Machine Learning & Direct Mail Appeals
Want to know more about machine learning and how it can be used for better DM Appeals? This Dataro + Blackbaud Machine Learning & Direct Mail Appeals Guide is for you. Find out about the new building blocks of your DM Appeal – propensity scores and propensity ranks – and how to use them to maximise returns and reduce wasted mail.
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DM Appeals: A Case Study
Regular Giving Guide
Dataro teamed up with a major disability charity to test machine learning against a traditional segmentation method. The machine learning approach resulted in a 16% increase in net revenue.
Machine learning has enormous potential to add value across regular giving programs compared to existing ‘one-size-fits-all’ donor journeys. Get a copy of our machine learning and regular giving guide.