Fundraising decisions, built into Bloomerang.

Dataro turns the donor data already in your Bloomerang account into ranked actions: who to focus on, who to engage now and what to do next. No new tool to log in to. No extra step in the workflow.

Dataro turns the donor data already in your Bloomerang account into ranked actions: who to focus on, who to engage now and what to do next. No new tool to log in to. No extra step in the workflow.

Trusted by fundraising teams around the world. Now available in Bloomerang.

Parkinson's UK logo
WWF logo
Leukaemia Foundation logo
Save the Children logo
Oxfam logo
UNHCR logo
Amnesty International logo

Walk through a Monday morning.

Walk through a Monday morning.

Two minutes inside a Bloomerang dashboard with Dataro running in the background. Pick a donor list, see the reasons, send the next action.

Two minutes inside a Bloomerang dashboard with Dataro running in the background. Pick a donor list, see the reasons, send the next action.

Your donor data is ready. The decisions should be too.

Young woman concentrating while working on a laptop.

Donor records show what’s happened. They don’t decide what to do next.

Donor records show what’s happened. They don’t decide what to do next.

Manual list-building eats up hours that should be spent on donor conversations.

Manual list-building eats up hours that should be spent on donor conversations.

When capacity is tight, the default is to "hit everyone" — and donor fatigue follows.

When capacity is tight, the default is to "hit everyone" — and donor fatigue follows.

How it works

A decision layer for fundraising, right inside Bloomerang.

Three answers your team needs every week, drawn from the data already in Bloomerang.

Three answers your team needs every week, drawn from the data already in Bloomerang.

Focus

Focus

Who's worth your team's time.

Dataro scores every donor in Bloomerang on five fundraising signals, from retention risk to major gift readiness.

Dataro scores every donor in Bloomerang on five fundraising signals, from retention risk to major gift readiness.

Engage

Engage

Who to action this week.

Dataro ranks donors by timing, channel and capacity. Lists go back into Bloomerang, ready for appeals, calls and journeys.

Dataro ranks donors by timing, channel and capacity. Lists go back into Bloomerang, ready for appeals, calls and journeys.

Next

Next

The best next step for each donor.

Every donor record gets a recommended action, ask range and channel — in plain language.

Every donor record gets a recommended action, ask range and channel — in plain language.

Signals scored on every donor: Retention risk · Giving readiness · Monthly upgrade · Mid-level growth · Major gift readiness

Signals scored on every donor: Retention risk · Giving readiness · Monthly upgrade · Mid-level growth · Major gift readiness

What teams do with the time and the targeting back.

What teams do with the time and the targeting back.

Fewer, higher-confidence bets.
Faster cycles. Decisions leaders can defend.

Fewer, higher-confidence bets.
Faster cycles. Decisions leaders can defend.

Dataro adds extra capacity to our under-resourced philanthropy team.

Our philanthropy managers are doing the work of three people, so anything that automates our processes and helps us effectively prioritise our outreach efforts is key.

Dataro adds extra capacity to our under-resourced philanthropy team.

Our philanthropy managers are doing the work of three people, so anything that automates our processes and helps us effectively prioritise our outreach efforts is key.

161%

Increase in revenue from a targeted audience with less spend

161%

Increase in revenue from a targeted audience with less spend

161%

Increase in revenue from a targeted audience with less spend

$489,612

raised with 8,000 fewer packs posted and a $40 higher average gift

$489,612

raised with 8,000 fewer packs posted and a $40 higher average gift

$489,612

raised with 8,000 fewer packs posted and a $40 higher average gift

A game-changer for our fundraising.

We’ve seen significant improvements in our direct mail appeal performance. We’re consistently generating more revenue with less outreach, which has saved us time and money and is delivering much higher campaign ROIs.

A game-changer for our fundraising.

We’ve seen significant improvements in our direct mail appeal performance. We’re consistently generating more revenue with less outreach, which has saved us time and money and is delivering much higher campaign ROIs.

PROSPECT RESEARCH

When a major gift moment arrives, the brief is already written.

When a major gift moment arrives, the brief is already written.

Pull a full prospect report from any Bloomerang record. Wealth, giving history, peer affiliations, and conversation prompts — assembled in minutes, ready for the conversation.

Pull a full prospect report from any Bloomerang record. Wealth, giving history, peer affiliations, and conversation prompts — assembled in minutes, ready for the conversation.

No new tool to open.

Start from any Bloomerang record. The research runs in the background, no app-switching, no manual prep.

Start from any Bloomerang record. The research runs in the background, no app-switching, no manual prep.

Built into one brief.

Wealth, giving history, and affiliations drafted into a single brief in minutes — not the afternoon it used to take.

Wealth, giving history, and affiliations drafted into a single brief in minutes — not the afternoon it used to take.

Ready for the chat.

