Plans and Pricing

Predictive AI models

Predictive AI models

Built for organisations that can't afford to guess

Built for organisations that can't afford to guess

Every plan includes onboarding, dedicated support,
and the decision layer to replace guesswork with clear priorities.

Every plan includes onboarding, dedicated support,and the decision layer to replace guesswork with clear priorities.

TRUSTED BY MISSION-DRIVEN
ORGANIZATIONS WORLDWIDE

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Essentials

For fundraising teams ready to turn donor data into decisions.

FROM

$15,000

/year

Annual platform fee + $0.10 per active donor

What's included:

Core prediction models

25 prospect research credits per year

5 users

Dedicated CSM

Marketing platform integrations

Multi-entity & federated organisations

SSO & advanced security

Growth

For organisations scaling multi-channel fundraising.

MOST POPULAR

FROM

$25,000

/year

Annual platform fee + $0.12 per active donor

Everything in Essentials, plus:

Marketing platform integrations

1K prospect research credits/year

10 users

Dedicated CSM

Multi-entity & federated organisations

SSO & advanced security

Enterprise

For organisations with complex data and compliance needs.

Talk to sales

Annual platform fee + A$0.14 per active donor

EVERYTHING IN GROWTH, PLUS:

3K prospect research credits/year

Unlimited users

Multi-entity & federated organisations

Priority SLA & executive reviews

SSO & advanced security

At 100,000 active donors, Dataro costs as little as $0.20 per donor per year. That's less than the postage on a single appeal letter — to rank every donor in your database for your next campaign.

Not sure what it would cost for your team?

Included with all plans

CORE PREDICTION MODELS

Next Gift Likelihood

Recommended Ask

Lifetime Value Forecast

Estimated age

CONTENT & CAMPAIGNS

AI-assisted content

Meta Ads & Google Ads connections

Benchmarking and reporting

PLATFORM & SECURITY

Data residency options: US, UK, AU

Dedicated onboarding

SOC 2 Type II certification

GDPR & APA compliance

Compare plans and features

Essentials

Turn donor data into decisions.

Growth

Scale multi-channel fundraising.

Enterprise

Built for complex data and compliance.

Predictions and models

Specialist fundraising models

Added on top of core predictions

3

6

All models

Specialist fundraising models

Added on top of core predictions

3

6

All models

Data and integrations

CRM integration

Two-way sync

Monthly sync

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Weekly catch-up

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Weekly sync

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CRM integration

Two-way sync

Monthly sync

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Weekly catch-up

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Weekly sync

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Marketing platform integrations

Marketing platform integrations

Custom data fields

Map non-standard fields from your CRM

10

25

80

Custom data fields

Map non-standard fields from your CRM

10

25

80

Prospect research

Prospect research credits

US only

300 credits/year

1,000 credits/year

3,000 credits/year

Prospect research credits

US only

300 credits/year

1,000 credits/year

3,000 credits/year

Scale and security

Users

5

10

Unlimited

Users

5

10

Unlimited

Multi-entity & federated organisations

Multi-entity & federated organisations

SSO & advanced security

SSO & advanced security

Data residency

Regional

US, UK, or AU

Regional

US, UK or AU

Regional

US, UK or AU

Data residency

Regional

US, UK, or AU

Regional

US, UK or AU

Regional

US, UK or AU

Support

Onboarding & account support

Guided onboarding, email and documentation

Dedicated customer success manager

Dedicated customer success manager + priority SLA + executive sponsor

Onboarding & account support

Guided onboarding, email and documentation

Dedicated customer success manager

Dedicated customer success manager + priority SLA + executive sponsor

Customer workshops

Customer workshops

Cost estimator

Predictive AI models

How much does Dataro cost for your team?

What does Dataro cost for your organisation?

Move the slider to your approximate active donor count for a rough estimate. Talk to sales for an exact quote.

Active donors in your database

10,000

up to

10k

up to

25k

up to

50k

up to

100k

up to

250k

up to

500k

up to

750k

up to

1M

up to

1M+

Essentials

$15,000 platform + $1,000 donor fee
Effective cost: $1.60 per donor

Growth

$25,000 platform + $1,200 donor fee
Effective cost: $2.62 per donor

$26,200

/yr · estimated

BEST VALUE

Enterprise

Talk to sales for a custom quote

BEST VALUE

Active donors in your database

Please preview on desktop for a more accurate breakdown.

up to

10k

up to

50k

up to

100k

up to

250k

up to

500k

up to

1M

Essentials

$15,000 platform + $1,000 donor fee
Effective cost: $1.60 per donor

Growth

$25,000 platform + $1,200 donor fee
Effective cost: $2.62 per donor

$26,200

/yr · estimated

BEST VALUE

Enterprise

Talk to sales for a custom quote

BEST VALUE

Specialist Models

Predictive AI models

Specialist models for every fundraising programme

Core models come standard. Add specialist models for appeals, monthly giving, mid-value, major, or legacy — only what your team needs.

