Midlevel Giving

Find new midlevel prospects to upgrade

Save time prospecting and instantly identify new donors and audiences who are ready to upgrade their giving.

Dataro's predictive midlevel model scores and ranks every donor in your database, so your midlevel stewardship efforts only ever target the most promising prospects.

Two people, part of the "top midlevel prospects" audience. Their favorite channel is mail.

A man, 91% likely to make a midlevel gift, with a favorite giving channel of email and an interest area of conservation.

Prioritize the right donors for maximum ROI

Not every midlevel donor will maintain their current giving level over time. Dataro helps you pinpoint the top midlevel donors (and prospects), allowing you to allocate resources more efficiently and maximize program returns.

Steward midlevel audiences, personally

Give every donor the VIP treatment with personalized stewardship, at scale. Build targeted campaigns based on audience preferences like engagement channels, interest areas, giving anniversaries and likelihood to give right now.

A group of people, part of the "top ranked midlevel donors" audience, with an interest in strong families and favorite giving channel of mail.

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What fundraisers say

Don't take our word for it - here's what real Dataro users think:

The most donors we have converted to midlevel giving in any quarter, ever!

Our investment in machine learning has already paid off in identifying the most highly qualified midlevel prospects to be nurtured. We’re thrilled with our results so far and continue to use Dataro’s AI donor insights to target our stewardship efforts and test different content and strategies to nurture our new group of prospects.”

Emma de Melker

Donor Relationship Manager
Save The Children Netherlands

With finite resources, and nearly 9,000 mid-value donors to manage...

Dataro’s AI insights have allowed our stewardship team to identify and focus their efforts on the best donors, who are most likely to continue giving at a midlevel. This data-led approach has allowed us to be more strategic in our prioritization and stewardship of middle donors which is ultimately leading to more efficient use of resources and more effective donor engagement.

Jo Purcell-Jones

Business Intelligence Manager
Australia for UNHCR

Our appeal raised $266k from our midlevel donor cohort alone!

Dataro’s midlevel propensities have helped us pinpoint the best midlevel prospects to nurture for a higher level of giving. We can’t wait to see what the next 12 months of stewardship effort will deliver with our newly identified midlevel donors and prospects.

Leading Australian Charity

Read Case Studies

Build personal relationships over pipelines

Identify new midlevel prospects and effectively steward donors with scaled outreach that feels truly personal and builds relationships - not just pipeline.