The models behind every fundraising decision

What topics does each donor care about most? Identifies the content themes each contact engages with through email opens and clicks, so you can personalise messaging to what resonates.

How likely is each donor to give in response to an email appeal? It scores donors by their likelihood of responding to an email ask, so you can prioritise email audiences and reduce fatigue.

What is each donor's likely age? Provides an age estimate for every contact, useful for legacy programme targeting and lifecycle-based communication strategies.

What is each donor's likely gender? Provides a gender estimate for personalisation and salutation accuracy.

Will this donor generate a positive return if included in the next mailing? Estimates the net revenue each donor is likely to produce, helping you set smarter mail file cut-offs.

Which prospects are most likely to make their first donation? Classifies non-donors who have received email by their likelihood of converting, so you can separate high-potential prospects from unresponsive contacts.

Which donors are likely to make a high-value gift through direct mail? Identifies donors most likely to give £500+ to an appeal, so you can prioritise premium treatments and asks.

Which lapsed donors are most likely to return? Scores donors who haven't given in the past 24 months according to their likelihood of reactivating, so you invest reactivation budget where it will actually work.

How much is each donor likely to give over the next five years? Projects long-term giving value so you can make smarter investment decisions about acquisition, stewardship and portfolio management.

How likely is each donor to give in the next three months? A flexible score you can use across any giving channel or campaign category, even when tagging is incomplete.

Which donors have major gift potential? Scores donors by their likelihood of making a major gift in the next year, so your team focuses cultivation on the right prospects.

Which donors are ready to move into your mid-value programme? Identifies donors most likely to reach mid-value giving levels in the next year, helping you build a stronger pipeline.

Which one-off donors are most likely to give again? Ranks cash donors by their likelihood of making another gift, so you can focus retention and stewardship where it matters most.

How likely is each donor to give when called? Scores donors by their likelihood of responding to a telephone appeal, so you can build tighter, higher-converting call lists.

Which donors are most likely to leave a gift in their will? Identifies supporters with the highest likelihood of confirming a planned gift, so you can prioritise legacy conversations.

Which channel does each donor use most often? Shows each donor's most frequently used giving channel so you can align outreach to established preferences.

Which donors are most likely to respond to a raffle mailing? Helps you target raffle campaigns to the supporters most likely to take part.

What should you ask each donor to give? It suggests a personalised ask amount based on each donor's giving history, so your asks feel right — not too low, not too high.

Which recurring donors are ready to increase their donation? Identifies recurring givers most likely to upgrade, so you can ask at the right time with confidence.