Direct Marketing

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Build high-performing campaigns in seconds

Identify the donors most likely to respond to mail appeals and telemarketing campaigns, eliminating wasted spend and maximizing ROI.
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card showing favorite giving channel: mail
various direct marketing audiences, including those likely to give to mail and telemarketing appeals, donors with high projected future giving, and donors interested in disaster relief.
favorite payment method: check
ideal ask amount: $125 (above average)
two people who are part of an audience called "High appeal ROI" they have different channel preferences and interest areas displayed.

Build audiences with the donors most likely to give

Say goodbye to old RFM segmentation methods that miss ready-to-give donors and waste outreach. Dataro's AI models analyze hundres of data points to help you build audiences of donors most likely to give.

Make every ask relevant and meaningful

Avoid impersonal outreach by segmenting with predictive AI insights that reveals:

  • Liklihood of responding to an appeal
  • Preferred channel and donation method
  • Ideal ask amount for individual donors
  • Interest areas they care about most
  • And more!
A group of people, part of an audience called "most likely to give to mail appeal." Their favorite giving channel is mail, and their interest area is education.
A selection of reports, including count of donor and donations, and benchmarks comparing the numbers to other nonprofit organizations.

Automations to help you work smarter

Dataro's targeting and reporting automations help you work smarter and achieve better results. Personalize your dashboard to effortlessly track key metrics and audiences, benchmark your performance, and continuously optimize your campaigns for success.

Year-End Appeal Target Calculator

Track the trajectory of your EOY appeal revenue results using Dataro's benchmark data insights and your real-time campaign data.

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Laptop showing Dataro's AI content generation toolAudience: lapsed mail appeal, likely to give

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What fundraisers say

Don't take our word for it - here's what real Dataro users think:
I was completely blown away.

In 20 years of pulling mailing lists, this was absolutely the easiest direct mail campaign ever. I’ve never seen an ROI around 500%, with such a significant increase in donor gift size.

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Amy Dana

Database Administrator,
Bat Conservation International

Dataro’s predictive models have been a game-changer for our fundraising.

We’re consistently raising more revenue from less outreach, which has saved us time and cost, and is delivering us much higher campaign ROIs. With Dataro we know we’re engaging the right donors to support our cause.

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Katie May

Individual Giving Manager,
Pancreatic Cancer UK

We couldn’t be happier with the results!

We raised close to $1 million in extra gifts using Dataro’s AI donor predictions to target our monthly direct mail appeals. With Dataro we’re reliably finding the best donors for our campaigns, and with less effort than before.

Individual Giving Manager

International Nonprofit

See it for yourself!

Build a precision-targeted direct mail appeal audience in under two minutes, using Dataro's appeal ranks and scores.