Our insights

A recap of Raisely’s 2025 benchmark data, plus what we’d tighten now in 2026 to raise more with less: focus, follow-through, and donor relevance.

The ask is to modernize fast, but teams are stretched and risk’s high. Here’s what leaders are really looking for: clarity, confidence, and a safer way to change.

Insights from 60+ animal welfare fundraisers, translated into clear leader decisions: monthly giving upgrades, retention journeys, mid-level investment, and responsible AI governance.

Stop guessing what donors want and start building real connection with this practical breakdown of the five “love languages” of donor relationships, with examples you can apply to improve relevance, trust, and retention.

Turning donor data into clear, ranked actions so fundraising teams know who to focus on, who to engage, and what to do next.

Personalization does not scale by writing more. It scales by using real donor signals to decide who to engage, then repurposing one authentic conversation into many on-brand touchpoints with a simple human-led, AI-assisted workflow.

Learn how ChildFund Australia is combining human insight with AI-powered prospecting to build stronger donor relationships — and major gift pipelines that actually convert.

While the core messages of your appeals should be written by your team, AI tools can help increase your capacity to create personalized versions for targeted donor segments.

Making the right ask of each donor doesn't just help maximize fundraising, it honors your relationship and history together.

Plan better nonprofit events with a solid marketing plan. Learn how to boost engagement, drive attendance, and follow up effectively in this quick guide.

Giving Tuesday and year-end are great opportunities to grow your monthly giving program, and AI can help you target each donor with the right ask.

‍Donors who would likely give if asked are often missed by broad segmentation criteria. Before your finalize your campaign lists, make sure that you've included these key audiences!

Find donors who care about the issues you're tackling, beyond broad keywords, with affinity search.