the whole process.

In 20 years of pulling mailing lists, this was absolutely the easiest direct mail campaign ever. I’ve never seen an ROI around 500% with such a significant increase in donor gift size.

Amy Dana

Amy Dana

Database Administrator
Bat Conservation International

Appeals

What took us months now takes us hours, and we’re raising more than ever before.

Using Dataro, we have consistently been raising more in our appeals while spending less on mail and postage and saving so much time in the planning process.

Madison Murphy

Madison Murphy

Single Giving Manager
Canteen

Mid-level Giving

Dataro’s AI insights allow us to deliver an optimized stewardship journey for the organization and the donor.

This data-led approach has allowed us to be more strategic in our prioritization and stewardship of mid-value donors which is ultimately leading to more efficient use of resources and more effective donor engagement.

Jo Purcell-Jones

Jo Purcell-Jones

Business Intelligence Manager
Australia for UNHCR

Appeals

We were delighted with the results using Dataro’s AI software.

This new way of predicting which supporters are likely to give means we can generate more revenue for our organisation, and send appeals only to those supporters who may be interested in receiving them.

Ceri Smith

Ceri Smith

Individual Giving Manager
Parkinson's UK

Monthly Giving

Now our marketing campaigns are more targeted and cost-effective.

With Dataro's software, we are able to direct resources to the right place, at the right time.

Luke Giuliani

Luke Giuliani

CTO
Greenpeace

Appeals

We have seen impressive results from the Dataro DM Appeal scores.

We went through a thorough testing process to ensure that the scores were predicting accurately, and that by using them we were adding value to our mail appeals, without jeopardizing any potential revenue, and the results were clearly positive on both fronts.

Jo Purcell-Jones

Jo Purcell-Jones

Business Intelligence Manager
Australia for UNHCR

Appeals

We are extremely happy with the results using Dataro to make our appeal mailing selections.

With Dataro we saved a phenomenal amount of money. But the exceptional thing is that we’ve also raised much more in gross and net revenue and achieved a much higher return.

Stuart Towell

Stuart Towell

Campaigns and Supporter Experience Manager
The Leprosy Mission

Planned Giving

I don’t know how I would do my job as a Gifts In Will Specialist without Dataro’s donor predictions.

With Dataro I know exactly which donors are most likely to be interested in leaving a bequest gift so I know where to focus my efforts and who to nurture with our campaigns.

Naomi Vaughan

Naomi Vaughan

Gifts In Will Specialist
Amnesty International

Content Personalization

This product saves us so much time in rolling out our appeals.

Unlike ChatGPT, AI Assist understands the tone of fundraising and asking for donations, which is just something that ChatGPT doesn’t understand without lots of good prompting.

The Hospital Research Foundation Group

The Hospital Research Foundation Group

Content Personalization

Using Dataro’s AI fundraising platform is a job requirement for our new hires. It’s that good.

Because of this product, we have been able to reallocate one FTE to another donor-facing role.

Lieber Institute for Brain Development

Lieber Institute for Brain Development

Major Giving

Dataro adds extra capacity to our under-resourced philanthropy team.

Our philanthropy managers are doing the job of 3 people, so anything that automates our processes and helps us to effectively prioritize our outreach efforts is key.

JDRF

JDRF

Mid-level Giving

This is the highest number of donors we have converted to mid-value giving in any quarter, ever!

Our investment in machine learning has already paid off in identifying the most highly qualified mid-value prospects to be nurtured.

Leading European Charity

Monthly Giving

By targeting the right people, at the right time, we’ve been able to more than double the conversion rate we’ve achieved previously.

With the help of Dataro’s AI software, each month we can predict which of our existing cash donors are likely to respond to a regular giving ask from us at that particular point in time. We’re thrilled with the results.

Kenny Forshaw

Kenny Forshaw

Supporter Care Manager
The Wilderness Society

Appeals

Working with Dataro has been great.

It’s work like this that will help Prostate Cancer UK reach its ultimate goal to saves men’s lives.

Holly Matthews

Holly Matthews

Direct Marketing Manager
Prostate Cancer UK

Content Personalization

It’s clear that AI Assist was built by fundraisers.

You could probably get the same result with ChatGPT, but it would take much longer. And I don’t have time for that.

Trent University

Trent University

Planned Giving

Dataro AI helped us identify significantly more legacy giving prospects — including many we would have otherwise missed.

