How likely is each donor to respond to a direct mail appeal? Scores every donor in your file so you can size your audience, cut waste and still capture every likely gift.

Which lapsed donors are most likely to come back? Scores donors who haven't given in the past 24 months by their likelihood of reactivating, so you invest reactivation budget where it will actually work.

Which donors have major gift potential? Scores donors by their likelihood of making a major gift in the next year, so your team focuses cultivation on the right prospects.

Which donors have mid-value gift potential? Identifies donors most likely to reach mid-value giving levels in the next year, helping you build a stronger pipeline.

Which recurring donors are at risk of cancelling? Flags active recurring donors most likely to stop giving, so your team can intervene before they churn.

Which one-time donors are most likely to start recurring? Ranks donors by their likelihood of starting a recurring gift, so you can target conversion asks to the right people.