What you can do with Dataro

Optimise your appeals and regular giving programs with ListOptimiserTM and CampaignGeneratorTM




Are you missing out on donations?

  • Find out who to remove and who to add for your next DM Appeal.

How do you know that you have included the best possible donors in your upcoming DM appeal? Most NFPs use a simple RFM (recency, frequency, monetary value) analysis to split their donorbase into ‘segments’ in order to generate a campaign list, but this technique leaves a lot to be desired. For example, how do you rank donors within a segment or decide which factors are the most important? The answer lies in machine learning.

ListOptimiserTM allows you to upload your proposed campaign list and download Dataro Scores for every donor, including who should remain (blue), who should be removed (red) and which donors you have missed who are highly likely to give (green).

We use our machine learning approach to analyse the donors and segments you have included to make sure you are targeting the right people in each segment, helping you to trim out people who are very unlikely to respond, and include any high value donors you otherwise would have missed.

This powerful technology means you can take advantage of the latest in machine learning applications for NFPs, while still keeping your core segments the same. This allows you to refine your targeting, track segments over time, improve segment response rates and increase overall DM Appeal revenue.

Dataro’s ListOptimiserTM will tell you:

  1. Who on your list is likely to give (blue)
  2. Who on your list is very unlikely to give and why (red)
  3. Whether there is anyone you have missed who is very likely to give (green).

Optimise list sizes for all campaigns!

  • Generate smarter campaign lists for all your TM and DM fundraising campaigns.

Is regular giving important for your charity? Optimise your entire TM and DM fundraising program and supercharge performance using CampaignGeneratorTM

If you have a comprehensive TM and DM fundraising program such as rolling appeals (e.g. Tax, Christmas, Spring and Autumn) and regular giving campaigns like churn, upgrade and/or reactivation, CampaignGeneratorTM is a must. This next generation fundraising technology is quickly becoming best practice in the industry, replacing more dated targeting methods.

Use our intuitive drag-and-drop platform to upload your data at the start of each month and start accessing analytics and predictions to make sure every campaign is fully optimised. We use our industry-leading machine learning technology to take the guesswork out of your campaign targeting, providing monthly predictions to support all TM and DM upgrade, reactivation and churn campaigns, as well as appeals.

In addition to regular predictions, you can track campaign performance with custom analytics and insights reports, which allow you to make better planning decisions and overall generate more money for your cause.

With CampaignGeneratorTM you can:

  1. Upload your data at the start of each month.
  2. Generate predictions for Appeals, Upgrades, Reactivations and Churn.
  3. Contact the right donor at the right time – every time.

Your database contains everything you know about your donors – this
is what we use to power your predictive models. Simply follow our
step guide to upload your data in a ready-to-use drag and drop
format, no coding required. And if you’re having any trouble, don’t
worry. Our technicians are on standby to assist with your upload and
start providing your predictions.

Don’t want to upload any data just yet? No problems! You can create
a free account and see our software in action so you get a feel for
how it works.

After your successful data upload (congrats!), Dataro introduces you
to our key metrics showing donor engagement over time. At this
stage, we automatically track and display trends in your Attrition
data, Upgrade data and One-Time-Giving data, as well as attrition
statistics by age and acquisition channel, and geospatial data,
allowing you to make better informed decisions.

Dataro provides ‘propensity scores’ for every member of your
database, allowing you to see who is at a high risk of attrition and who
is likely ready to convert to RG or give a one-off gift. We will tell you
how many donors fall into each category, so you can generate
targeted lists to optimise your marketing comms. We carry out an ROI
analysis of your data, so you can be confident that the target list
represents the best value for money. Experiment with list sizes and
targeting accuracies to deliver the best ROI for your campaign every

Machine learning models improve over time as more data is
analysed. Dataro simply slots into your existing marketing funnel, so
you can conduct multiple campaigns and track your results, driving
increasing fundraising efficiency over time and better managing
your donor journeys.

Talk to us about our custom APIs and integrations. Dataro provides
custom data solutions for organisations looking to up their data game,
whether that’s migrating to a new CRM or automatically ingesting
your data and pushing your results to Salesforce, Raiser’s Edge or

Not sure where to get started with machine learning?

Talk to us about our Ready-to-Launch Health Checks. Most organisations know they could be doing more with their data, but they don’t know where to start. We will tell you what areas to focus on for your first machine learning campaigns, where the easy gains are, and the projected returns.