We are very happy to work with Dataro AI for our legacy outreach programme. Its data-driven approach has helped us identify significantly more supporters interested in legacy giving, including many we would not have found otherwise. This has strengthened the quality, focus and overall impact of our legacy outreach.

Rosanna Clarelli

Senior Legacy Manager
UNICEF Switzerland & Lichtenstein

Appeals

Dataro is completely reinventing how we use data in our fundraising.

These guys are one of the most exciting things to happen in the industry for years.

Liesha Hanekroot

Liesha Hanekroot

Fundraising Manager
Greenpeace

Appeals

We’re thrilled with the results so far.

This is the highest number of donors we have converted to mid-value giving in any quarter, ever!

Emma de Melker

Emma de Melker

Donor Relationship Manager
Save The Children

Appeals

Immediately realized a return on our investment

Dataro’s AI donor predictions empowered our team to better understand our database and be in control of our targeting. The results of our reactivation campaign have completely exceeded our expectations!

Francesca Powell

Francesca Powell

Marketing & Individual Giving Manager
Child Cancer Foundation

Appeals

Results exceeded our expectations

We had been spending a lot on our appeals and not getting the return back. With Dataro, we took a hyper-targeted approach to our Christmas appeal and tripled our campaign ROI. Dataro has completely changed how we think about our appeals and approach our targeting.

Sam Foreman

Sam Foreman

Individual Giving and Legacy Manager
Bristol & Weston Hospital Charity

Appeals

We will definitely be using this technology again in future!

We were initially nervous about limiting our mailing numbers based on the Dataro results, but we were really pleased with the outcome of the mailing.

Rachel Allcock

Rachel Allcock

Income Generation Director
East Cheshire Hospice

Monthly Giving

I was completely blown away.

Working with Dataro has been transformational for our individual giving. The List Builder allowed us to identify opportunities and prospects who wouldn’t have been on our radar otherwise. We were thrilled with the results.

Gillian MacAulay

Gillian MacAulay

Head of Fundraising
Edinburgh Dog & Cat Home

Appeals

AI isn’t scary, it’s empowering.

We’re a 100-year-old charity with supporters who’ve stood by us for decades, but that doesn’t mean we need to keep doing things the old way. Dataro puts fundraisers like us in the driver’s seat, giving us insights we’ve never had before.

Leanne Ryburn

Leanne Ryburn

Marketing & Fundraising Manager
Leprosy Mission New Zealand

Appeals

Miles ahead of what we have seen on other upgrade campaigns

The ability to integrate Dataro with our CRM has meant we can create streamlined workflows, allowing the teams to spend more time focussing on supporters, while trusting Dataro to help identify the best prospects for stewardship.

Robert Parkin

Robert Parkin

CRM & Data Insights Manager
North West Air Ambulance Charity

Other

Tremendously effective

We have found that supporters are around 2.5 times more likely to cancel their recurring gifts if they do not receive a thank you call. Without Dataro we wouldn’t have been able to identify, call and save these supporters.

Abigail Ricica

Abigail Ricica

Donor Development Manager
Greenpeace Australia Pacific

Major Giving

Hours of work, now done in minutes

ProspectAI has turned tasks that once would have taken hours, into just minutes!

Katy Clarke

Katy Clarke

Development Officer
Casey House

Other

Dataro feels like an extension of our team!

The collaboration with Dataro has been nothing short of exceptional. Their team feels like an extension of ours, and the support, insights, and innovation they bring have made a real difference. We truly love working with Dataro!

Kulin Matchhar

Kulin Matchhar

Philanthropy Advisor
Casey House

Major Giving

A powerful force multiplier for my research efforts

ProspectAI has earned a prominent place in my daily workflow. The interface is intuitive to use, the results are insightful and well-sourced, and the Dataro team constantly delivers meaningful customer support and product development.

Michael Hess

Michael Hess

Prospect Management Coordinator
Mount Royal University

Appeals

A game-changer for our fundraising.

We’ve seen significant improvements in our direct mail appeal performance. We’re consistently raising more revenue from less outreach, which has saved us time and cost and is delivering us much higher campaign ROIs.

Katie May

Katie May

Individual Giving Manager
Pancreatic Cancer UK

Appeals

An astounding result!

Using Dataro's AI donor targeting, we've increased our revenue for direct mail appeals, and we've even been mailing less people.

Taylor Schulz

Taylor Schulz

Retention Marketing Specialist
UNICEF

Appeals

I was completely blown away with the whole process.

In 20 years of pulling mailing lists, this was absolutely the easiest direct mail campaign ever. I’ve never seen an ROI around 500% with such a significant increase in donor gift size.

