TRUSTED BY MISSION-DRIVEN
ORGANIZATIONS WORLDWIDE
Essentials
Best for 10k-250k active donors
For growing nonprofits ready to move beyond spreadsheets and gut instinct.
FROM
$15,000
/yr
Annual platform fee + $0.05 per active donor
WHAT'S INCLUDED:
Core prediction models
1 specialist fundraising model
CRM integration (push)
500 prospect research credits
Email & documentation support
Audience & campaign models
Marketing platform integrations
Dedicated CSM
Growth
Best for 25k-500k active donors
MOST POPULAR
For established organizations scaling a multi-channel fundraising program.
FROM
$25,000
/yr
Annual platform fee + $0.07 per active donor
EVERYTHING IN ESSENTIALS, PLUS:
2 specialist fundraising models
Audience & campaign models
CRM two-way sync
Marketing platform integrations
3,000 prospect research credits
10 user seats
Dedicated CSM
Data warehouse sync
Multi-entity & federated orgs
SSO & advanced security
Enterprise
Best for 250k+ active donors
For large organizations with complex data, teams, and compliance requirements.
FROM
$45,000
/yr
Annual platform fee + $0.10 per active donor
EVERYTHING IN GROWTH, PLUS:
3 specialist fundraising models
Multi-entity & federated orgs
10,000 prospect research credits
Unlimited user seats
SSO & advanced security
Priority SLA & executive reviews
Data warehouse sync
At 100,000 active donors, Dataro costs as little as $0.20 per donor per year — less than a postage stamp to run AI predictions across your entire database.
Not sure what your investment looks like?
Use the estimator below ⬇️
Predictions and models
Data and integrations
Prospect research
Scale and security
Support
CORE PREDICTIONS MODELS
Propensity to give
Ask amount optimization
Age inference
Channel recommendation
Future giving
PLATFORM & INFRASTRUCTURE
Benchmarking and reporting
Meta Ads & Google Ads connections
Data residency options: US, UK, AU
Dedicated onboarding
PRIVACY & SECURITY
SOC 2 Type II certified
GDPR & APA compliant
What does Dataro cost for your organization?
Move the slider to your approximate active donor count. These are indicative estimates — your sales contact will confirm the exact figure.
Estimates based on annual platform fee plus per-active-donor rate. Final pricing depends on your database size and configuration.
Extend your predictions where it matters most
Core predictions are included in every plan. These specialist models go deeper — add only what your program needs.
Major Donor Upgrade Model
Surfaces donors with the highest probability of making a transformational gift, factoring in giving history, capacity signals, and engagement depth.
Available for all plans
Bequest Propensity Model
Identifies donors most likely to leave a gift in their will. Built for planned giving programs that need to prioritize outreach at scale.
Available for all plans
Mid-Level Giving Model
Pinpoints donors ready to move beyond annual fund giving but not yet on a major gifts path. Often the most underworked segment.
Available for all plans
POPULAR
Reactivation Model
Scores lapsed donors by likelihood to give again, so reactivation campaigns reach the right people — not just the most recently lapsed.
Available for all plans
POPULAR
Ask Amount Optimization
Predicts the optimal ask per donor to maximize revenue without suppressing conversion. Works across direct mail, email, and telefundraising.
Available for all plans
Custom Model Training
A bespoke model built on your organization's unique data. For programs with atypical giving patterns or niche donor segments standard models can't cover.
Available for Enterprise
Not sure which models your program needs?
Your sales contact will map your fundraising goals to the right predictions during the demo.
Everything you might be wondering
Is there a free trial?
We don't offer self-serve trials. Instead we run a structured demo scoped to your data and fundraising goals — so you see exactly what Dataro would surface for your organization, not a generic sandbox.
How is pricing determined?
Pricing combines an annual platform fee with a per-active-donor rate. The "from" prices shown are starting points — your final investment depends on your database size. Use the estimator above to get an indicative figure, then talk to sales for an exact proposal.
What counts as an "active donor"?
Active donors are records in your database that Dataro runs predictions against. Your sales contact will help you determine the right count based on how your CRM is structured and which segments you want to include.
Which CRMs does Dataro integrate with?
Dataro integrates with the major nonprofit CRMs including Salesforce NPSP, Raiser's Edge NXT, Virtuous, and more. Ask about your specific CRM during your demo call.
What does prospect research cover — and why is it US only?
Prospect research enriches your donor records with wealth and capacity data. It's currently available for US-based records only. AU and UK expansion is in progress — ask your sales contact for an estimated timeline.
How long does onboarding take?
Most organizations are live within 4–6 weeks. Enterprise implementations with complex data environments or custom model training may take longer. Every plan includes a structured onboarding — you're never left to figure it out alone.
Does Dataro support data residency requirements?
Yes. All plans include regional data residency across US, UK, and AU environments. Enterprise adds local hosting options for organizations with stricter data sovereignty requirements — common for large federated orgs and those under specific regulatory frameworks.
What if I'm not sure which plan is right?
Book a demo and tell us about your program. We'll recommend the right fit — and if your needs grow, upgrading is straightforward. We'd rather put you on the right plan than oversell you on one you don't need yet.
Ready to see it on your data?
No sandbox demos. We scope every session to your organization, your CRM, and your fundraising goals.
