Dataro 101

Here’s everything you need to know to get started.

Your database contains everything you know about your donors – this
is what we use to power your predictive models. Simply follow our
step guide to upload your data in a ready-to-use drag and drop
format, no coding required. And if you’re having any trouble, don’t
worry. Our technicians are on standby to assist with your upload and
start providing you with your predictions and insights so you can start running more targeted campaigns.

Don’t want to upload any data just yet? No problems! You can create
a free account and see our software in action so you get a feel for
how it works.

After your successful data upload (congrats!), Dataro introduces you
to our key metrics showing donor engagement over time. At this
stage, we automatically track and display trends in your Attrition
data, Upgrade data and One-Time-Giving data, as well as attrition
statistics by age and acquisition channel, and geospatial data,
allowing you to make better informed decisions.

Dataro provides ‘propensity scores’ for every member of your
database, allowing you to see who is at a high risk of attrition and who
is the most likely to upgrade their regular gift or respond to an appeal. We will tell you
how many donors fall into each category, so you can generate
targeted lists to optimise your marketing communications. You can also carry out an ROI
analysis of your data, so you can be confident that your proposed campaign size
represents the best value for money. Experiment with list sizes and
targeting accuracies to deliver the best ROI for your campaign every
time!

Machine learning models improve over time as more data is
analysed. Dataro is designed to simply slot into your existing marketing plan, so
you can conduct multiple campaigns and track your results, driving
increasing fundraising efficiency over time and better managing
your donor journeys.

Your database contains everything you know about your donors – this
is what we use to power your predictive models. Simply follow our
step guide to upload your data in a ready-to-use drag and drop
format, no coding required. And if you’re having any trouble, don’t
worry. Our technicians are on standby to assist with your upload and
start providing your predictions.

Don’t want to upload any data just yet? No problems! You can create
a free account and see our software in action so you get a feel for
how it works.

After your successful data upload (congrats!), Dataro introduces you
to our key metrics showing donor engagement over time. At this
stage, we automatically track and display trends in your Attrition
data, Upgrade data and One-Time-Giving data, as well as attrition
statistics by age and acquisition channel, and geospatial data,
allowing you to make better informed decisions.

Dataro provides ‘propensity scores’ for every member of your
database, allowing you to see who is at a high risk of attrition and who
is likely ready to convert to RG or give a one-off gift. We will tell you
how many donors fall into each category, so you can generate
targeted lists to optimise your marketing comms. We carry out an ROI
analysis of your data, so you can be confident that the target list
represents the best value for money. Experiment with list sizes and
targeting accuracies to deliver the best ROI for your campaign every
time!

Machine learning models improve over time as more data is
analysed. Dataro simply slots into your existing marketing funnel, so
you can conduct multiple campaigns and track your results, driving
increasing fundraising efficiency over time and better managing
your donor journeys.

Talk to us about our custom APIs and integrations. Dataro provides
custom data solutions for organisations looking to up their data game,
whether that’s migrating to a new CRM or automatically ingesting
your data and pushing your results to Salesforce, Raiser’s Edge or
others.

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Looking for more? Let’s talk!

Talk to us about our custom APIs and integrations. Dataro provides
custom data solutions for organisations looking to up their data game,
whether that’s migrating to a new CRM or automatically ingesting
your data and pushing your results to Salesforce, Raiser’s Edge or
others.