Dataro Integrations

Integrations with leading CRMs to make propensity modelling even easier.

Dataro CRM Integrations

  • Integrations with leading CRMs like Raiser’s Edge NXT and Salesforce.
  • Talk to us about how to get propensity scores direct in your CRM.
  • Industry-leading machine learning technology to power better campaign targeting.
  • Build smarter fundraising lists with predictive analytics and scoring.
  • Regular score updates so you can access the latest intelligence.
  • Scores for Giving, Conversions, High-Value, Churn, Upgrades and Reactivations.

Your database contains everything you know about your donors – this
is what we use to power your predictive models. Simply follow our
step guide to upload your data in a ready-to-use drag and drop
format, no coding required. And if you’re having any trouble, don’t
worry. Our technicians are on standby to assist with your upload and
start providing your predictions.

Don’t want to upload any data just yet? No problems! You can create
a free account and see our software in action so you get a feel for
how it works.

After your successful data upload (congrats!), Dataro introduces you
to our key metrics showing donor engagement over time. At this
stage, we automatically track and display trends in your Attrition
data, Upgrade data and One-Time-Giving data, as well as attrition
statistics by age and acquisition channel, and geospatial data,
allowing you to make better informed decisions.

Dataro provides ‘propensity scores’ for every member of your
database, allowing you to see who is at a high risk of attrition and who
is likely ready to convert to RG or give a one-off gift. We will tell you
how many donors fall into each category, so you can generate
targeted lists to optimise your marketing comms. We carry out an ROI
analysis of your data, so you can be confident that the target list
represents the best value for money. Experiment with list sizes and
targeting accuracies to deliver the best ROI for your campaign every

Machine learning models improve over time as more data is
analysed. Dataro simply slots into your existing marketing funnel, so
you can conduct multiple campaigns and track your results, driving
increasing fundraising efficiency over time and better managing
your donor journeys.

Talk to us about our custom APIs and integrations. Dataro provides
custom data solutions for organisations looking to up their data game,
whether that’s migrating to a new CRM or automatically ingesting
your data and pushing your results to Salesforce, Raiser’s Edge or

Not sure where to get started with machine learning?

Talk to us about our Ready-to-Launch Health Checks. Most organisations know they could be doing more with their data, but they don’t know where to start. We will tell you what areas to focus on for your first machine learning campaigns, where the easy gains are, and the projected returns.