Saving Greenpeace supporters, to help them save the world

Our propensity score software is helping Greenpeace retain regular givers for a more sustainable approach to fundraising.

 

Greenpeace AU wanted to reduce churn in their regular giving program. Using Dataro’s RG Churn propensity scores to identify the most ‘at risk’ donors, they commenced a monthly ‘Thank You’ calling program with GiveTel. The aim was to proactively engage with at risk donors to reduce churn. With this approach, Greenpeace saved an estimated 64 donors in a single month, raising an estimated extra $23,040 for the planet.

Key Results

  • 64 estimated extra donors retained in one month 
  • $23,040 estimated campaign return
  • 2.13 estimated campaign ROI

Greenpeace achieved a significant reduction in churn by contacting at risk regular givers via a ‘thank you’ calling program. This graph compares the expected churn rate, based on Dataro’s predictive scores, against actual churn in the call group, showing a significant improvement.

 How We Did It

Dataro used machine learning to generate propensity scores for all of Greenpeace’s active regular givers. These scores showed how likely each donor was to miss three gifts in a row in the next 6 months. Donor scores were loaded directly into Salesforce, allowing Greenpeace to select the donors most at risk of churn to be included in GiveTel’s calling program. Three months after the calls we saw:

  • Dataro’s predictions were accurate, with higher churn scores indicating a higher churn rate
  • Most donors appreciated the call with very few cancellations
  • Donors who received the call were less likely to churn overall than donors who did not receive the call

This sort of Engage & Retain campaign is only possible thanks to highly accurate predictive scoring.

Find out more about working with Dataro

What they said

“With Dataro's software, we are able to direct resources to the right place, at the right time. Now our marketing campaigns are more targeted and cost-effective.”

Luke Giuliani

CTO

Want to see what Dataro can do for you?

More Case Studies

Using AI to help Red Cross Donors Leave a Lasting Legacy

Using AI to help Red Cross Donors Leave a Lasting Legacy

In 2021 Australian Red Cross launched a new bequest program, “Friends of Red Cross Society”. The aim was to encourage more supporters to leave a legacy of support for people experiencing vulnerability. Understanding that one of the best places to find new bequestors is within your existing supporter

Read more
Greenpeace retain more monthly donors to protect our planet

Greenpeace retain more monthly donors to protect our planet

Greenpeace Australia Pacific is the leading independent campaigning organisation that fights for a green and peaceful future.  Greenpeace Australia Pacific has used Dataro’s AI modelling software since 2019 to inform their data strategy and improve fundraising outcomes across their direct mail and recurring giving programs.  The charity’s goal

Read more
Testing Dataro across Australia for UNHCR direct mail appeals

Testing Dataro across Australia for UNHCR direct mail appeals

Australia for UNHCR is the UN Refugee Agency’s national partner in Australia, raising funds and awareness to support displaced people across the globe.  Direct mail appeals form a core part of Australia for UNHCR’s fundraising calendar. So in September 2021 the team embarked on a partnership with Dataro

Read more
How UNICEF Australia use AI to raise more for children in need

How UNICEF Australia use AI to raise more for children in need

UNICEF is a leading global non-profit working to improve the lives of children in need. As an organization that is 100% donor-funded, UNICEF Australia relies on the generosity of individual donors to fund their work. In 2020 UNICEF Australia partnered with Dataro to improve their direct mail appeal

Read more