Machine Learning & Direct Mail Appeals
Want to know more about Dataro’s machine learning propensity scores and how they can be used for better DM Appeals? This guide is for you. Find out about the new building blocks of your DM Appeal – propensity scores and propensity ranks – and how to use them to maximise returns and reduce wasted mail.
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DM Appeals: A Case Study
Regular Giving Guide
Dataro teamed up with a major disability charity to test machine learning against a traditional segmentation method. The machine learning approach resulted in a 16% increase in net revenue.
Machine learning has enormous potential to add value across regular giving programs compared to existing ‘one-size-fits-all’ donor journeys. Get a copy of our machine learning and regular giving guide.