Amy Dana

Amy Dana

Database Administrator
Bat Conservation International

Major Giving

A powerful prospecting tool & time-saver!

In a short time, it's helped us uncover patterns and opportunities across our major donor prospects that we wouldn't have found on our own. It's given our team more time to have the conversations that actually move the dial in major gifts.

Jess Walker

Jess Walker

Philanthropy Manager
ChildFund Australia

Appeals

What took us months now takes us hours, and we’re raising more than ever before.

Using Dataro, we have consistently been raising more in our appeals while spending less on mail and postage and saving so much time in the planning process.

Madison Murphy

Madison Murphy

Single Giving Manager
Canteen

Appeals

Dataro has enabled us to really maximise our fundraising potential.

As a small team, Dataro has totally revolutionised how we are able to tailor our campaigns to focus on the right supporter at the right time.

Sarah Archer

Sarah Archer

Fundraising Manager
St Helena Hospice

Mid-level Giving

Dataro’s AI insights allow us to deliver an optimized stewardship journey for the organization and the donor.

This data-led approach has allowed us to be more strategic in our prioritization and stewardship of mid-value donors which is ultimately leading to more efficient use of resources and more effective donor engagement.

Jo Purcell-Jones

Jo Purcell-Jones

Business Intelligence Manager
Australia for UNHCR

Major Giving

We wouldn’t be without Dataro’s major donor predictions now.

Dataro’s AI donor predictions has made our major donor prospect research and stewardship process far more robust!

Naomi Lehrer

Naomi Lehrer

Philanthropy Manager
Royal Flying Doctors Service (Victoria)

Appeals

We were delighted with the results using Dataro’s AI software.

This new way of predicting which supporters are likely to give means we can generate more revenue for our organisation, and send appeals only to those supporters who may be interested in receiving them.

Ceri Smith

Ceri Smith

Individual Giving Manager
Parkinson's UK

Monthly Giving

We are able to be proactive in our retention strategies instead of reactive.

I don’t know a simpler and more accurate way than Dataro propensity scores to determine who and when to contact recurring givers for better retention.

Andrew Jung

Andrew Jung

F2F & Telemarketing Manager
Victor Chang Cardiac Research Institute

Monthly Giving

Now our marketing campaigns are more targeted and cost-effective.

With Dataro's software, we are able to direct resources to the right place, at the right time.

Luke Giuliani

Luke Giuliani

CTO
Greenpeace

Mid-level Giving

We're thrilled with our results so far.

Our investment in machine learning has paid off in identifying the most highly qualified mid-value prospects to be nurtured.

Lenny E

Lenny E

Senior Fundraising Lead
Australian Healthcare Organization

Appeals

We have seen impressive results from the Dataro DM Appeal scores.

We went through a thorough testing process to ensure that the scores were predicting accurately, and that by using them we were adding value to our mail appeals, without jeopardizing any potential revenue, and the results were clearly positive on both fronts.

Jo Purcell-Jones

Jo Purcell-Jones

Business Intelligence Manager
Australia for UNHCR

Appeals

Dataro’s donor insights are simple to understand and actionable.

With Dataro we can turn around a campaign list in hours and know we are selecting the right donors for our asks and not over-investing in donors who aren’t ready to give again.

Amy Dana

Amy Dana

Database Administrator
Bat Conservation International

Appeals

We are extremely happy with the results using Dataro to make our appeal mailing selections.

With Dataro we saved a phenomenal amount of money. But the exceptional thing is that we’ve also raised much more in gross and net revenue and achieved a much higher return.

Stuart Towell

Stuart Towell

Campaigns and Supporter Experience Manager
The Leprosy Mission

Monthly Giving

We are really thrilled with the donors we've retained.

Being able to identify who was most at risk of churning in our regular giving program has meant we can implement effective interventions to keep our donors engaged with our vision and purpose.

Jessica Ainsley

Jessica Ainsley

Insights Manager
The Fred Hollows Foundation NZ

Planned Giving

I don’t know how I would do my job as a Gifts In Will Specialist without Dataro’s donor predictions.

With Dataro I know exactly which donors are most likely to be interested in leaving a bequest gift so I know where to focus my efforts and who to nurture with our campaigns.

Naomi Vaughan

Naomi Vaughan

Gifts In Will Specialist
Amnesty International

Content Personalization

It is a real time saver for tasks that can kind of bog you down.

