Direct Mail & Telemarketing

Run tighter campaigns. Protect your results.

Dataro tells your team exactly who to contact, through which channel, and what to ask — so every direct mail and telemarketing campaign goes out with a defensible audience and a clear expected return.

blackbaud logo
card showing favorite giving channel: mail
various direct marketing audiences, including those likely to give to mail and telemarketing appeals, donors with high projected future giving, and donors interested in disaster relief.
favorite payment method: check
ideal ask amount: $125 (above average)

Direct Mail & Telemarketing

Run tighter campaigns. Protect your results.

Dataro tells your team exactly who to contact, through which channel, and what to ask — so every direct mail and telemarketing campaign goes out with a defensible audience and a clear expected return.

blackbaud logo
card showing favorite giving channel: mail
various direct marketing audiences, including those likely to give to mail and telemarketing appeals, donors with high projected future giving, and donors interested in disaster relief.
favorite payment method: check
ideal ask amount: $125 (above average)

Direct Mail & Telemarketing

Run tighter campaigns. Protect your results.

Dataro tells your team exactly who to contact, through which channel, and what to ask — so every direct mail and telemarketing campaign goes out with a defensible audience and a clear expected return.

blackbaud logo
card showing favorite giving channel: mail
various direct marketing audiences, including those likely to give to mail and telemarketing appeals, donors with high projected future giving, and donors interested in disaster relief.
favorite payment method: check
ideal ask amount: $125 (above average)

A ranked contact list. Ready before the brief is written.

Dataro's predictive models score your entire donor file and build a ranked audience for every appeal — direct mail, telemarketing, or both. No manual list pulls. No spreadsheet debates. Just a defensible contact list your team can approve and action.

two people who are part of an audience called "High appeal ROI" with different channel preferences and interest areas displayed.

A ranked contact list. Ready before the brief is written.

Dataro's predictive models score your entire donor file and build a ranked audience for every appeal — direct mail, telemarketing, or both. No manual list pulls. No spreadsheet debates. Just a defensible contact list your team can approve and action.

two people who are part of an audience called "High appeal ROI" with different channel preferences and interest areas displayed.

A ranked contact list. Ready before the brief is written.

Dataro's predictive models score your entire donor file and build a ranked audience for every appeal — direct mail, telemarketing, or both. No manual list pulls. No spreadsheet debates. Just a defensible contact list your team can approve and action.

two people who are part of an audience called "High appeal ROI" with different channel preferences and interest areas displayed.

The right ask. For each donor. Every campaign.

Dataro's ask-amount optimisation uses each donor's giving history and predictive signals to recommend the right amount at the right time — so your team stops guessing on upgrade thresholds and starts making asks with confidence.


  • Optimised ask amounts by donor

  • Personalised appeal content matched to interest areas

  • Channel recommendations based on giving behaviour

  • Suppression logic built in — protect lapsing donors automatically

A group of people, part of an audience called "most likely to give to mail appeal." Their favourite giving channel is mail, and their interest area is education.

The right ask. For each donor. Every campaign.

Dataro's ask-amount optimisation uses each donor's giving history and predictive signals to recommend the right amount at the right time — so your team stops guessing on upgrade thresholds and starts making asks with confidence.


  • Optimised ask amounts by donor

  • Personalised appeal content matched to interest areas

  • Channel recommendations based on giving behaviour

  • Suppression logic built in — protect lapsing donors automatically

A group of people, part of an audience called "most likely to give to mail appeal." Their favourite giving channel is mail, and their interest area is education.

The right ask. For each donor. Every campaign.

Dataro's ask-amount optimisation uses each donor's giving history and predictive signals to recommend the right amount at the right time — so your team stops guessing on upgrade thresholds and starts making asks with confidence.


  • Optimised ask amounts by donor

  • Personalised appeal content matched to interest areas

  • Channel recommendations based on giving behaviour

  • Suppression logic built in — protect lapsing donors automatically

A group of people, part of an audience called "most likely to give to mail appeal." Their favourite giving channel is mail, and their interest area is education.

Less manual work. More time on the decisions that matter.

Dataro automates the time-consuming parts — list building, audience segmentation, response tracking, and campaign attribution — so your team’s capacity goes toward judgment and execution, not administration.

A selection of reports, including counts of donors and donations, and benchmarks comparing the numbers with other non-profit organizations.

Less manual work. More time on the decisions that matter.

Dataro automates the time-consuming parts — list building, audience segmentation, response tracking, and campaign attribution — so your team’s capacity goes toward judgment and execution, not administration.

