add-on models

Predictive AI models

Predictive AI models

Extend your predictions where it matters most

Extend your predictions where it matters most

Core predictions are included in every plan. These specialist models go deeper — add only what your program needs.

Core predictions are included in every plan. These specialist models go deeper — add only what your program needs.

Major Donor Upgrade Model

Surfaces donors with the highest probability of making a transformational gift, factoring in giving history, capacity signals, and engagement depth.

available for

all plans

Major Donor Upgrade Model

Surfaces donors with the highest probability of making a transformational gift, factoring in giving history, capacity signals, and engagement depth.

available for

all plans

Bequest Propensity Model

Identifies donors most likely to leave a gift in their will. Built for planned giving programs that need to prioritize outreach at scale.

available for

all plans

Bequest Propensity Model

Identifies donors most likely to leave a gift in their will. Built for planned giving programs that need to prioritize outreach at scale.

available for

all plans

Mid-Level Giving Model

Pinpoints donors ready to move beyond annual fund giving but not yet on a major gifts path. Often the most underworked segment.

available for

all plans

POPULAR

Mid-Level Giving Model

Pinpoints donors ready to move beyond annual fund giving but not yet on a major gifts path. Often the most underworked segment.

available for

all plans

POPULAR

Ask Amount Optimization

Predicts the optimal ask per donor to maximize revenue without suppressing conversion. Works across direct mail, email, and telefundraising.

available for

all plans

Ask Amount Optimization

Predicts the optimal ask per donor to maximize revenue without suppressing conversion. Works across direct mail, email, and telefundraising.

available for

all plans

Reactivation Model

Scores lapsed donors by likelihood to give again, so reactivation campaigns reach the right people — not just the most recently lapsed.

available for

all plans

POPULAR

Reactivation Model

Scores lapsed donors by likelihood to give again, so reactivation campaigns reach the right people — not just the most recently lapsed.

available for

all plans

POPULAR

Custom Model Training

A bespoke model built on your organization's unique data. For programs with atypical giving patterns or niche donor segments standard models can't cover.

available for

Enterprise

Custom Model Training

A bespoke model built on your organization's unique data. For programs with atypical giving patterns or niche donor segments standard models can't cover.

available for

Enterprise

Not sure which models your program needs?

Your sales contact will map your fundraising goals to the right predictions during the demo.

TRUSTED BY MISSION-DRIVEN ORGANIZATIONS WORLDWIDE

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common questions

Predictive AI models

Everything you might be wondering

Is there a free trial?

We don't offer self-serve trials. Instead we run a structured demo scoped to your data and fundraising goals — so you see exactly what Dataro would surface for your organization, not a generic sandbox.

How is pricing determined?

Pricing combines an annual platform fee with a per-active-donor rate. The "from" prices shown are starting points — your final investment depends on your database size. Use the estimator above to get an indicative figure, then talk to sales for an exact proposal.

What counts as an "active donor"?

Active donors are records in your database that Dataro runs predictions against. Your sales contact will help you determine the right count based on how your CRM is structured and which segments you want to include.

Which CRMs does Dataro integrate with?

Dataro integrates with the major nonprofit CRMs including Salesforce NPSP, Raiser's Edge NXT, Virtuous, and more. Ask about your specific CRM during your demo call.

What does prospect research cover — and why is it US only?

Prospect research enriches your donor records with wealth and capacity data. It's currently available for US-based records only. AU and UK expansion is in progress — ask your sales contact for an estimated timeline.

How long does onboarding take?

Most organizations are live within 4–6 weeks. Enterprise implementations with complex data environments or custom model training may take longer. Every plan includes a structured onboarding — you're never left to figure it out alone.

Does Dataro support data residency requirements?

Yes. All plans include regional data residency across US, UK, and AU environments. Enterprise adds local hosting options for organizations with stricter data sovereignty requirements — common for large federated orgs and those under specific regulatory frameworks.

What if I'm not sure which plan is right?

Book a demo and tell us about your program. We'll recommend the right fit — and if your needs grow, upgrading is straightforward. We'd rather put you on the right plan than oversell you on one you don't need yet.

Get Started

Know who to focus on before you spend budget.

Use ranked recommendations to choose a smaller, higher-confidence audience and a clear next step.

Get Started

Know who to focus on before you spend budget.

Use ranked recommendations to choose a smaller, higher-confidence audience and a clear next step.

Get Started

Know who to focus on before you spend budget.

Use ranked recommendations to choose a smaller, higher-confidence audience and a clear next step.