Major & Planned Giving

Know which donors are ready for a major gift conversation.

Dataro identifies your highest-potential major and planned giving prospects — and surfaces the capacity, affinity and behavioural signals your team needs to approach them with confidence. Fewer cold calls. More meaningful conversations.

blackbaud logo
card showing favorite giving channel: mail
various direct marketing audiences, including those likely to give to mail and telemarketing appeals, donors with high projected future giving, and donors interested in disaster relief.
favorite payment method: check
ideal ask amount: $125 (above average)

Major & Planned Giving

Know which donors are ready for a major gift conversation.

Dataro identifies your highest-potential major and planned giving prospects — and surfaces the capacity, affinity and behavioural signals your team needs to approach them with confidence. Fewer cold calls. More meaningful conversations.

blackbaud logo
card showing favorite giving channel: mail
various direct marketing audiences, including those likely to give to mail and telemarketing appeals, donors with high projected future giving, and donors interested in disaster relief.
favorite payment method: check
ideal ask amount: $125 (above average)

Major & Planned Giving

Know which donors are ready for a major gift conversation.

Dataro identifies your highest-potential major and planned giving prospects — and surfaces the capacity, affinity and behavioural signals your team needs to approach them with confidence. Fewer cold calls. More meaningful conversations.

blackbaud logo
card showing favorite giving channel: mail
various direct marketing audiences, including those likely to give to mail and telemarketing appeals, donors with high projected future giving, and donors interested in disaster relief.
favorite payment method: check
ideal ask amount: $125 (above average)

Your major gift prospects are already in your file.

Dataro's predictive models surface donors showing the signals of a major gift relationship — capacity indicators, giving trajectory, affinity markers — before your team has had a single conversation with them. So your major gifts officer walks in prepared, not prospecting blind.

A woman who is 91% likely to make a major gift, with a preferred giving channel of mail.

Your major gift prospects are already in your file.

Dataro's predictive models surface donors showing the signals of a major gift relationship — capacity indicators, giving trajectory, affinity markers — before your team has had a single conversation with them. So your major gifts officer walks in prepared, not prospecting blind.

A woman who is 91% likely to make a major gift, with a preferred giving channel of mail.

Your major gift prospects are already in your file.

Dataro's predictive models surface donors showing the signals of a major gift relationship — capacity indicators, giving trajectory, affinity markers — before your team has had a single conversation with them. So your major gifts officer walks in prepared, not prospecting blind.

A woman who is 91% likely to make a major gift, with a preferred giving channel of mail.

Find donors open to a legacy conversation.

Planned giving outreach requires precision. Dataro identifies the donors in your file who are most likely to consider a bequest — based on age, giving history, loyalty signals and affinity — so your team approaches the right people at the right time, not just the longest-standing donors.

A group of people who are part of the top planned giving prospects audience, with an interest area of disaster relief.

Find donors open to a legacy conversation.

Planned giving outreach requires precision. Dataro identifies the donors in your file who are most likely to consider a bequest — based on age, giving history, loyalty signals and affinity — so your team approaches the right people at the right time, not just the longest-standing donors.

A group of people who are part of the top planned giving prospects audience, with an interest area of disaster relief.

Find donors open to a legacy conversation.

Planned giving outreach requires precision. Dataro identifies the donors in your file who are most likely to consider a bequest — based on age, giving history, loyalty signals and affinity — so your team approaches the right people at the right time, not just the longest-standing donors.

A group of people who are part of the top planned giving prospects audience, with an interest area of disaster relief.

Stewardship grounded in what you actually know.

Dataro surfaces the donor-level intelligence your team needs to make every major gift touchpoint count — giving preferences, communication history, affinity signals, and suggested next actions. So your stewardship plan reflects the individual, not a segment they've been sorted into.


  • Donor affinities and interest areas

  • Personalised communication cadence

  • Planned giving readiness signals

A screenshot of Dataro's custom audience builder

Stewardship grounded in what you actually know.

Dataro surfaces the donor-level intelligence your team needs to make every major gift touchpoint count — giving preferences, communication history, affinity signals, and suggested next actions. So your stewardship plan reflects the individual, not a segment they've been sorted into.


