Taking Royal Flying Doctor Service Victoria to new heights

RFDS Victoria increased net revenue in their 2020 Tax Appeal by nearly $35,000 by using Dataro’s propensity scores. RFDS Victoria used the predictive scores to remove the least likely givers from their mailing list and to add an extra 1000 high probability donors. This saved over $9000 in mailing costs and netted an extra $26,834 in donations, including 14 gifts over $500 and 1 major gift.

Key Results

  • $34,491 increase in net revenue
  • 14 extra gifts >$500
  • 1 extra gift >$5000
  • 13.8x ROI on investment with Dataro

Donors ranked by Dataro as more likely to give in fact gave the vast majority of campaign revenue. 

How We Did It

Dataro used machine learning to generate ‘propensity scores’ for all RFDS Vic donors. This method is much more powerful than old approaches like RFM analysis and accurately models how likely each donor is to respond to the campaign. For instance, a donor with a score of 0.5 is roughly 50% likely to give. Using this information, RFDS Vic was able to easily remove the least likely givers from Wave 2 of the appeal, saving on mailing costs. This was a great strategy as they were still able to contact everyone in Wave 1, but saved costs in Wave 2. RFDS Victoria was also able to ‘add in’ higher probability donors that Dataro had found elsewhere in their database.

By combining these two uses for Dataro’s donor scores – reducing campaign size while adding more likely givers – RFDS Victoria was able to achieve an optimal campaign list and net a higher return.

 

Dataro’s propensity scores accurately predicted actual response rates in the appeal. This graph shows how Dataro’s predictive score closely matched the real world response rate.

Find out more about working with Dataro

What they said

“We tested Dataro's propensity scores in our 2020 Tax Appeal and the results speak for themselves. We were able to raise more funds and reduce our costs. We're now rolling out Dataro's propensity scores across all of our appeals and regular giving programs.”

Daniel Blucher

Data & Insights Specialist

Want to see what Dataro can do for you?

More Case Studies

How Save The Children used AI to engage more mid-value donors to support children in need

How Save The Children used AI to engage more mid-value donors to support children in need

Save the Children is the world’s leading aid and development agency dedicated to protecting children and helping them reach their full potential. In 2022, Save The Children Netherlands partnered with Dataro to see if they could convert more of their mass-market donors (single giving, recurring giving, multi-donors) to

Read more
$831k in Extra Funding Secured in One Year with AI Donor Predictions

$831k in Extra Funding Secured in One Year with AI Donor Predictions

A leading international nonprofit dedicated to improving the lives of people with disabilities in developing countries partnered with Dataro seeking better direct mail appeal returns. This charity relies on the success of its direct mail appeal program to fund its important work and implements approximately 12 campaigns per

Read more
Engaging the Right Mid-Value Prospects and Donors to Support Displaced People Worldwide

Engaging the Right Mid-Value Prospects and Donors to Support Displaced People Worldwide

Australia for UNHCR is the UN Refugee Agency’s national partner in Australia. It raises funds and awareness to support displaced people worldwide. Since late 2021, the charity has used Dataro’s AI donor predictions to improve fundraising ROI in its appeals program. In 2023, the UNHCR team wanted to

Read more
Transforming the Future of Pancreatic Cancer with AI Donor Predictions

Transforming the Future of Pancreatic Cancer with AI Donor Predictions

Pancreatic Cancer UK is working to transform the future for everyone affected by pancreatic cancer. Through the generous support of their donors, they fund research breakthroughs, campaign for changes to treatment and care, and provide support to those affected by pancreatic cancer. In 2021, Pancreatic Cancer UK partnered

Read more