A selection of reports, including counts of donors and donations, and benchmarks comparing the numbers with other non-profit organizations.

Less manual work. More time on the decisions that matter.

Dataro automates the time-consuming parts — list building, audience segmentation, response tracking, and campaign attribution — so your team’s capacity goes toward judgment and execution, not administration.

A selection of reports, including counts of donors and donations, and benchmarks comparing the numbers with other non-profit organizations.

Year-End Appeal Target Calculator

Predict the audience size your year-end appeal actually needs. Dataro's benchmarks and campaign data give you a target you can present to leadership with confidence — not a number you reverse-engineered from last year's budget.

Year-End Appeal Target Calculator

Predict the audience size your year-end appeal actually needs. Dataro's benchmarks and campaign data give you a target you can present to leadership with confidence — not a number you reverse-engineered from last year's budget.

Year-End Appeal Target Calculator

Predict the audience size your year-end appeal actually needs. Dataro's benchmarks and campaign data give you a target you can present to leadership with confidence — not a number you reverse-engineered from last year's budget.

What fundraising leaders say

Don’t just take our word for it — here’s what real Dataro users think:

I was completely blown away by the whole process.

In 20 years of pulling mailing lists, this was absolutely the easiest direct mail campaign ever. I’ve never seen an ROI of around 500% with such a significant increase in donor gift size.

Amy Dana

Amy Dana

Database Administrator
Bat Conservation International

A game-changer for our fundraising.

We’ve seen significant improvements in our direct mail appeal performance. We’re consistently raising more revenue from less outreach, which has saved us time and money and is delivering much higher campaign ROIs.

Katie May

Katie May

Individual Giving Manager
Pancreatic Cancer UK

We couldn’t be happier with the results!

We raised nearly $1 million in additional gifts using Dataro’s AI donor predictions to target our monthly direct mail appeals in 2022. With Dataro, we’re reliably finding the best donors for our campaigns, and with less effort than before.

International non-profit

What fundraising leaders say

Don’t just take our word for it — here’s what real Dataro users think:

I was completely blown away by the whole process.

In 20 years of pulling mailing lists, this was absolutely the easiest direct mail campaign ever. I’ve never seen an ROI of around 500% with such a significant increase in donor gift size.

Amy Dana

Amy Dana

Database Administrator
Bat Conservation International

A game-changer for our fundraising.

We’ve seen significant improvements in our direct mail appeal performance. We’re consistently raising more revenue from less outreach, which has saved us time and money and is delivering much higher campaign ROIs.

Katie May

Katie May

Individual Giving Manager
Pancreatic Cancer UK

We couldn’t be happier with the results!

We raised nearly $1 million in additional gifts using Dataro’s AI donor predictions to target our monthly direct mail appeals in 2022. With Dataro, we’re reliably finding the best donors for our campaigns, and with less effort than before.

International non-profit

What fundraising leaders say

Don’t just take our word for it — here’s what real Dataro users think:

I was completely blown away by the whole process.

In 20 years of pulling mailing lists, this was absolutely the easiest direct mail campaign ever. I’ve never seen an ROI of around 500% with such a significant increase in donor gift size.

Amy Dana

Amy Dana

Database Administrator
Bat Conservation International

A game-changer for our fundraising.

We’ve seen significant improvements in our direct mail appeal performance. We’re consistently raising more revenue from less outreach, which has saved us time and money and is delivering much higher campaign ROIs.

Katie May

Katie May

Individual Giving Manager
Pancreatic Cancer UK

We couldn’t be happier with the results!

We raised nearly $1 million in additional gifts using Dataro’s AI donor predictions to target our monthly direct mail appeals in 2022. With Dataro, we’re reliably finding the best donors for our campaigns, and with less effort than before.

International non-profit

Watch how it works.

See how a fundraising team builds a direct mail appeal audience in Dataro — from a ranked contact list to campaign launch.

Watch how it works.

See how a fundraising team builds a direct mail appeal audience in Dataro — from a ranked contact list to campaign launch.

Watch how it works.

See how a fundraising team builds a direct mail appeal audience in Dataro — from a ranked contact list to campaign launch.

Get Started

Know who to focus on before you spend your budget.

Dataro gives your team ranked recommendations — a smaller, higher-confidence audience and a clear next step.

Get Started

Know who to focus on before you spend your budget.

Dataro gives your team ranked recommendations — a smaller, higher-confidence audience and a clear next step.

Get Started

Know who to focus on before you spend your budget.

Dataro gives your team ranked recommendations — a smaller, higher-confidence audience and a clear next step.