Smart Audiences

Instantly identify your best donor segments for every campaign

Segment targeted lists based on thousands of donor data points, in one click.
‍

Optimized appeals

Identify the donors most likely to respond to mail and telemarketing appeal for increased campaign ROI.

New opportunities

Find the fundraising potential already in your database with new campaign recommendations.

laptop showing Dataro home screen, including several graphs, a database summary, and AI-generated audience highlights

Increase conversions for every campaign and appeal

Smart Audience segmentation automatically pulls the best list for every campaign, from direct mail and telemarketing to digital advertising.

Two AI-segmented audiences, showing donors likely to respond to a mail appeal and telemarketing appeal

three AI-segmented audiences showing donors who give at year-end, upcoming donor anniversaries, and recently acquired donors who are likely to give again.

Discover new fundraising opportunities

Dataro automatically identifies new audiences and outreach strategies, so that you never miss the chance to deepen donor engagement.

Combine and customize for full control

From Dataro Smart Audiences to fully custom lists and everything in between, segmentation has never been easier.

A screenshot of Dataro's custom audience builder

plans

What fundraisers say

Don't take our word for it - here's what real Dataro users think:

Dataro’s donor insights are simple to understand and actionable.

With Dataro we can turn around a campaign list in hours and know we are selecting the right donors for our asks and not over-investing in donors who aren’t ready to give again.

Amy Dana

Database Administrator
Bat Conservation International

Dataro has delivered amazing results for UNICEF.

[Dataro] has helped us understand our donors on a much deeper level and empowered us to select the best donors for our appeals. It’s given us confidence in who we are targeting and meant that we are raising more, with less cost and less time spent on making our selections.

Taylor Schulz

Marketing Specialist - Retention
UNICEF Australia

What took us months now takes us hours, and we’re raising more than ever before.

Using Dataro, we have consistently been raising more in our appeals while spending less on mail and postage and saving so much time in the planning process.

Madison Murphy

Single Giving Manager
Canteen

Targeted list segmentation in seconds

Instantly identify the best audience for every campaign, or identify new opportunities for donor engagement.