Conversation prompts and recommended next steps, so your fundraiser turns up ready, not playing catch-up.

Conversation prompts and recommended next steps, so your fundraiser turns up ready, not playing catch-up.

Two Monday-morning questions: who to focus on, and what to say when you meet them. Both answered inside Bloomerang.

Why this approach

Built for the way your team already works.

Built for the way your team already works.

Workflow-native

Dataro sits on top of Bloomerang. Decisions land back where your team already runs campaigns, calls and journeys. No second system to sign in to.

Dataro sits on top of Bloomerang. Decisions land back where your team already runs campaigns, calls and journeys. No second system to sign in to.

Built for fundraising decisions

Dataro is built for fundraising outcomes — retention, upgrades, reactivation, mid-level growth and major gift readiness — and trained on the decisions fundraising teams actually make.

Dataro is built for fundraising outcomes — retention, upgrades, reactivation, mid-level growth and major gift readiness — and trained on the decisions fundraising teams actually make.

Defensible

Every recommendation comes with a plain-English reason your team can read and your leaders can defend to boards, donors and finance.

Every recommendation comes with a plain-English reason your team can read and your leaders can defend to boards, donors and finance.

WHAT'S INCLUDED

What you get inside Bloomerang.

What you get inside Bloomerang.

01

01

01

Bloomerang integration

Dataro reads from your Bloomerang account and writes scored lists and next-best-action recommendations back to it.

Dataro reads from your Bloomerang account and writes scored lists and next-best-action recommendations back to it.

02

02

02

Decision outputs

Ranked lists, cut-offs and recommended actions across retention, upgrade, reactivation and major gift work.

Ranked lists, cut-offs and recommended actions across retention, upgrade, reactivation and major gift work.

03

03

03

Onboarding

Guided setup with your team. Most programmes run their first scored campaign in weeks, not months.

Guided setup with your team. Most programmes run their first scored campaign in weeks, not months.

04

04

04

Support

A designated point of contact, regular check-ins and a pilot pathway: one programme, one decision area, one measurement plan.

A designated point of contact, regular check-ins and a pilot pathway: one programme, one decision area, one measurement plan.

What you need to know before your first walkthrough.

Got something else? Bloomerang's team will walk you through it.

Got something else? Bloomerang's team will walk you through it.

What is Dataro?

We don't offer self-serve trials. Every demo is scoped to your data, your CRM, and your fundraising goals, so you see what Dataro would actually surface for your donors — not a generic sandbox.

How does Dataro work in Bloomerang?

Dataro connects to your Bloomerang account, reads the donor records already there and writes scores, ranked lists and recommended actions back to Bloomerang. Your team sees them on the same donor records, the same lists and the same dashboards they already use. There's no second system to log in to and nothing for IT to install.

What does Dataro predict?

Dataro scores every donor on five fundraising signals: retention risk, giving readiness, monthly upgrade potential, mid-level growth and major gift readiness. Each score comes with a plain-language reason your team can read. Recommended actions — ask range, channel and timing — come with each one.

How is this different from the reports and insights already in Bloomerang?

Reports answer what happened. Dataro answers what to do next. Bloomerang reports summarise the past at the segment level. Dataro scores every donor individually on five fundraising outcomes and turns those scores into a ranked list your team can act on this week — inside Bloomerang. The two are designed to work together.

What about prospect research?

The partnership also includes on-demand AI prospect research. When a major gift moment shows up, your team can pull a structured prospect report directly from a Bloomerang record — wealth indicators, giving history, affiliations and conversation prompts — assembled in minutes, ready for the next call.

Will this replace our fundraisers?

No. Fundraisers own judgement, donor trust and relationships. What gets replaced is spreadsheet triage and manual list-building. Dataro hands your team a defensible starting point so they can spend their time on donors, not data prep.

How is donor data protected, and can we explain decisions?

Your data stays under your organisation’s control. Every recommendation comes with a plain-language reason your team can read, so you can see why a donor is included, excluded or prioritised — and explain it to a board, a donor or a finance team. Dataro supports the access and identity controls fundraising leaders and IT teams expect, including SSO and audit trails.

Who do we talk to, and how do we buy it?

Bloomerang. Your Bloomerang account team runs the conversation, the pilot scoping and the rollout — including a 60- to 90-day pilot path with a defined success metric and a holdout audience. Dataro provides the technology underneath.

learn more

Read the announcement post.

See what the Bloomerang + Dataro partnership means for fundraising teams, how it works, and what’s coming next.

See what the Bloomerang + Dataro partnership means for fundraising teams, how it works, and what’s coming next.

Talk to someone

Book a 15-minute chat.

We’ll show you what this looks like in a Bloomerang account like yours. 15 minutes · No prep required · No pressure.

We’ll show you what this looks like in a Bloomerang account like yours. 15 minutes · No prep required · No pressure.