International Medical Corps turns recurring giving into an always-on journey with Doing Good Digital and Dataro

International Medical Corps is a global humanitarian nonprofit dedicated to saving lives and relieving suffering, improving quality of life through health interventions and responding rapidly to emergencies while strengthening local health systems.

Work like this relies on steady, predictable funding. So when International Medical Corps set out to grow recurring giving, the goal wasn’t “send more emails.” It was to build a reliable monthly donor engine that could keep running even when the team is stretched and the news cycle shifts.

This customer story was first shared by Doing Good Digital.

International Medical Corps’ recurring giving growth was constrained by manual decisions

International Medical Corps uses Blackbaud Raiser’s Edge as the database of record and Engaging Networks for fundraising emails. Before this program launched, recurring giving targeting relied on guesswork and manual segmentation, if it was happening at all.

That created predictable constraints:

• The work took time and was hard to repeat

• It was tough to build confidence in who should get the ask

• Recurring acquisition couldn’t run as an always-on operating rhythm

International Medical Corps didn’t just need “better insights.” They needed targeting that would hold up week after week.

International Medical Corps built a decisioning loop that activates inside the tools the team already uses

With support from Doing Good Digital and Dataro, International Medical Corps put a system in place that turns donor data into execution-ready decisions, then activates those decisions directly in Engaging Networks.

Dataro helps International Medical Corps identify likely monthly givers

Dataro continuously receives updated data from International Medical Corps’ database. Based on agreed rules and performance indicators, Dataro identifies supporters who are strong candidates for a recurring giving ask and places them into a dedicated recurring giving segment list.

The shift is simple: this isn’t a one-off list pull. It’s an ongoing decisioning loop.

JourneySync helps International Medical Corps activate that decisioning automatically in Engaging Networks

Once Dataro identifies recurring giving candidates, Doing Good Digital’s integration tool JourneySync automatically flags those supporters in Engaging Networks.

Their profiles update in real time, and they’re added straight into a recurring giving email journey without manual effort from the fundraising team.

In practice, the loop stays clean:

CRM → decisioning → activation → action

International Medical Corps keeps the donor experience human

Automation shouldn’t make donor communication feel automated.

In this journey, International Medical Corps keeps the message human:

• Doing Good Digital built the strategy and defined the journey

• International Medical Corps’ team wrote the emails to ensure the messaging felt thoughtful, personal, and aligned with their voice

• Emails were approved in advance

The principle’s straightforward:

AI supports targeting. Humans craft meaning.

International Medical Corps runs recurring acquisition as a repeatable operating rhythm

The goal isn’t a one-time campaign. It’s a weekly motion.

Each week, new supporters who are “ripe” for a recurring ask can be identified and added to the journey, so recurring acquisition doesn’t depend on someone remembering to rebuild lists by hand.

International Medical Corps converts one-time donors to monthly giving through a controlled journey

Doing Good Digital outlines the journey like this:

The donor

A donor who’s given one-time gifts and regularly engages with International Medical Corps’ email communications, but isn’t already a monthly donor.

The signal

Dataro’s predictive modeling identifies this donor as likely to become a recurring giver based on giving history and engagement data.

The decision

Doing Good Digital’s integrated system flags the donor in Engaging Networks, adds them to the recurring giving journey, and excludes them from other fundraising journeys based on clear rules. That removes the need for manual list building.

The experience

The donor receives a small number of recurring giving emails that:

• Acknowledge past support for International Medical Corps’ mission and share relevant impact stories

• Invite monthly giving as a way to provide ongoing support

All emails are written by International Medical Corps’ team and approved in advance.

The exit

The journey stops if the donor:

• Becomes a monthly donor or makes another gift

• Takes an action indicating outreach should pause

Donors aren’t left in journeys that no longer make sense.

International Medical Corps’ results are pending while the weekly flow runs

The program has just launched. Doing Good Digital notes they expect measurable lift from the ongoing weekly flow, and they’ll report back as results come in.

International Medical Corps gets recurring giving momentum when targeting becomes operable

Recurring giving growth often fails for operational reasons, not strategy.

When recurring acquisition depends on manual segmentation, it will always compete with everything else on the team’s plate. A system that produces execution-ready decisions and activates them inside existing tools helps teams:

• protect capacity

• reduce overlap and waste

• run recurring acquisition as a reliable operating rhythm

Dataro helps teams turn donor data into ranked actions they can execute

If you’re trying to grow recurring giving and you want a workflow that runs week after week, Dataro can help you turn donor data into clear, ranked decisions your team can act on inside your existing stack.