Saving Greenpeace supporters, to help them save the world

Our propensity score software is helping Greenpeace retain regular givers for a more sustainable approach to fundraising.

 

Greenpeace AU wanted to reduce churn in their regular giving program. Using Dataro’s RG Churn propensity scores to identify the most ‘at risk’ donors, they commenced a monthly ‘Thank You’ calling program with GiveTel. The aim was to proactively engage with at risk donors to reduce churn. With this approach, Greenpeace saved an estimated 64 donors in a single month, raising an estimated extra $23,040 for the planet.

Key Results

  • 64 estimated extra donors retained in one month 
  • $23,040 estimated campaign return
  • 2.13 estimated campaign ROI

Greenpeace achieved a significant reduction in churn by contacting at risk regular givers via a ‘thank you’ calling program. This graph compares the expected churn rate, based on Dataro’s predictive scores, against actual churn in the call group, showing a significant improvement.

 How We Did It

Dataro used machine learning to generate propensity scores for all of Greenpeace’s active regular givers. These scores showed how likely each donor was to miss three gifts in a row in the next 6 months. Donor scores were loaded directly into Salesforce, allowing Greenpeace to select the donors most at risk of churn to be included in GiveTel’s calling program. Three months after the calls we saw:

  • Dataro’s predictions were accurate, with higher churn scores indicating a higher churn rate
  • Most donors appreciated the call with very few cancellations
  • Donors who received the call were less likely to churn overall than donors who did not receive the call

This sort of Engage & Retain campaign is only possible thanks to highly accurate predictive scoring.

Find out more about working with Dataro

What they said

“With Dataro's software, we are able to direct resources to the right place, at the right time. Now our marketing campaigns are more targeted and cost-effective.”

Luke Giuliani

CTO

Want to see what Dataro can do for you?

More Case Studies

How RFDS Vic’s data-driven approach has lifted their fundraising to new heights

How RFDS Vic’s data-driven approach has lifted their fundraising to new heights

Dataro have been working with Royal Flying Doctors Service Victoria since 2020 to help them implement data-driven fundraising strategies that deliver more donations and better fundraising ROIs across appeals, recurring giving and major gifts. As a not-for-profit aeromedical organisation, RFDS Vic rely on the generosity of their single,

Read more
QUT uses data to deliver better engagement strategies that help fund world-leading research

QUT uses data to deliver better engagement strategies that help fund world-leading research

In 2021 the Queensland University of Technology (QUT) advancement team were looking for a way to improve the efficiency of their engagement reporting and get better insights about their donors and fundraising program performance. While the existing reporting system worked well enough, the advancement team needed an easier

Read more
Helping RFDS Vic to engage the right major donors that help keep Flying Doctors flying

Helping RFDS Vic to engage the right major donors that help keep Flying Doctors flying

As a not-for-profit aeromedical organisation, Royal Flying Doctors Service Victoria rely on the help and generosity of the community to deliver essential health and emergency medical services.  While every donor has played an important role in keeping the Flying Doctor flying during a challenging few years, the growth

Read more
Chris O’Brien Lifehouse lifts appeal returns to help people living with cancer

Chris O’Brien Lifehouse lifts appeal returns to help people living with cancer

Chris O’Brien Lifehouse is a world-class integrated cancer treatment centre and hospital. A critical part of funding their work is the organisation’s appeals program. In 2020 the charity was looking for a way to increase net revenue by improving their campaign targeting. As part of their first campaign

Read more