  • Donor affinities and interest areas

  • Personalised communication cadence

  • Planned giving readiness signals

A screenshot of Dataro's custom audience builder

Stewardship grounded in what you actually know.

Dataro surfaces the donor-level intelligence your team needs to make every major gift touchpoint count — giving preferences, communication history, affinity signals, and suggested next actions. So your stewardship plan reflects the individual, not a segment they've been sorted into.


  • Donor affinities and interest areas

  • Personalised communication cadence

  • Planned giving readiness signals

A screenshot of Dataro's custom audience builder

Walk into every major donor meeting fully prepared.

ProspectAI automates the research your team used to spend hours doing manually — comprehensive donor profiles, capacity assessments, due diligence, and conversation starters — so your major gifts officers spend time on relationships, not research.

Walk into every major donor meeting fully prepared.

ProspectAI automates the research your team used to spend hours doing manually — comprehensive donor profiles, capacity assessments, due diligence, and conversation starters — so your major gifts officers spend time on relationships, not research.

Walk into every major donor meeting fully prepared.

ProspectAI automates the research your team used to spend hours doing manually — comprehensive donor profiles, capacity assessments, due diligence, and conversation starters — so your major gifts officers spend time on relationships, not research.

What philanthropy teams say

Don't take our word for it — here's what real Dataro users think:

We wouldn’t be without Dataro’s major donor predictions now.

Dataro’s AI donor predictions has made our major donor prospect research and stewardship process far more robust!

Naomi Lehrer

Naomi Lehrer

Philanthropy Manager
Royal Flying Doctor Service (Victoria)

Dataro adds extra capacity to our under-resourced philanthropy team.

Our philanthropy managers are doing the work of three people, so anything that automates our processes and helps us effectively prioritise our outreach efforts is key.

JDRF

JDRF

Twice as good as anything we have done in the past to identify our best bequest prospects.

Dataro is a quick, easy and accurate way to find our top donors to have conversations with about leaving a gift in their Will.

Michelle Wheeler

Michelle Wheeler

Philanthropy Officer
RSPCA WA

What philanthropy teams say

Don't take our word for it — here's what real Dataro users think:

We wouldn’t be without Dataro’s major donor predictions now.

Dataro’s AI donor predictions has made our major donor prospect research and stewardship process far more robust!

Naomi Lehrer

Naomi Lehrer

Philanthropy Manager
Royal Flying Doctor Service (Victoria)

Dataro adds extra capacity to our under-resourced philanthropy team.

Our philanthropy managers are doing the work of three people, so anything that automates our processes and helps us effectively prioritise our outreach efforts is key.

JDRF

JDRF

Twice as good as anything we have done in the past to identify our best bequest prospects.

Dataro is a quick, easy and accurate way to find our top donors to have conversations with about leaving a gift in their Will.

Michelle Wheeler

Michelle Wheeler

Philanthropy Officer
RSPCA WA

What philanthropy teams say

Don't take our word for it — here's what real Dataro users think:

We wouldn’t be without Dataro’s major donor predictions now.

Dataro’s AI donor predictions has made our major donor prospect research and stewardship process far more robust!

Naomi Lehrer

Naomi Lehrer

Philanthropy Manager
Royal Flying Doctor Service (Victoria)

Dataro adds extra capacity to our under-resourced philanthropy team.

Our philanthropy managers are doing the work of three people, so anything that automates our processes and helps us effectively prioritise our outreach efforts is key.

JDRF

JDRF

Twice as good as anything we have done in the past to identify our best bequest prospects.

Dataro is a quick, easy and accurate way to find our top donors to have conversations with about leaving a gift in their Will.

Michelle Wheeler

Michelle Wheeler

Philanthropy Officer
RSPCA WA

Get started

Know who to focus on before you spend budget.

Dataro gives your team ranked recommendations — a smaller, higher-confidence audience and a clear next step.

Get started

Know who to focus on before you spend budget.

Dataro gives your team ranked recommendations — a smaller, higher-confidence audience and a clear next step.

Get started

Know who to focus on before you spend budget.

Dataro gives your team ranked recommendations — a smaller, higher-confidence audience and a clear next step.