My favourite feature within AI Assist is the thank you emails. Using something like AI Assist lets us write tailored thank you communications relevant to the gift.

Lung Foundation

Lung Foundation

Content Personalization

This product saves us so much time in rolling out our appeals.

Unlike ChatGPT, AI Assist understands the tone of fundraising and asking for donations, which is just something that ChatGPT doesn’t understand without lots of good prompting.

The Hospital Research Foundation Group

The Hospital Research Foundation Group

Content Personalization

38% higher email open rates.

Emails and subject lines written with the help of AI Assist had a higher open rate of 40% compared to 29% for our control emails. The AI written emails also outperformed in terms of conversion and revenue.

Starlight - Australia

Starlight - Australia

Content Personalization

Using Dataro’s AI fundraising platform is a job requirement for our new hires. It’s that good.

Because of this product, we have been able to reallocate one FTE to another donor-facing role.

Lieber Institute for Brain Development

Lieber Institute for Brain Development

Planned Giving

Twice as good as anything we have done in the past to identify our best bequest prospects.

Dataro is a quick, easy and accurate way to find our top donors to have conversations with about leaving a gift in their Will.

Michelle Wheeler

Michelle Wheeler

Philanthropy Officer
RSPCA WA

Major Giving

Dataro adds extra capacity to our under-resourced philanthropy team.

Our philanthropy managers are doing the job of 3 people, so anything that automates our processes and helps us to effectively prioritize our outreach efforts is key.

JDRF

JDRF

Mid-level Giving

We’re thrilled with our results so far.

We can’t wait to see what the next 12 months of stewardship effort will deliver with our newly identified mid-value donors and prospects.

Leading Australian Charity

Mid-level Giving

This is the highest number of donors we have converted to mid-value giving in any quarter, ever!

Our investment in machine learning has already paid off in identifying the most highly qualified mid-value prospects to be nurtured.

Leading European Charity

Monthly Giving

Without Dataro we wouldn’t have been able to identify, call and save these supporters.

We have found that supporters are around 2.5 times more likely to cancel their recurring gifts if they do not receive a thank you call.

Greenpeace

Monthly Giving

By targeting the right people, at the right time, we’ve been able to more than double the conversion rate we’ve achieved previously.

With the help of Dataro’s AI software, each month we can predict which of our existing cash donors are likely to respond to a regular giving ask from us at that particular point in time. We’re thrilled with the results.

Kenny Forshaw

Kenny Forshaw

Supporter Care Manager
The Wilderness Society

Appeals

We've achieved some really positive results in a challenging fundraising environment.

We have quickly gained confidence and tactically increased our reliance on the Dataro ranking of our database.

Save the Children logo

Simon Smith

Suporter Growth Manager
Save The Children

Appeals

Working with Dataro has been great.

It’s work like this that will help Prostate Cancer UK reach its ultimate goal to saves men’s lives.

Holly Matthews

Holly Matthews

Direct Marketing Manager
Prostate Cancer UK

Content Personalization

AI Assist saved us so much time drafting our direct mail appeal letter.

The output generated was much closer to a final version than what we were able to create with ChatGPT and it is clear that Dataro’s product understands nonprofit fundraising and the outputs generated use proven appeal language.

WMRA-WEMC Public Radio

WMRA-WEMC Public Radio

Content Personalization

It’s clear that AI Assist was built by fundraisers.

You could probably get the same result with ChatGPT, but it would take much longer. And I don’t have time for that.

Trent University

Trent University

Appeals

We couldn’t be happier with the results!

We raised close to $1 million in extra gifts using Dataro’s AI donor predictions to target our monthly direct mail appeals in 2022. With Dataro we’re reliably finding the best donors for our campaigns, and with less effort than before.

International Nonprofit

Get Started

Fundraise smarter, starting today

AI insights and audiences to make every interaction meaningful.

Dataro logo

Enhance campaign targeting and personalize donor engagement with AI-powered insights and audiences.

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Made with ❤️ by Dataro

Get Started

Fundraise smarter, starting today

AI insights and audiences to make every interaction meaningful.

Dataro logo

Enhance campaign targeting and personalize donor engagement with AI-powered insights and audiences.

Get the latest on nonprofit data delivered to your inbox:

Made with ❤️ by Dataro

Get Started

Fundraise smarter, starting today

AI insights and audiences to make every interaction meaningful.

Dataro logo

Enhance campaign targeting and personalize donor engagement with AI-powered insights and audiences.

Get the latest on nonprofit data delivered to your inbox:

Made with ❤️ by Dataro