Best Channel

What's the best channel to reach each donor? Recommends the channel — mail, email, phone or SMS — where each donor is most likely to respond, based on their giving history.

Use cases

Appeals

Cross-program

Best Channel

What's the best channel to reach each donor? Recommends the channel — mail, email, phone or SMS — where each donor is most likely to respond, based on their giving history.

Use cases

Appeals

Cross-program

Recurring Donor Churn Risk

Which recurring donors are at risk of cancelling? Flags active recurring donors most likely to stop giving, so your team can intervene before they churn.

Use cases

Recurring giving

Retention

Recurring Donor Churn Risk

Which recurring donors are at risk of cancelling? Flags active recurring donors most likely to stop giving, so your team can intervene before they churn.

Use cases

Recurring giving

Retention

Likelihood of recurring donations

Which one-time donors are most likely to start recurring? Ranks donors by their likelihood of starting a recurring gift (any cadence), so you can target conversion asks to the right people.

Use cases

Recurring giving

Acquisition

Likelihood of recurring donations

Which one-time donors are most likely to start recurring? Ranks donors by their likelihood of starting a recurring gift (any cadence), so you can target conversion asks to the right people.

Use cases

Recurring giving

Acquisition

Lapsed Donor Reactivation

Which lapsed donors are most likely to come back? Scores donors who haven't given in the past 24 months by their likelihood of reactivating, so you invest reactivation budget where it will actually work.

Use cases

Appeals

Retention

Lapsed Donor Reactivation

Which lapsed donors are most likely to come back? Scores donors who haven't given in the past 24 months by their likelihood of reactivating, so you invest reactivation budget where it will actually work.

Use cases

Appeals

Retention

Appeal Response

How likely is each donor to respond to a direct mail appeal? Scores every donor in your file so you can size your audience, cut waste and still capture every likely gift.

Use cases

Appeals

Appeal Response

How likely is each donor to respond to a direct mail appeal? Scores every donor in your file so you can size your audience, cut waste and still capture every likely gift.

Use cases

Appeals

20 specialist models and counting

Browse the full library to find the ones that suit your programs.

Not sure which models your program needs?

Your sales contact will map your fundraising goals to the right predictions during the demo.

Common Questions

Predictive AI models

Everything you might be wondering

Is there a free trial?

We don't offer self-serve trials. Every demo is scoped to your data, your CRM, and your fundraising goals, so you see what Dataro would actually surface for your donors — not a generic sandbox.

How is pricing determined?

An annual platform fee plus a per-active-donor rate. The "from" prices are starting points — your total depends on your database size. Run the cost estimator for a quick estimate, or talk to sales for a custom quote.

What counts as an "active donor"?

Any individual with at least one gift in the past 24 months, measured as of the end of the previous quarter. The exact count depends on your CRM structure and which segments you include — we'll confirm it together during your demo.

Which CRMs does Dataro integrate with?

Dataro integrates with major not-for-profit CRMs. Available integrations depend on your plan:

  • Essentials — Blackbaud Raiser's Edge NXT, Salesforce Nonprofit Success Pack, Salesforce Nonprofit Cloud, HubSpot, CharityCRM, Beacon, Virtuous

  • Growth — everything in Essentials, plus Blackbaud CRM, Microsoft Dynamics, and custom Salesforce configurations

  • Enterprise — everything in Growth, plus other CRMs, custom data warehouses, and platforms like Snowflake

Don't see yours? Ask during your demo call.

What does prospect research cover — and why is it US only?






ProspectAI scans public sources — news, foundation relationships, annual reports, wealth databases, and more — to build a complete picture of your donors' capacity, affinity, and conversation starters. Each profile is fully cited and ready to use before a major-gift meeting.






It's currently available for US-based records only because of data provider coverage. AU and UK expansion is in progress.

How long does onboarding take?

Most organisations are live within 4–6 weeks. Enterprise implementations with complex data or custom models can take longer. Every plan includes guided onboarding — you're never left to figure it out alone.

Does Dataro support data residency requirements?

Yes. All plans include regional data residency in the US, UK, and AU, so your data stays in the region you select.

What if I'm not sure which plan is right?

We'd rather put you on the right plan than oversell you on one you don't need yet. Book a demo, tell us about your program, and we'll recommend the right fit. You can upgrade any time as your needs grow.

See what your data can do

Every demo is scoped to your organisation, your CRM, and your fundraising goals.