Better donor rankings, built on newer data and sector learning

Every appeal, phone call and stewardship plan starts with the same question: which donors should we focus on next? Time and budget are limited. That answer shapes everything that follows.

Dataro's updated models rank donors more accurately. They use newer data and what we've learned across the sector.

Newer data and better signals sharpen every rank

Dataro trains its predictive models on an ongoing basis. The updated models use newer data and better donor signals. We tested them on organizations they hadn't seen before. On that test, they ranked donors more accurately than the models they replace.

We're releasing the updates in stages. Regular giving models and an updated Interest Areas model come first.

Regular giving models go first

We tested each updated model on organizations it hadn't seen before. Each one ranked donors more accurately:

• Recurring Gift Upgrade ranks donors who will upgrade about 20% better. Contact the same number of donors, and it finds about 20% more who upgrade.

• Recurring Gift Churn Risk ranks donors who will cancel about 5% better. Contact the same number of donors, and it flags about 5% more who go on to cancel.

• Lapsed Recurring Gift Reactivation ranks lapsed donors who will restart their gift about 45% better. Contact the same number of lapsed donors, and it finds about 45% more who restart.

• Recurring Gift Conversion ranks donors who will start a regular gift about 30% better. Contact the same number of donors, and it finds about 25% more who start one.

The updated Interest Areas model uses a newer language model. It also works in more than one language.

Expect some scores and rankings to move

When the new models go live, some donors' scores and rankings will change. That's expected, because the models now use newer data. Some donors will move up and some will move down.

Dynamic lists will pick up the new scores on their own. Static saved audiences won't change.

What's next

More of Dataro's models will update over the coming weeks. We'll add them to this post as they go live.

Questions about the updates? Dataro customers can contact their customer success manager. New to Dataro? Book a demo to see what the models can do for you.