Core predictive models
Likelihood of Next Gift
How likely is each donor to give in the next three months? A flexible score you can use across any giving channel or campaign category, even when tagging is incomplete.
Use cases
Appeals
Retention
Cross-program
Recommended Channel
Where is each donor most likely to respond next? Predicts the channel — post, email, phone or SMS — most likely to convert each donor in your next campaign, even if it’s not one they’ve used before. Use it to uncover untapped channel potential.
Use cases
Appeals
Cross-program
Lifetime Value Forecast
How much is each donor likely to give over the next five years? Projects long-term giving value so you can make smarter investment decisions about acquisition, stewardship and portfolio management.
Use cases
Mid-Value
Major Giving
Cross-program
Estimated Age
Provides a modelled age estimate for each contact — useful for legacy programme targeting and lifecycle-based communication strategies.
Use cases
Planned Giving
Cross-program
Specialist models for specific programmes
All
Acquisition
Appeals
Cross-program
Major Giving
Mid-Value
Planned Giving
Regular giving
Retention
Appeal Response
How likely is each donor to respond to a direct mail appeal? Scores every donor in your file so you can size your audience, cut waste and still capture every likely donation.
Use cases
Appeals
POPULAR
Content interests
What topics does each donor care about most? Identifies the content themes each contact engages with through email opens and clicks, so you can personalise messaging to what resonates.
Use cases
Appeals
Retention
Available for
Growth, Enterprise
Requires marketing platform integrations
Email Appeal Response
How likely is each donor to give in response to an email appeal? It scores donors by their likelihood of responding to an email ask, so you can prioritise email audiences and reduce fatigue.
Use cases
Appeals
First Gift Likelihood
Which prospects are most likely to make their first donation? Classifies non-donors who have received email by their likelihood of converting, so you can separate high-potential prospects from unresponsive contacts.
Use cases
Acquisition
Available for
Growth, Enterprise
Requires marketing platform integrations
High-Value Appeal Response
Which donors are likely to make a high-value gift through direct mail? Identifies donors most likely to give £500+ to an appeal, so you can prioritise premium treatments and asks.
Use cases
Appeals
Lapsed Donor Reactivation
Which lapsed donors are most likely to return? Score donors who haven't given in the past 24 months by their likelihood of reactivating, so you invest reactivation budget where it will actually work.
Use cases
Appeals
Retention
POPULAR
Likelihood of recurring giving
Which one-off donors are most likely to start giving regularly? Ranks donors by their likelihood of starting a recurring gift, so you can target conversion asks to the right people.
Use cases
Regular giving
Acquisition
POPULAR
Major Gift Readiness
Which donors have major gift potential? Scores donors by their likelihood of making a major gift in the next year, so your team focuses cultivation on the right prospects.
Use cases
Major Giving
Mid-Value Readiness
Which donors have mid-value gift potential? Identifies donors most likely to reach mid-value giving levels in the next year, helping you build a stronger pipeline.
Use cases
Mid-Value
Most Used Channel
Which channel has each donor actually used? Shows each donor's most-used giving channel based on historical behaviour, so you can honour established preferences and inform suppression or stewardship rules.
Use cases
Cross-program
Planned Gift Likelihood
Which donors are most likely to leave a gift in their will? Identifies supporters with the highest likelihood of confirming a planned gift, so you can prioritise legacy conversations.
Use cases
Planned Giving
Raffle Response
Which donors are most likely to respond to a raffle mailing? Helps you target raffle campaigns to the supporters most likely to take part.
Use cases
Appeals
Available for
UK only
Reactivating Lapsed Recurring Donors
Which lapsed recurring donors are most likely to restart? Scores former recurring donors by their likelihood of reactivating, so you can focus win-back efforts where they'll count.
Use cases
Regular giving
Retention
Recommended Ask
Suggests a personalised single-gift ask amount based on each donor's giving history — so your asks land in the right range, every time.
Use cases
Appeals
Recurring Donor Attrition Risk
Which recurring donors are at risk of cancelling? Flags active recurring donors most likely to stop giving, so your team can intervene before they churn.
Use cases
Regular giving
Retention
POPULAR
Recurring Gift Upgrade
Which recurring donors are ready to increase their donation? Identifies recurring givers most likely to upgrade, so you can ask at the right time with confidence.
Use cases
Regular giving
Not sure which predictive models your programme needs?
Your sales contact will align your fundraising goals with the right predictions during the demo.
TRUSTED BY MISSION-DRIVEN ORGANISATIONS WORLDWIDE
Everything you might be wondering
Is there a free trial?
We don't offer self-service trials. Every demo is tailored to your data, your CRM and your fundraising goals, so you see what Dataro would actually surface for your donors — not a generic sandbox.
How is pricing determined?
An annual platform fee plus a per-active-donor rate. The "starting" prices are starting points — your total depends on your database size. Run the cost estimator for a quick estimate, or speak to sales for a custom quote.
What counts as an "active donor"?
Any individual with at least one gift in the past 24 months, measured as of the end of the previous quarter.
Which CRMs does Dataro integrate with?
Dataro integrates with major charity CRMs. The integrations available depend on your plan:
Essentials — Blackbaud Raiser's Edge NXT, Salesforce Nonprofit Success Pack, Salesforce Nonprofit Cloud, HubSpot, CharityCRM, Beacon, Virtuous
Growth — everything in Essentials, plus Blackbaud CRM, Microsoft Dynamics, and custom Salesforce configurations
Enterprise — everything in Growth, plus other CRMs, custom data warehouses, and platforms like Snowflake
Don't see yours? Ask during your demo call.
What does prospect research cover — and why is it US only?
ProspectAI scans public sources — news, foundation relationships, annual reports, wealth databases, and more — to build a complete picture of your donors' capacity, affinity, and conversation starters. Each profile is fully cited and ready to use before a major gift meeting.
It is currently available only for US-based records because of data provider coverage. Expansion to AU and the UK is in progress.
How long does onboarding take?
Most organisations are live within 4–6 weeks. Enterprise implementations with complex data can take longer. Every plan includes guided onboarding — you’re never left to figure it out alone.
Does Dataro support data residency requirements?
Yes. All plans include regional data residency in the US, UK, and AU, so your data stays in the region you select.
What if I'm not sure which plan is right?
We'd rather put you on the right plan than oversell you on one you don't need yet. Book a demo, tell us about your programme, and we'll recommend the right fit. You can upgrade anytime as your needs grow.
