Run Smarter Multi-Channel Fundraising Campaigns With Dataro + Mailchimp
Gabrielle Weiss –
Multi-channel fundraising campaigns are increasingly becoming the norm for nonprofits, for good reason: engaging donors via digital marketing channels in coordination with direct mail can yield huge increases in response rates. While the benefits of multi-channel campaigns are attractive, executing them well and evaluating their success can be a challenge, involving coordination between different fundraising teams within an organization and requiring reconciliation of multiple data sources to accurately track donor interactions across channels.
Donors often interact with a campaign in multiple channels before making a gift, so having access to a unified view of online and offline interaction history is crucial in order to determine true donor journeys and conversion points.
That is why we’re so excited to announce our latest integration offering: Mailchimp.
Mailchimp is an email and marketing automation platform used by many nonprofits to engage donors via digital channels. When you connect your Mailchimp account with Dataro, Dataro’s predictive AI models will add donors’ interactions with your organization’s email campaigns to the pool of data that they use to identify patterns in donor behavior and predict future actions. These data points may include:
- Email opens
- Email clicks
- Email content themes
- And more!
This will further enhance the accuracy of the scores and recommended actions that Dataro makes for each donor, helping you increase the ROI of your multi-channel fundraising campaigns by targeting each donor with the right ask, in the right channel, at the right time. With Dataro’s AI-Powered Data Intelligence Platform, unifying your donor data from online and offline sources doesn’t just give you a more complete view of your donors, it enhances your ability to understand what motivates and inspires them, and turn that information into actionable fundraising strategy.
About Mailchimp: Mailchimp is an email and marketing automations platform for growing businesses and nonprofits. They empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising—automatically and with the power of AI. In 2021, Mailchimp was acquired by Intuit.
About Dataro: Dataro is the leading Data Intelligence platform for nonprofits, combining the power of AI-driven donor predictions and campaign recommendations with sophisticated data analytics and visualization tools. We work with over 200 nonprofit organizations across the globe to increase their capacity for personalized donor engagement and maximize ROI for their fundraising campaigns.
