Audience building

Ranked, decision-ready audiences. For every campaign.

Instantly identify the right donors for every appeal — and surface new opportunities you'd otherwise miss. Dataro turns your CRM data into clear, prioritised audiences your team can act on immediately.

Your CRM already has the answers. Dataro surfaces them.

Every interaction your donors have had is a signal. Dataro reads those signals at scale — so your team understands who's ready to give, who's ready to upgrade, and who needs a different approach. Before you build a single list.

Know your donors

Dataro tells you what your CRM can’t — likelihood scores, behavioural signals, and ranked priorities for each donor across your programs.

Personalize at scale

Predict how each donor will respond to your next campaign, so you can tailor the approach for each one without the manual work.

Audience building

Ranked, decision-ready audiences. For every campaign.

Instantly identify the right donors for every appeal — and surface new opportunities you'd otherwise miss. Dataro turns your CRM data into clear, prioritised audiences your team can act on immediately.

Your CRM already has the answers. Dataro surfaces them.

Every interaction your donors have had is a signal. Dataro reads those signals at scale — so your team understands who's ready to give, who's ready to upgrade, and who needs a different approach. Before you build a single list.

Know your donors

Dataro tells you what your CRM can’t — likelihood scores, behavioural signals, and ranked priorities for each donor across your programs.

Personalize at scale

Predict how each donor will respond to your next campaign, so you can tailor the approach for each one without the manual work.

Audience building

Ranked, decision-ready audiences. For every campaign.

Instantly identify the right donors for every appeal — and surface new opportunities you'd otherwise miss. Dataro turns your CRM data into clear, prioritised audiences your team can act on immediately.

Your CRM already has the answers. Dataro surfaces them.

Every interaction your donors have had is a signal. Dataro reads those signals at scale — so your team understands who's ready to give, who's ready to upgrade, and who needs a different approach. Before you build a single list.

Know your donors

Dataro tells you what your CRM can’t — likelihood scores, behavioural signals, and ranked priorities for each donor across your programs.

Personalize at scale

Predict how each donor will respond to your next campaign, so you can tailor the approach for each one without the manual work.

The right audience for every appeal. Already ranked.

Dataro automatically builds the right audience for each campaign — direct mail, telemarketing, digital — and ranks donors by likelihood to give. So your team spends less time debating the list and more time executing the campaign.

Two AI-segmented audiences, showing donors likely to respond to a mail appeal and telemarketing appeal

The right audience for every appeal. Already ranked.

Dataro automatically builds the right audience for each campaign — direct mail, telemarketing, digital — and ranks donors by likelihood to give. So your team spends less time debating the list and more time executing the campaign.

Two AI-segmented audiences, showing donors likely to respond to a mail appeal and telemarketing appeal

The right audience for every appeal. Already ranked.

Dataro automatically builds the right audience for each campaign — direct mail, telemarketing, digital — and ranks donors by likelihood to give. So your team spends less time debating the list and more time executing the campaign.

Two AI-segmented audiences, showing donors likely to respond to a mail appeal and telemarketing appeal

Highlight the donors your strategy would have missed.

Dataro automatically identifies audiences you haven't built a strategy for yet — lapsed donors approaching a milestone, year-end givers ready to re-engage, recent acquires most likely to convert to monthly. So you can act before the window closes, not after.

three AI-segmented audiences showing donors who give at year-end, upcoming donor anniversaries, and recently acquired donors who are likely to give again.

Highlight the donors your strategy would have missed.

Dataro automatically identifies audiences you haven't built a strategy for yet — lapsed donors approaching a milestone, year-end givers ready to re-engage, recent acquires most likely to convert to monthly. So you can act before the window closes, not after.

three AI-segmented audiences showing donors who give at year-end, upcoming donor anniversaries, and recently acquired donors who are likely to give again.

Highlight the donors your strategy would have missed.

