Saving Greenpeace supporters, to help them save the world
Our propensity score software is helping Greenpeace retain regular givers for a more sustainable approach to fundraising.
Greenpeace AU wanted to reduce churn in their regular giving program. Using Dataro’s RG Churn propensity scores to identify the most ‘at risk’ donors, they commenced a monthly ‘Thank You’ calling program with GiveTel. The aim was to proactively engage with at risk donors to reduce churn. With this approach, Greenpeace saved an estimated 64 donors in a single month, raising an estimated extra $23,040 for the planet.
- 64 estimated extra donors retained in one month
- $23,040 estimated campaign return
- 2.13 estimated campaign ROI
Greenpeace achieved a significant reduction in churn by contacting at risk regular givers via a ‘thank you’ calling program. This graph compares the expected churn rate, based on Dataro’s predictive scores, against actual churn in the call group, showing a significant improvement.
How We Did It
Dataro used machine learning to generate propensity scores for all of Greenpeace’s active regular givers. These scores showed how likely each donor was to miss three gifts in a row in the next 6 months. Donor scores were loaded directly into Salesforce, allowing Greenpeace to select the donors most at risk of churn to be included in GiveTel’s calling program. Three months after the calls we saw:
- Dataro’s predictions were accurate, with higher churn scores indicating a higher churn rate
- Most donors appreciated the call with very few cancellations
- Donors who received the call were less likely to churn overall than donors who did not receive the call
This sort of Engage & Retain campaign is only possible thanks to highly accurate predictive scoring.
Find out more about working with Dataro
What they said
“With Dataro's software, we are able to direct resources to the right place, at the right time. Now our marketing campaigns are more targeted and cost-effective.”
Want to see what Dataro can do for you?
More Case Studies
Amnesty International Australia has a loyal and passionate supporter base of human rights activists. Their “Leave a Legacy” initiative is an important opportunity for Amnesty donors to express their values and leave a legacy that continues to uphold human rights. In August 2021, Amnesty partnered with Dataro toRead more
Greenpeace Australia Pacific is the leading the charge fighting for our planet. AUNZ independent campaigning organization fighting for a green and peaceful future for our planet. To help them in their cause, Greenpeace Australia Pacific has used Dataro’s AI modelling software since 2019 to inform their data strategyRead more
Australia for UNHCR is the UN Refugee Agency’s national partner in Australia, raising funds and awareness to support displaced people across the globe. Direct mail appeals form a core part of Australia for UNHCR’s fundraising calendar. So in September 2021 the team embarked on a partnership with DataroRead more
UNICEF is a leading global non-profit working to improve the lives of children in need. As an organization that is 100% donor-funded, UNICEF Australia relies on the generosity of individual donors to fund their work. In 2020 UNICEF Australia partnered with Dataro to improve their direct mail appealRead more