Dataro has officially launched its machine learning integration for Blackbaud’s NXT platform.

The integration allows NXT users to access Dataro’s state-of-the-art propensity modelling directly in the CRM without any manual data uploads required. More than half-a-dozen charities are already integrated.

“These integrations have the potential to revolutionise how charities use data to generate fundraising campaigns,” Dataro CEO Tim Paris said. “We’re excited about the opportunity to help more organisations use this technology to improve fundraising outcomes, both in Australia and abroad.”

Dataro uses its machine learning pipeline to help charities understand what their donors are likely to do next by generating ‘propensity scores’ for each donor. These scores allow charities to generate optimised campaign lists for single giving, regular giving and other fundraising programs.

“Dataro integrations offer many advantages over traditional campaign selection processes,” Dr Paris said. “These include higher fundraising ROIs and significant time savings when it comes to list selection. This innovation also opens up the technology to smaller organisations, which can now access and use cutting edge machine learning technology without needing to hire a data scientist.”

Dataro is a Certified Technology Partner in the Blackbaud Partner Network.

To find out more about Dataro integrations or to book a demonstration, contact Chris Paver at chris@dataro.io.