Donor Predictions

Uncover the hidden clues in your database with AI models

Every donor interaction gives you important information about what your best next step should be for increasing their engagement. Now you can understand and action this data at scale.
‍

Know your donors

Behavior patterns can tell you a lot about who your donors are, if you're listening!

Personalize their journeys

Predict how each donor will respond to a variety of possible next steps, to build the right journey for each of them.

Laptop screen showing Dataro's AI-enhanced donor contact view

Understand donor traits and preferences

Infer additional information about your donors based on existing data, including:

Age & gender
Topics they care most about
Preferred communication channel
Preferred giving method

cluster of tiles showing a donor with multiple AI-enhanced data points, including favorite communication channel, interest area, and likely age and gender.

Older male donor surrounded by tiles showing AI-powered propensity scores for converting to recurring giving, giving in a a mail appeal, and leaving a gift in will.

Find the right ask at the right time

Decodes the signals in your donor data that indicate the ask each donor is most likely to say yes to, including:

One-time giving
Recurring giving
Midlevel giving
Major giving
Planned giving

Build the right journey for each donor

Find the best next step for each donor, from conversion, to retention and recapture - deepening their engagement with each move.

Group of people on bicycles, each shown to be part of a different donor journey - first time donor conversion, lapsed reactivation, and monthly giving nurture.

A screenshot of Dataro's audience builder, highlighting segmentation based on mail appeal propensity score.

Maximize campaign ROI with targeted audiences

Segment your best appeal audience based on likelihood of responding, raising more while mailing smaller lists.

Likelihood of responding to a mail appeal
Likelihood of responding to a telemarketing appeal
Estimated ROI of inclusion in an appeal
Likelihood of recapture after lapsing from appeal giving

Grow your recurring giving program

Easily convert, nurture, upgrade, and recapture monthly donors.

Likelihood of converting to recurring giving
Likelihood of upgrading a recurring gift
Likelihood of lapsing
Likelihood of recapturing a lapsed recurring gift

Cluster of tiles showing AI-segmented audiences of various sizes, including 940 recurring donors at risk of churn, 3226 donors likely to convert to recurring giving, etc.

plans

What fundraisers have to say

Don't take our word for it - here's what real Dataro users think:

Dataro’s predictive models have been a game-changer for our fundraising.

We’re consistently raising more revenue from less outreach, which has saved us time and cost, and is delivering us much higher campaign ROIs. With Dataro we know we’re engaging the right donors to support our cause.

Katie May

Individual Giving Manager
Pancreatic Cancer UK

We wouldn’t be without Dataro.

Dataro’s predictions work out of the box and accurately identify our top donors, without the need for manual input and management. Plus Dataro’s predictions are updated weekly in our CRM and leverages the data of hundreds of other nonprofits to build models that accurately predict future behavior better.

JDRF

Without Dataro’s AI donor predictions...

We would have no way to identify and segment high-propensity donors from low-propensity donors, within our existing RFV segmentation model. Dataro’s AI insights allow us to deliver an optimized stewardship journey for the organization and the donor.”

Jo Purcell-Jones

Business Intelligence Manager
Australia for UNHCR

Know and engage your donors better

Predictive data modeling helps you understand your donors and personalize journeys that deepen their engagement.