Dataro automatically identifies audiences you haven't built a strategy for yet — lapsed donors approaching a milestone, year-end givers ready to re-engage, recent acquires most likely to convert to monthly. So you can act before the window closes, not after.

three AI-segmented audiences showing donors who give at year-end, upcoming donor anniversaries, and recently acquired donors who are likely to give again.

Your rules. Dataro's intelligence. Full control.

Every organization has its own targeting logic, suppression rules, and sign-off requirements. Dataro's Smart Audiences let you layer your own criteria on top of AI-powered predictions — so the final list reflects your judgment, backed by the data.

A screenshot of Dataro’s custom audience builder

Your rules. Dataro's intelligence. Full control.

Every organization has its own targeting logic, suppression rules, and sign-off requirements. Dataro's Smart Audiences let you layer your own criteria on top of AI-powered predictions — so the final list reflects your judgment, backed by the data.

A screenshot of Dataro’s custom audience builder

Your rules. Dataro's intelligence. Full control.

Every organization has its own targeting logic, suppression rules, and sign-off requirements. Dataro's Smart Audiences let you layer your own criteria on top of AI-powered predictions — so the final list reflects your judgment, backed by the data.

A screenshot of Dataro’s custom audience builder

What fundraising leaders say

Don't take our word for it — here's what Dataro users think.

I was completely blown away by the whole process.

In 20 years of pulling mailing lists, this was absolutely the easiest direct mail campaign ever. I’ve never seen an ROI of around 500% with such a significant increase in donor gift size.

Amy Dana

Amy Dana

Database Administrator
Bat Conservation International

An astounding result!

Using Dataro's AI donor targeting, we've increased our revenue for direct mail appeals, and we've even been mailing fewer people.

Taylor Schulz

Taylor Schulz

Retention Marketing Specialist
UNICEF

What used to take us months now takes us hours, and we’re raising more than ever before.

Using Dataro, we have consistently been raising more through our appeals while spending less on mail and postage and saving so much time in the planning process.

Madison Murphy

Madison Murphy

Single Giving Manager
Canteen

What fundraising leaders say

Don't take our word for it — here's what Dataro users think.

I was completely blown away by the whole process.

In 20 years of pulling mailing lists, this was absolutely the easiest direct mail campaign ever. I’ve never seen an ROI of around 500% with such a significant increase in donor gift size.

Amy Dana

Amy Dana

Database Administrator
Bat Conservation International

An astounding result!

Using Dataro's AI donor targeting, we've increased our revenue for direct mail appeals, and we've even been mailing fewer people.

Taylor Schulz

Taylor Schulz

Retention Marketing Specialist
UNICEF

What used to take us months now takes us hours, and we’re raising more than ever before.

Using Dataro, we have consistently been raising more through our appeals while spending less on mail and postage and saving so much time in the planning process.

Madison Murphy

Madison Murphy

Single Giving Manager
Canteen

What fundraising leaders say

Don't take our word for it — here's what Dataro users think.

I was completely blown away by the whole process.

In 20 years of pulling mailing lists, this was absolutely the easiest direct mail campaign ever. I’ve never seen an ROI of around 500% with such a significant increase in donor gift size.

Amy Dana

Amy Dana

Database Administrator
Bat Conservation International

An astounding result!

Using Dataro's AI donor targeting, we've increased our revenue for direct mail appeals, and we've even been mailing fewer people.

Taylor Schulz

Taylor Schulz

Retention Marketing Specialist
UNICEF

What used to take us months now takes us hours, and we’re raising more than ever before.

Using Dataro, we have consistently been raising more through our appeals while spending less on mail and postage and saving so much time in the planning process.

Madison Murphy

Madison Murphy

Single Giving Manager
Canteen

Get Started

Know who to focus on before you spend your budget.

Dataro gives your team ranked recommendations — a smaller, higher-confidence audience and a clear next step.

Get Started

Know who to focus on before you spend your budget.

Dataro gives your team ranked recommendations — a smaller, higher-confidence audience and a clear next step.

Get Started

Know who to focus on before you spend your budget.

Dataro gives your team ranked recommendations — a smaller, higher-confidence audience and a clear next step.